E-‐mail Marke@ng • Type • Tools – Series – Regular email (bcc – Announcement based recipients) – Newsle1er – E-‐mail marke@ng system • GetResponse • Premise • Aweber – Permission given or • Constant Contact implied • FlowTown – Iden@ty disclosure – Unsubscribe op@on
E-‐Mail Marke@ng • DigitalFilipino.com / Jane1e Toral situa@on – In 2003, contempla@ng whether a new e-‐ commerce book will make sense in the market – Test the market by oﬀering the book content for free and get feedback. – Test how much of the market will be interested in purchasing the book.
Results • Launched June 2, 2003 • Reached 1000 subscribers in one month. 3000 by year-‐end 2003. • Conversion rate to paying buyers was 3% • Content revised 5x prior to publishing. • Book published by McGraw-‐Hill Educa@on Asia – First Filipino author published. – Released May 2004 (sold out) • Created a niche database – Organized DigitalFilipino E-‐Commerce Forum in 2004 (Cebu and Manila). • Won CITEM E-‐Services Best e-‐Learning Product Award runner-‐up for 2004.
h1p://bit.ly/jamﬂores Educate the market, show poten@al.
E-‐Learning can click if…. • Time and resources are limited. • Unique content. • Interac@ve with demonstra@ons • Friendly speaker. • Exercises needs to be challenging – can’t be easily cheated. • Keep in touch with students.