Discover E-Learning

Discover E-‐Learning Jane1e Toral h1p://www.digitalﬁlipino.com

E-‐mail Marke@ng •  Type •  Tools –  Series –  Regular email (bcc –  Announcement based recipients) –  Newsle1er –  E-‐mail marke@ng system •  GetResponse •  Premise •  Aweber –  Permission given or •  Constant Contact implied •  FlowTown –  Iden@ty disclosure –  Unsubscribe op@on

E-‐Mail Marke@ng •  DigitalFilipino.com / Jane1e Toral situa@on –  In 2003, contempla@ng whether a new e-‐ commerce book will make sense in the market –  Test the market by oﬀering the book content for free and get feedback. –  Test how much of the market will be interested in purchasing the book.

Results •  Launched June 2, 2003 •  Reached 1000 subscribers in one month. 3000 by year-‐end 2003. •  Conversion rate to paying buyers was 3% •  Content revised 5x prior to publishing. •  Book published by McGraw-‐Hill Educa@on Asia –  First Filipino author published. –  Released May 2004 (sold out) •  Created a niche database –  Organized DigitalFilipino E-‐Commerce Forum in 2004 (Cebu and Manila). •  Won CITEM E-‐Services Best e-‐Learning Product Award runner-‐up for 2004.

h1p://bit.ly/jamﬂores Educate the market, show poten@al.

h1p://bit.ly/aiBANq

h1p://lopezlink.ph

h1p://digientrepreneur.com

h1p://homebasedelite.com

E-‐Learning can click if…. •  Time and resources are limited. •  Unique content. •  Interac@ve with demonstra@ons •  Friendly speaker. •  Exercises needs to be challenging – can’t be easily cheated. •  Keep in touch with students.

h1p://slideshare.net/jane1etoral

http://www.digitalfilipino.com	355
http://mobile-living.posterous.com	150
http://posterous.com	13
http://paper.li	8
http://us-w1.rockmelt.com	2

Discover E-Learning

by Janette Toral on Sep 20, 2011

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Discover E-Learning — Presentation Transcript