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Discover	  E-­‐Learning	         Jane1e	  Toral	  h1p://www.digitalfilipino.com	  
E-­‐mail	  Marke@ng	  •  Type	                              •  Tools	      –  Series	                            –  Regula...
E-­‐Mail	  Marke@ng	  •  DigitalFilipino.com	  /	  Jane1e	  Toral	  situa@on	     –  In	  2003,	  contempla@ng	  whether	 ...
Results	  •  Launched	  June	  2,	  2003	  •  Reached	  1000	  subscribers	  in	  one	     month.	  3000	  by	  year-­‐end...
h1p://bit.ly/jamflores	  Educate	  the	  market,	  show	  poten@al.	  
h1p://bit.ly/aiBANq	  
h1p://lopezlink.ph	  
h1p://digientrepreneur.com	  
h1p://homebasedelite.com	  
E-­‐Learning	  can	  click	  if….	  •  Time	  and	  resources	  are	  limited.	  •  Unique	  content.	  •  Interac@ve	  wi...
h1p://slideshare.net/jane1etoral	  
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
Discover E-Learning
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Discover E-Learning

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"Discover E-Learning" presentation of Janette Toral at University of Santo Tomas 3CS-C seminar last September 19, 2011.

Published in: Education, Technology
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Transcript of "Discover E-Learning"

  1. 1. Discover  E-­‐Learning   Jane1e  Toral  h1p://www.digitalfilipino.com  
  2. 2. E-­‐mail  Marke@ng  •  Type   •  Tools   –  Series   –  Regular  email  (bcc   –  Announcement  based   recipients)   –  Newsle1er   –  E-­‐mail  marke@ng  system   •  GetResponse  •  Premise   •  Aweber   –  Permission  given  or   •  Constant  Contact   implied   •  FlowTown   –  Iden@ty  disclosure   –  Unsubscribe  op@on  
  3. 3. E-­‐Mail  Marke@ng  •  DigitalFilipino.com  /  Jane1e  Toral  situa@on   –  In  2003,  contempla@ng  whether  a  new  e-­‐ commerce  book  will  make  sense  in  the  market   –  Test  the  market  by  offering  the  book  content  for   free  and  get  feedback.   –  Test  how  much  of  the  market  will  be  interested  in   purchasing  the  book.  
  4. 4. Results  •  Launched  June  2,  2003  •  Reached  1000  subscribers  in  one   month.  3000  by  year-­‐end  2003.  •  Conversion  rate  to  paying  buyers  was   3%  •  Content  revised  5x  prior  to  publishing.  •  Book  published  by  McGraw-­‐Hill   Educa@on  Asia   –  First  Filipino  author  published.   –  Released  May  2004  (sold  out)  •  Created  a  niche  database   –  Organized  DigitalFilipino  E-­‐Commerce   Forum  in  2004  (Cebu  and  Manila).  •  Won  CITEM  E-­‐Services  Best  e-­‐Learning   Product  Award  runner-­‐up  for  2004.  
  5. 5. h1p://bit.ly/jamflores  Educate  the  market,  show  poten@al.  
  6. 6. h1p://bit.ly/aiBANq  
  7. 7. h1p://lopezlink.ph  
  8. 8. h1p://digientrepreneur.com  
  9. 9. h1p://homebasedelite.com  
  10. 10. E-­‐Learning  can  click  if….  •  Time  and  resources  are  limited.  •  Unique  content.  •  Interac@ve  with  demonstra@ons  •  Friendly  speaker.  •  Exercises  needs  to  be  challenging  –  can’t  be   easily  cheated.  •  Keep  in  touch  with  students.  
  11. 11. h1p://slideshare.net/jane1etoral  
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