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Finding	  Opportuni.es	  for	  Filipinos	  with	  the	  use	  of	  Digital	  Marke.ng                       Jane:e	  Toral...
Can	  you	  fill	  a	  knowledge	  gap?	  
DigitalFilipinoClub.com	  •  Free	  research	  reports,	  marke.ng	  assistance,	     referrals,	  and	  consul.ng.	  •  H...
Can	  you	  help	  small	  business	  and	                 individuals?	  
Crea.on	  of	  a	  Blog	  Network	  
h:p://digientrepreneur.com	  
HomeBasedElite.com	                      www.homebasedelite.com	  
“How	  can	  I	  become	  influen.al	                  online?”	  
Social	  influencers	  •  People	  who	  have	  influence	  on	  their	  peers	     heavily	  influenced	  by	  the	  quality...
New	  Genera.on	  Influencers	  •  Teenage	  hackers	  •  Cashless	  innovators	  •  Disrup.ve	  Diva	  10%	  influences	  t...
Home,	  Hangout,	  Hideout	  Study	  the	  market	  where	  they	  are.	                                         Source:	 ...
Social Lives at the Top of the Funnel	                           Source:	  SEOMoz.org	  
Co-­‐Crea.on	  •  Youth	  as	  partners	  rather	  than	  des.na.on.	                                            Source:	 ...
TV	                     PRINT	             POS	                CRM	   digital	                  digital	          digital	...
How	  can	  I	  get	  support	  for	  my	                    “ideas”?	   “I	  want	  to	  make	  a	  difference	  online!”	  
Source:	  Business	  Model	  Genera.on	  book	  –	  h:p://businessmodelgenera.on.com	  
Source:	  Business	  Model	  Genera.on	  book	  –	  h:p://businessmodelgenera.on.com	  
Source:	  Business	  Model	  Genera.on	  book	  –	  h:p://businessmodelgenera.on.com	  
DigitalFilipino	  Start-­‐Up	  100	  Project	     Business	  Model	  Canvas	                              Online	         ...
HomeBasedElite.com	  Project	                Business	  Model	  Canvas	                              Marke.ng;	        Lea...
We	  need	  more	  	         e-­‐commerce	  start-­‐ups..	  	  DigitalFilipino	  Startup	  100	  Project!	         h:p://d...
h:p://digitalfilipinocom.ning.com	  h:p://digitalfilipino.podoma.c.com	  
For	  the	  growth	  of	  e-­‐commerce	  in	                 the	  Philippines!	  h:p://slideshare.net/jane:etoral	  h:p:/...
Finding Opportunities for Filipinos with the Use of Digital Marketing
Finding Opportunities for Filipinos with the Use of Digital Marketing
Finding Opportunities for Filipinos with the Use of Digital Marketing
Finding Opportunities for Filipinos with the Use of Digital Marketing
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Finding Opportunities for Filipinos with the Use of Digital Marketing

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Presentation made by Janette Toral at the "Power of Clicks: Empowering Jobs for Every Juan" event last February 9, 2012 at SM Centerpoint, Sta. Mesa, Manila.

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Transcript of "Finding Opportunities for Filipinos with the Use of Digital Marketing"

  1. 1. Finding  Opportuni.es  for  Filipinos  with  the  use  of  Digital  Marke.ng Jane:e  Toral   h:p://digitalfilipinoclub.com   h:p://searchprofileindex.com   1  
  2. 2. Can  you  fill  a  knowledge  gap?  
  3. 3. DigitalFilipinoClub.com  •  Free  research  reports,  marke.ng  assistance,   referrals,  and  consul.ng.  •  Have  individual,  SME,  and  corporate   membership  •  Nearly  100  members.  
  4. 4. Can  you  help  small  business  and   individuals?  
  5. 5. Crea.on  of  a  Blog  Network  
  6. 6. h:p://digientrepreneur.com  
  7. 7. HomeBasedElite.com   www.homebasedelite.com  
  8. 8. “How  can  I  become  influen.al   online?”  
  9. 9. Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  Posi.onal  influencers  (peers)   Source:  Social  Media  Marke.ng  for  Dummies   (Shiv  Singh)  
  10. 10. New  Genera.on  Influencers  •  Teenage  hackers  •  Cashless  innovators  •  Disrup.ve  Diva  10%  influences  the  90%  •  Needs  to  belong  •  Needs  to  be  significant  •  Is  your  community  or  brand  a  Home,  Hangout,   Hideout?   Source:  MobileYouth.org  
  11. 11. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Source:  h:p://mobileyouth.org  
  12. 12. Social Lives at the Top of the Funnel   Source:  SEOMoz.org  
  13. 13. Co-­‐Crea.on  •  Youth  as  partners  rather  than  des.na.on.   Source:  h:p://mobileyouth.org  
  14. 14. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Establish  your  footprint!  
  15. 15. How  can  I  get  support  for  my   “ideas”?   “I  want  to  make  a  difference  online!”  
  16. 16. Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  
  17. 17. Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  
  18. 18. Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  
  19. 19. DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas   Online   bootcamp   Experienced   Personal   DigitalFilipino   Successful   prac..oners  as   rela.onship   Members  as   entrepreneurs   mentors.   mentors  /  angel   Angel  investor   wan.ng  to   investors   recruitment   Minimal   switch  to   Hands-­‐on  angel   bureaucracy   investor.   investors.   Interna.onal   incubators.   People  wan.ng   Virtual-­‐friendly   Personal   support  for  their   Funding   E-­‐Learning   technopreneur   network   placorm.   venture.   Prospect   E-­‐Learning   screening   placorm   Webinar  placorm   Minimum  of  1%  share  or   Mentoring  sessions   P100,000  successful   referral  investor  fee.   Nego.a.ons  
  20. 20. HomeBasedElite.com  Project   Business  Model  Canvas   Marke.ng;   Learn  prac.cal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Gejng   skills  with  no   demand  online   CCAP,  re.rees,   exploring  new   projects;   loca.on   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organiza.ons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuni.es.     communi.es,   wan.ng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wan.ng  to   management   outsource   Marke.ng   Training   Domain  name   Subscrip.on  (40%);  per   Web  hos.ng   skill  training  (30%);  Jobs   Webinar  placorm   (30%)   Website  
  21. 21. We  need  more     e-­‐commerce  start-­‐ups..    DigitalFilipino  Startup  100  Project!   h:p://digitalfilipinoclub.com  
  22. 22. h:p://digitalfilipinocom.ning.com  h:p://digitalfilipino.podoma.c.com  
  23. 23. For  the  growth  of  e-­‐commerce  in   the  Philippines!  h:p://slideshare.net/jane:etoral  h:p://twi:er.com/digitalfilipino  
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