DTI Sales Promotion Guidelines: a proposed position on issues

DTI Sales Promo.on Guidelines: a proposed posi.on on issues Jane7e Toral August 17, 2011

Posi.on #1 •  Need for integrated guideline or one Department Administra.ve Order –  Too many DAOs •  As it now covers no purchase required promo.ons, it is apt for name to reflect such change. From DTI Sales Promo.on Permit Guidelines to: –  DTI Sales and Marke.ng Promo.ons Permit Guidelines –  DTI Marke.ng Promo.ons Permit Guidelines –  Covers both offline and online •  as it is now happening, offline promos gets plugged online and vice-‐versa. •  Add new sec.ons to describe online nature for contest, raffle, games, premium, redemp.on, discount.

Posi.on #2 •  Recognize that individuals can run contest –  Use the term “individual” rather than “bloggers” to be all encompassing. •  Avoid impression of discrimina.ng or giving preferen.al treatment that may alienate other professions – whether proﬁt genera.ng or not. •  Exemp.on apply to individuals should also apply to business to avoid “discrimina.on” accusa.on. –  Set minimum promo prize rule on a per promo.on rather than annual •  Promos where prizes is below P5000, no need for permit (whether individual or business) –  However, must comply to DTI standards on promo.on process. •  As there is no way for DTI being able to monitor promo spend annually. –  Harder for dispute resolu.on management if main point of challenge is focused on spending.

Posi.on #3 •  Data privacy –  Ensure that data of consumers joining promo.ons are protected. •  MOA between par.es should have clear provision on data ownership. •  Terms and condi.ons of promo.on should clearly state how promo.on joiners data is used. –  Iden.fy par.es who have access to contest joiners data whose aﬃlia.on is clearly stated. •  Unauthorized use of promo.on joiners data can make the person and companies involved liable under DAO #8 and E-‐ Commerce Law.

Posi.on #4 •  DTI Sales Promo.on Permit Process needs to be compliant with Republic Act 8792 or the E-‐ Commerce Law –  Accept online applica.on. –  Issue approval. –  Accept online payment. –  Process covered by a guideline.

Posi.on #5 •  Explore self-‐regula.on –  Sales Promo.on Permit and Dispute Resolu.on to be handled by recognized 3rd party consor.um associa.on in the future. (e.g. 4As, IMMAP, PRA, PANA, CUG)

References •  h7p://digitalﬁlipinoclub.blogspot.com/2011/08/ forming-‐group-‐d.-‐online-‐sales.html •  h7p://www.socialmediacontestphilippines.com/ 2011/07/individuals-‐bloggers-‐businesses-‐ need.html •  h7p://www.socialmediacontestphilippines.com/ 2011/07/3-‐data-‐privacy-‐complaints-‐sent-‐ through.html

http://www.socialmediacontestphilippines.com	1636
http://digitalfilipinoclub.blogspot.com	379
http://www.twylah.com	24
http://us-w1.rockmelt.com	17
http://webcache.googleusercontent.com	6
http://digitalfilipinoclub.blogspot.in	4
http://feeds.feedburner.com	3
http://admin.totalmarketing.com	1
http://translate.googleusercontent.com	1
http://74.6.117.48	1

DTI Sales Promotion Guidelines: a proposed position on issues

by Janette Toral on Aug 17, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

10 Embeds 2,072

Statistics

DTI Sales Promotion Guidelines: a proposed position on issues — Presentation Transcript