How to Build an Online Business that’s Cash Flow Positive

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A presentation made by Janette Toral at the Internet Cashflow Mastery workshop of Khoa Bui last March 9, 2013.

A presentation made by Janette Toral at the Internet Cashflow Mastery workshop of Khoa Bui last March 9, 2013.

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  • 1. How  to  Build  an  Online  Business  that’s   Cash  Flow  Posi5ve   Jane8e  Toral   h8p://digitalfilipino.com  Twi8er:  @digitalfilipino  
  • 2. Twi8er:  @digitalfilipino  
  • 3. Wri5ng  since  1995:   • PC  World  Philippines   • The  Web   • Link   • Philippine  Daily  Inquirer   • Manila  Bulle5n   • Philippine  Star   • Philippine  IT  Update   • World  Execu5ve  Digest   • E-­‐Business  Asia   • Internet.com   • Manila  Times   • Sunstar  Cebu   • Interaksyon   Earning  poten5al?   My  first  ar5cle  –  September  1995  Twi8er:  @digitalfilipino  
  • 4. Ar5cle  wri5ng  earning  poten5al   •  More  wri5ng  gigs   •  Interna5onal  travel   –  Malaysia,  US   •  Consul5ng   •  Speaking  engagement  Twi8er:  @digitalfilipino  
  • 5. Twi8er:  @digitalfilipino   Earning  poten,al?  
  • 6. Website  earning  poten5al   •  Community  building   •  Ex-­‐Deal   •  Re-­‐publishing   –  Web  host   •  Adver5sing   –  Web  development   –  Google  Adwords   –  Event  exposure   •  Interna5onal  travel   •  Consul5ng   –  US,  Spain  Twi8er:  @digitalfilipino  
  • 7. Published  4  (PRINTED  Edi5on)  books:  • DigitalFilipino:  An  E-­‐Commerce  Guide  for  the  eFilipino  (2000)  • DigitalFilipino  E-­‐Commerce  Workshop  E-­‐Book  (2004)  • Philippine  Internet  Review:  10  years  of  Internet  History  (2004)  • Blogging  from  Home  (2008)   (To  be  released  -­‐  2013):   • 2  to  4  books   Earning  poten,al?   Twi8er:  @digitalfilipino  
  • 8. Book  earning  poten5al   •  Book  sales   •  Speaking  engagements   •  Consul5ng   •  Authority  asser5on  Twi8er:  @digitalfilipino  
  • 9. Earning  poten,al?  Twi8er:  @digitalfilipino  
  • 10. Research  earning  poten5al   •  Research  sales   •  Research  sponsorship   •  Research  projects   •  Interna5onal  travel   –  APEC,  WTO,  UNCTAD,  UNESCAP   –  Switzerland,  Malaysia,  Korea,  Taiwan,  China,  Nepal,   Mexico,  Thailand,  Singapore   •  Consul5ng   •  Speaking  engagement  Twi8er:  @digitalfilipino  
  • 11. Twi8er:  @digitalfilipino   Earning  poten,al?  
  • 12. Membership  earning  poten5al   •  Club  membership  fees   –  One  5me   –  Repeat  /  renewal   –  Upsell  (upgrade  to  SME  /  Corporate)   –  Cross  sell  (sponsorship,  consul5ng)   •  Referrals   •  Friendship   •  Alliances  Twi8er:  @digitalfilipino  
  • 13. Twi8er:  @digitalfilipino   Earning  poten,al?  
  • 14. Blogger  earning  poten5al   •  Paid  post   •  Adver5sing   •  Event  invites   •  Special  freebie  deals   –  Gadgets,  venues,  accommoda5on,  events  Twi8er:  @digitalfilipino  
  • 15. Earning  poten,al?   Twi8er:  @digitalfilipino  
  • 16. Professional  blogger,  blog  marke5ng   and  adver5sing  earning  poten5al  •  Long  tail  -­‐  paid  post  •  Adver5sing  in  bulk  •  Event  coordina5on  •  Manage  social  media  campaigns  •  Manage  search  engine  marke5ng  campaigns  •  Special  freebie  deals   –  Gadgets,  venues,  accommoda5on,  events,  fitness   programs  
  • 17. Transform  yourself  to  become  a   digital  influencer.  
  • 18. The  best  way  to  predict  the  future  is  to  invent  it.   -­‐  Abraham  Lincoln   (New  inspira5on  found  last   August  to  September  2011.)  
  • 19. Result  of  IVLP  trip.  Keep  innova,ng.  
  • 20. Join:  E-­‐Commerce  Boot  Camp  h8p://digitalfilipino.com/ecom/  
  • 21. Join:  Digital  Influencer  Boot  Camp  h8p://influencerbootcamp.digitalfilipino.com  
  • 22. h8p://slideshare.net/jane8etoral   Let’s  chat  at  h8p://twi8er.com/digitalfilipino