How to Maximize Social Media Tools

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Janette Toral shares how blogging and social media can be maximized to build one's online identity and measure progress. My full blog post at http://www.bloggingfromhome.com/2014/04/how-to-maximize-social-media-tools.html

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How to Maximize Social Media Tools

  1. 1. HOW TO MAXIMIZE SOCIAL MEDIA TOOLS Janette Toral http://digitalfilipino.com #DIGITALFILIPINO
  2. 2. Twitter: @digitalfilipino Facebook: digitalfilipino Hashtag: #digitalfilipino
  3. 3. Marketing content across customer lifecycle 1. Contact 2. Connection 3. Conversation 4. Consideration 5. Consumption 6. Community Reference: http://www.marketingprofs.com/articles/ 2013/10245/managing-marketing-content- across-the-customer-lifecycle
  4. 4. #1 SHARE YOUR PASSION. USE IT TO BENEFIT OTHERS. Tweet this! @digitalfilipino
  5. 5. Porter Gale FUNNEL TEST E-Commerce Education Sweet Spot Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life. – Janette Toral Change People
  6. 6. #2: BECOME A DIGITAL INFLUENCER. You are not a leader when you don’t have influence and followers. Tweet this! @digitalfilipino
  7. 7. BLOGGING VS. SOCIAL MEDIA Popularity vs. Influence
  8. 8. BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
  9. 9. BLOGGING WILL BE MORE COMPETITIVE.
  10. 10. Medium.com as a powerful blogging platform.
  11. 11. #3 GET LOYAL FOLLOWERS, FANS, CUSTOMERS. Tweet this! @digitalfilipino
  12. 12. Social media will back-up your search engine ranking. (especially when your site is down and your social media channel has complimentary content.)
  13. 13. Engage with the community offline BE A THOUGHT LEADER
  14. 14. #4 DON’T BE AFRAID TO FAIL, QUIT, START ALL OVER AGAIN. Tweet this! @digitalfilipino
  15. 15. SUCCESS • S-imple • U-nexpected • C-oncrete • C-redible • E-motional • S-tories
  16. 16. #5 USE THE “REBEL” IN YOU. LEAD AND THINK DIFFERENTLY. Tweet this! @digitalfilipino
  17. 17. BE A ROCKSTAR OR BE THE KING OR QUEEN?
  18. 18. CAN YOU BE A ROCKSTAR AND THE KING OR QUEEN AT THE SAME TIME?
  19. 19. Emphasis on Mobile Commerce • Take advantage of mobile growth. • Quick lifecycle
  20. 20. Diversity wins
  21. 21. WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
  22. 22. Twitter: @digitalfilipino Facebook: digitalfilipino

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