Impact	
  of	
  Blogs	
  and	
  Social	
  
Networking	
  Sites	
  to	
  Business	
  
    (Magic	
  Eight	
  Balls)	
  

  ...
What	
  is	
  a	
  blog?	
  
#1	
  A	
  person	
  
can	
  derive	
  
income	
  from	
  
blogging.	
  
Ukaymanila.com	
  




#2	
  Blogs	
  can	
  be	
  a	
  
tool	
  to	
  promote	
  
your	
  business.	
  
#3	
  Business	
  can	
  adverNse	
  in	
  blogs.	
  Bloggers	
  
can	
  earn	
  via	
  ad	
  networks,	
  display	
  ads....
Links	
  per	
  post	
  
Text	
  link	
  is	
  added	
  
within	
  a	
  blog	
  post	
  
Review	
  or	
  feature	
  
Write	
  about	
  a	
  
product,	
  service,	
  
event	
  or	
  experience	
  
Sitewide	
  ad	
  
Image	
  or	
  
text	
  ad	
  
viewable	
  on	
  
all	
  pages	
  in	
  
the	
  site.	
  	
  
Join	
  adverAsing	
  
network	
  that	
  pays	
  
per	
  impression	
  or	
  
click	
  like	
  Google	
  
AdSense	
  
#4	
  Dominate	
  
social	
  media.	
  
Social	
  media	
  is	
  changing	
  the	
  rules	
  of	
  
              engagement	
  




                             ...
#5	
  Use	
  social	
  
networks	
  to	
  
influence.	
  
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  (Blog	
  category)	
  
1st	
  place:	
  Mommy	
  Talks	
  by	
  Precious	
  BahinNng	
  
h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi...
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  (Social	
  Network	
  category)	
  
#6	
  Users	
  can	
  leave	
  reviews	
  about	
  you,	
  good	
  and	
  bad.	
  
#7	
  Users	
  through	
  
blogs	
  and	
  social	
  
networks	
  can	
  
influence	
  search	
  
engine	
  results.	
  

 ...
h>p://developers.facebook.com/plugins	
  
#8	
  GlobalizaNon	
  of	
  the	
  
         individual	
  
Thank	
  you!	
  


h>p://www.e-­‐commercephilippines.com	
  
  h>p://www.searchprofileindex.com	
  
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
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Impact of Blogs and Social Networking Sites to Businesses by Janette Toral

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Delivered this talk focusing on blogging and social media at the "TEEN NEGOSYO E-NTREPRENEURSHIP: JUST A CLICK AWAY" event at Teachers Camp, Baguio City August 6, 2010.

More than a thousand high school students and teachers from all over the Philippines attended the event.

The event is organized by the Philippine Center for Entrepreneurship, Department of Education–Center of Students and Co-Curricular Affairs, Department of Trade and Industry–Philippine Trade Training Center, and The Master’s Lighthouse Foundation.

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Transcript of "Impact of Blogs and Social Networking Sites to Businesses by Janette Toral"

  1. 1. Impact  of  Blogs  and  Social   Networking  Sites  to  Business   (Magic  Eight  Balls)   Jane>e  Toral   h>p://www.bloggingfromhome.com  
  2. 2. What  is  a  blog?  
  3. 3. #1  A  person   can  derive   income  from   blogging.  
  4. 4. Ukaymanila.com   #2  Blogs  can  be  a   tool  to  promote   your  business.  
  5. 5. #3  Business  can  adverNse  in  blogs.  Bloggers   can  earn  via  ad  networks,  display  ads.  
  6. 6. Links  per  post   Text  link  is  added   within  a  blog  post  
  7. 7. Review  or  feature   Write  about  a   product,  service,   event  or  experience  
  8. 8. Sitewide  ad   Image  or   text  ad   viewable  on   all  pages  in   the  site.    
  9. 9. Join  adverAsing   network  that  pays   per  impression  or   click  like  Google   AdSense  
  10. 10. #4  Dominate   social  media.  
  11. 11. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  12. 12. #5  Use  social   networks  to   influence.  
  13. 13. New  e-­‐mail  markeNng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  
  14. 14. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  
  15. 15. 1st  place:  Mommy  Talks  by  Precious  BahinNng   h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html  
  16. 16. Winner  of  DigitalFilipino  Social  Networking  Awards  2010     (Media  VoNng  category)   BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST
  17. 17. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  
  18. 18. #6  Users  can  leave  reviews  about  you,  good  and  bad.  
  19. 19. #7  Users  through   blogs  and  social   networks  can   influence  search   engine  results.   Twi>er  stream  
  20. 20. h>p://developers.facebook.com/plugins  
  21. 21. #8  GlobalizaNon  of  the   individual  
  22. 22. Thank  you!   h>p://www.e-­‐commercephilippines.com   h>p://www.searchprofileindex.com  

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