E-­‐Commerce	  &	  Social	  Media	   Influence	  for	  your	  Business	              Jane:e	  Toral	          Twi:er:	  @di...
h:p://www.digitalfilipino.com	  
In	  building	  business	  opportuniLes	  •    One	  Lme	  sale	  •    Repeat	  sale	  •    Short	  term	  relaLonship	  •...
Ways	  to	  accept	  payment	  •    Cash	  –	  person	  to	  person	  •    Bank	  deposit	  •    Remi:ance	  service	  •  ...
Life	  Cycle	  of	  a	  Transac0on	  -­‐	  Authoriza0on	           1.	  Consumer	  Selects	  goods	      2.	  Website	  re...
Life	  Cycle	  of	  a	  Transac0on	  -­‐	  SePlement	                                                     1.	  Gateway	  c...
Charge	  Backs	  and	  Refunds	                             Website	   Issuer	                          Card	           Ac...
h:p://www.cashsense.com	  h:p://mulLply.com	  
h:p://www.xend.com.ph	  
#	  Build	  communiLes	   Brains	  on	  Fire	            Book	  reference:	  
h:p://architerra.org	  
h:p://digientrepreneur.com	  
Social	  Media	  Influence	  
Social Lives at the Top of the Funnel	                           Source:	  SEOMoz.org	  
Every One of These Marketing Tactics	                                   News/Media/PR	                                    ...
Howtofascinate.com	  
What	  is	  influence?	  •  Influence	  is	  simply	  the	  ability	  to	  change	  how	     others	  think	  and	  act.	  	...
h:p://bit.ly/KDk6e9	  
It	  is	  also	  about	  you…	  
Source:	  Business	  Model	  GeneraLon	  book	  –	  h:p://businessmodelgeneraLon.com	  
HomeBasedElite.com	  Project	                Business	  Model	  Canvas	                              MarkeLng;	        Lea...
h:p://slideshare.net/jane:etoral	  
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
E-Commerce & Social Media Influence for your Business
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E-Commerce & Social Media Influence for your Business

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Presentation given by Janette Toral at the 1st Mompreneur Manila Summit last September 15, 2012 at Hotel Intercon Makati.

Published in: Business, Economy & Finance
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E-Commerce & Social Media Influence for your Business

  1. 1. E-­‐Commerce  &  Social  Media   Influence  for  your  Business   Jane:e  Toral   Twi:er:  @digitalfilipino   1st  Mompreneur  Summit   September  15,  2012  
  2. 2. h:p://www.digitalfilipino.com  
  3. 3. In  building  business  opportuniLes  •  One  Lme  sale  •  Repeat  sale  •  Short  term  relaLonship  •  Long  term  relaLonship  •  Upsell  •  Cross-­‐sell  
  4. 4. Ways  to  accept  payment  •  Cash  –  person  to  person  •  Bank  deposit  •  Remi:ance  service  •  Credit  card  •  SMS  
  5. 5. Life  Cycle  of  a  Transac0on  -­‐  Authoriza0on   1.  Consumer  Selects  goods   2.  Website  redirects   3.  Gateway  accepts   to  purchase   Consumer  to  Payment   payment  details  from   Gateway   Consumer   4.  Gateway  encrypts   transac0on  and   8.  Acquirer  passes   transmits  to  Acquirer.   transac0on  result  to   Gateway.  7.  Issuer  check  for  sufficient  funds  and  provides   Card  Authoriza0on   Network   5.  Acquirer  sends   6.  Card  Network  routes   transac0on  to  Card   transac0on  to  Issuer  of   Network   Credit  Card  
  6. 6. Life  Cycle  of  a  Transac0on  -­‐  SePlement   1.  Gateway  closes  off   Batch  and  transmits  to   Acquirer   5.  Acquirer  Makes  Deposit   to  Merchant’s  Account  4.  Issuer  Debits  Card  Holder’s  Account   Card   Network   3.  Card  Network  sePles   2.  Acquirer  sends  Batch  to   transac0on  by  paying  Acquirer   Card  Network   and  debi0ng  Issuer  Account  
  7. 7. Charge  Backs  and  Refunds   Website   Issuer   Card   Acquirer   Network  
  8. 8. h:p://www.cashsense.com  h:p://mulLply.com  
  9. 9. h:p://www.xend.com.ph  
  10. 10. #  Build  communiLes   Brains  on  Fire   Book  reference:  
  11. 11. h:p://architerra.org  
  12. 12. h:p://digientrepreneur.com  
  13. 13. Social  Media  Influence  
  14. 14. Social Lives at the Top of the Funnel   Source:  SEOMoz.org  
  15. 15. Every One of These Marketing Tactics   News/Media/PR   SEO   Email   Blogs  +  Blogging   Research/White  Papers   Infographics   Comment  MarkeLng   Social  Networks   Online  Video   INBOUND  MARKETING!   R   Local  Portals   Forums   (AKA  all  the  “free”  traffic  sources)   Webinars  Social  Bookmarking   Word  of  Mouth   Direct/Referring  Links   PodcasLng   Type-­‐In  Traffic   Q+A  Sites   Helps Every Other One   Source:  SEOMoz.org  
  16. 16. Howtofascinate.com  
  17. 17. What  is  influence?  •  Influence  is  simply  the  ability  to  change  how   others  think  and  act.    •  Size  of  an  individual’s  social  graph  ojen   indicates  credibility.  •  DefiniLve  characterisLc  of  an  online  influencer   is  their  ability  to  drive  others  to  take  acLon,   alter  behavior  or  change  opinion.    
  18. 18. h:p://bit.ly/KDk6e9  
  19. 19. It  is  also  about  you…  
  20. 20. Source:  Business  Model  GeneraLon  book  –  h:p://businessmodelgeneraLon.com  
  21. 21. HomeBasedElite.com  Project   Business  Model  Canvas   MarkeLng;   Learn  pracLcal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Gepng   skills  with  no   demand  online   CCAP,  reLrees,   exploring  new   projects;   locaLon   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organizaLons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuniLes.     communiLes,   wanLng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wanLng  to   management   outsource   MarkeLng   Training   Domain  name   SubscripLon  (40%);  per   Web  hosLng   skill  training  (30%);  Jobs   Webinar  plasorm   (30%)   Website  
  22. 22. h:p://slideshare.net/jane:etoral  
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