Impact of Blogs and Social Networking Sites to Businesses by Janette Toral

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Delivered this talk focusing on blogging and social media at the "TEEN NEGOSYO E-NTREPRENEURSHIP: JUST A CLICK AWAY" event at Teachers Camp, Baguio City August 6, 2010.

More than a thousand high school students and teachers from all over the Philippines attended the event.

The event is organized by the Philippine Center for Entrepreneurship, Department of Education–Center of Students and Co-Curricular Affairs, Department of Trade and Industry–Philippine Trade Training Center, and The Master’s Lighthouse Foundation.

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Impact of Blogs and Social Networking Sites to Businesses by Janette Toral

  1. 1. Impact  of  Blogs  and  Social   Networking  Sites  to  Business   (Magic  Eight  Balls)   Jane>e  Toral   h>p://www.bloggingfromhome.com  
  2. 2. What  is  a  blog?  
  3. 3. #1  A  person   can  derive   income  from   blogging.  
  4. 4. Ukaymanila.com   #2  Blogs  can  be  a   tool  to  promote   your  business.  
  5. 5. #3  Business  can  adverNse  in  blogs.  Bloggers   can  earn  via  ad  networks,  display  ads.  
  6. 6. Links  per  post   Text  link  is  added   within  a  blog  post  
  7. 7. Review  or  feature   Write  about  a   product,  service,   event  or  experience  
  8. 8. Sitewide  ad   Image  or   text  ad   viewable  on   all  pages  in   the  site.    
  9. 9. Join  adverAsing   network  that  pays   per  impression  or   click  like  Google   AdSense  
  10. 10. #4  Dominate   social  media.  
  11. 11. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  12. 12. #5  Use  social   networks  to   influence.  
  13. 13. New  e-­‐mail  markeNng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  
  14. 14. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  
  15. 15. 1st  place:  Mommy  Talks  by  Precious  BahinNng   h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html  
  16. 16. Winner  of  DigitalFilipino  Social  Networking  Awards  2010     (Media  VoNng  category)   BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST
  17. 17. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  
  18. 18. #6  Users  can  leave  reviews  about  you,  good  and  bad.  
  19. 19. #7  Users  through   blogs  and  social   networks  can   influence  search   engine  results.   Twi>er  stream  
  20. 20. h>p://developers.facebook.com/plugins  
  21. 21. #8  GlobalizaNon  of  the   individual  
  22. 22. Thank  you!   h>p://www.e-­‐commercephilippines.com   h>p://www.searchprofileindex.com  

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