Finding Opportunities for Filipinos with the Use of Digital Marketing

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Presentation made by Janette Toral at the "Power of Clicks: Empowering Jobs for Every Juan" event last February 9, 2012 at SM Centerpoint, Sta. Mesa, Manila.

Presentation made by Janette Toral at the "Power of Clicks: Empowering Jobs for Every Juan" event last February 9, 2012 at SM Centerpoint, Sta. Mesa, Manila.

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  • 1. Finding  Opportuni.es  for  Filipinos  with  the  use  of  Digital  Marke.ng Jane:e  Toral   h:p://digitalfilipinoclub.com   h:p://searchprofileindex.com   1  
  • 2. Can  you  fill  a  knowledge  gap?  
  • 3. DigitalFilipinoClub.com  •  Free  research  reports,  marke.ng  assistance,   referrals,  and  consul.ng.  •  Have  individual,  SME,  and  corporate   membership  •  Nearly  100  members.  
  • 4. Can  you  help  small  business  and   individuals?  
  • 5. Crea.on  of  a  Blog  Network  
  • 6. h:p://digientrepreneur.com  
  • 7. HomeBasedElite.com   www.homebasedelite.com  
  • 8. “How  can  I  become  influen.al   online?”  
  • 9. Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  Posi.onal  influencers  (peers)   Source:  Social  Media  Marke.ng  for  Dummies   (Shiv  Singh)  
  • 10. New  Genera.on  Influencers  •  Teenage  hackers  •  Cashless  innovators  •  Disrup.ve  Diva  10%  influences  the  90%  •  Needs  to  belong  •  Needs  to  be  significant  •  Is  your  community  or  brand  a  Home,  Hangout,   Hideout?   Source:  MobileYouth.org  
  • 11. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Source:  h:p://mobileyouth.org  
  • 12. Social Lives at the Top of the Funnel   Source:  SEOMoz.org  
  • 13. Co-­‐Crea.on  •  Youth  as  partners  rather  than  des.na.on.   Source:  h:p://mobileyouth.org  
  • 14. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Establish  your  footprint!  
  • 15. How  can  I  get  support  for  my   “ideas”?   “I  want  to  make  a  difference  online!”  
  • 16. Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  
  • 17. Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  
  • 18. Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  
  • 19. DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas   Online   bootcamp   Experienced   Personal   DigitalFilipino   Successful   prac..oners  as   rela.onship   Members  as   entrepreneurs   mentors.   mentors  /  angel   Angel  investor   wan.ng  to   investors   recruitment   Minimal   switch  to   Hands-­‐on  angel   bureaucracy   investor.   investors.   Interna.onal   incubators.   People  wan.ng   Virtual-­‐friendly   Personal   support  for  their   Funding   E-­‐Learning   technopreneur   network   placorm.   venture.   Prospect   E-­‐Learning   screening   placorm   Webinar  placorm   Minimum  of  1%  share  or   Mentoring  sessions   P100,000  successful   referral  investor  fee.   Nego.a.ons  
  • 20. HomeBasedElite.com  Project   Business  Model  Canvas   Marke.ng;   Learn  prac.cal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Gejng   skills  with  no   demand  online   CCAP,  re.rees,   exploring  new   projects;   loca.on   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organiza.ons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuni.es.     communi.es,   wan.ng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wan.ng  to   management   outsource   Marke.ng   Training   Domain  name   Subscrip.on  (40%);  per   Web  hos.ng   skill  training  (30%);  Jobs   Webinar  placorm   (30%)   Website  
  • 21. We  need  more     e-­‐commerce  start-­‐ups..    DigitalFilipino  Startup  100  Project!   h:p://digitalfilipinoclub.com  
  • 22. h:p://digitalfilipinocom.ning.com  h:p://digitalfilipino.podoma.c.com  
  • 23. For  the  growth  of  e-­‐commerce  in   the  Philippines!  h:p://slideshare.net/jane:etoral  h:p://twi:er.com/digitalfilipino