How to Maximize Social Media Tools
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How to Maximize Social Media Tools

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Janette Toral shares how blogging and social media can be maximized to build one's online identity and measure progress. My full blog post at ...

Janette Toral shares how blogging and social media can be maximized to build one's online identity and measure progress. My full blog post at http://www.bloggingfromhome.com/2014/04/how-to-maximize-social-media-tools.html

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    How to Maximize Social Media Tools How to Maximize Social Media Tools Presentation Transcript

    • HOW TO MAXIMIZE SOCIAL MEDIA TOOLS Janette Toral http://digitalfilipino.com #DIGITALFILIPINO
    • Twitter: @digitalfilipino Facebook: digitalfilipino Hashtag: #digitalfilipino
    • Marketing content across customer lifecycle 1. Contact 2. Connection 3. Conversation 4. Consideration 5. Consumption 6. Community Reference: http://www.marketingprofs.com/articles/ 2013/10245/managing-marketing-content- across-the-customer-lifecycle
    • #1 SHARE YOUR PASSION. USE IT TO BENEFIT OTHERS. Tweet this! @digitalfilipino
    • Porter Gale FUNNEL TEST E-Commerce Education Sweet Spot Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life. – Janette Toral Change People
    • #2: BECOME A DIGITAL INFLUENCER. You are not a leader when you don’t have influence and followers. Tweet this! @digitalfilipino
    • BLOGGING VS. SOCIAL MEDIA Popularity vs. Influence
    • BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
    • BLOGGING WILL BE MORE COMPETITIVE.
    • Medium.com as a powerful blogging platform.
    • #3 GET LOYAL FOLLOWERS, FANS, CUSTOMERS. Tweet this! @digitalfilipino
    • Social media will back-up your search engine ranking. (especially when your site is down and your social media channel has complimentary content.)
    • Engage with the community offline BE A THOUGHT LEADER
    • #4 DON’T BE AFRAID TO FAIL, QUIT, START ALL OVER AGAIN. Tweet this! @digitalfilipino
    • SUCCESS • S-imple • U-nexpected • C-oncrete • C-redible • E-motional • S-tories
    • #5 USE THE “REBEL” IN YOU. LEAD AND THINK DIFFERENTLY. Tweet this! @digitalfilipino
    • BE A ROCKSTAR OR BE THE KING OR QUEEN?
    • CAN YOU BE A ROCKSTAR AND THE KING OR QUEEN AT THE SAME TIME?
    • Emphasis on Mobile Commerce • Take advantage of mobile growth. • Quick lifecycle
    • Diversity wins
    • WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
    • Twitter: @digitalfilipino Facebook: digitalfilipino