E-Commerce & Social Media Influence for your Business
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E-Commerce & Social Media Influence for your Business

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Presentation given by Janette Toral at the 1st Mompreneur Manila Summit last September 15, 2012 at Hotel Intercon Makati.

Presentation given by Janette Toral at the 1st Mompreneur Manila Summit last September 15, 2012 at Hotel Intercon Makati.

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  • 1. E-­‐Commerce  &  Social  Media   Influence  for  your  Business   Jane:e  Toral   Twi:er:  @digitalfilipino   1st  Mompreneur  Summit   September  15,  2012  
  • 2. h:p://www.digitalfilipino.com  
  • 3. In  building  business  opportuniLes  •  One  Lme  sale  •  Repeat  sale  •  Short  term  relaLonship  •  Long  term  relaLonship  •  Upsell  •  Cross-­‐sell  
  • 4. Ways  to  accept  payment  •  Cash  –  person  to  person  •  Bank  deposit  •  Remi:ance  service  •  Credit  card  •  SMS  
  • 5. Life  Cycle  of  a  Transac0on  -­‐  Authoriza0on   1.  Consumer  Selects  goods   2.  Website  redirects   3.  Gateway  accepts   to  purchase   Consumer  to  Payment   payment  details  from   Gateway   Consumer   4.  Gateway  encrypts   transac0on  and   8.  Acquirer  passes   transmits  to  Acquirer.   transac0on  result  to   Gateway.  7.  Issuer  check  for  sufficient  funds  and  provides   Card  Authoriza0on   Network   5.  Acquirer  sends   6.  Card  Network  routes   transac0on  to  Card   transac0on  to  Issuer  of   Network   Credit  Card  
  • 6. Life  Cycle  of  a  Transac0on  -­‐  SePlement   1.  Gateway  closes  off   Batch  and  transmits  to   Acquirer   5.  Acquirer  Makes  Deposit   to  Merchant’s  Account  4.  Issuer  Debits  Card  Holder’s  Account   Card   Network   3.  Card  Network  sePles   2.  Acquirer  sends  Batch  to   transac0on  by  paying  Acquirer   Card  Network   and  debi0ng  Issuer  Account  
  • 7. Charge  Backs  and  Refunds   Website   Issuer   Card   Acquirer   Network  
  • 8. h:p://www.cashsense.com  h:p://mulLply.com  
  • 9. h:p://www.xend.com.ph  
  • 10. #  Build  communiLes   Brains  on  Fire   Book  reference:  
  • 11. h:p://architerra.org  
  • 12. h:p://digientrepreneur.com  
  • 13. Social  Media  Influence  
  • 14. Social Lives at the Top of the Funnel   Source:  SEOMoz.org  
  • 15. Every One of These Marketing Tactics   News/Media/PR   SEO   Email   Blogs  +  Blogging   Research/White  Papers   Infographics   Comment  MarkeLng   Social  Networks   Online  Video   INBOUND  MARKETING!   R   Local  Portals   Forums   (AKA  all  the  “free”  traffic  sources)   Webinars  Social  Bookmarking   Word  of  Mouth   Direct/Referring  Links   PodcasLng   Type-­‐In  Traffic   Q+A  Sites   Helps Every Other One   Source:  SEOMoz.org  
  • 16. Howtofascinate.com  
  • 17. What  is  influence?  •  Influence  is  simply  the  ability  to  change  how   others  think  and  act.    •  Size  of  an  individual’s  social  graph  ojen   indicates  credibility.  •  DefiniLve  characterisLc  of  an  online  influencer   is  their  ability  to  drive  others  to  take  acLon,   alter  behavior  or  change  opinion.    
  • 18. h:p://bit.ly/KDk6e9  
  • 19. It  is  also  about  you…  
  • 20. Source:  Business  Model  GeneraLon  book  –  h:p://businessmodelgeneraLon.com  
  • 21. HomeBasedElite.com  Project   Business  Model  Canvas   MarkeLng;   Learn  pracLcal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Gepng   skills  with  no   demand  online   CCAP,  reLrees,   exploring  new   projects;   locaLon   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organizaLons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuniLes.     communiLes,   wanLng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wanLng  to   management   outsource   MarkeLng   Training   Domain  name   SubscripLon  (40%);  per   Web  hosLng   skill  training  (30%);  Jobs   Webinar  plasorm   (30%)   Website  
  • 22. h:p://slideshare.net/jane:etoral