Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs

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Presentation given by Janette Toral at YouthLeadPH event last May 24, 2014. Gave an overview on the use of flowchart, mind maps, and infographics in communicating ideas through social media.

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Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs

  1. 1. Creativity  Tools:  The   Power  of  Flow   Charts,  Mind  Maps,   Infographs   Jane%e  Toral   h%p://digitalfilipino.com  
  2. 2. Twi$er:   @digitalfilipino     Facebook:  digitalfilipino    
  3. 3. Creativity  tools   • Help  in  documenta9on.     • Expanding  an  idea   • Thinking  things  through.   • Communica9ng  an  idea  that  can  aid  a   presenter.   • Create  materials  that  can  speak  for   itself  –  standalone.  
  4. 4. Creativity  tools  –  Flow  Chart   • Ideal  in  showing  how  a   process  works.  
  5. 5. Creativity  tools  -­‐  Mindmaps   • Useful  in  showing  concepts  and   insights  around  an  idea.  
  6. 6. Creativity  tools  -­‐  Infographs   •  Convey  ideas   illustra9ng  a  flow  or   expanding  on  a  big   idea.  
  7. 7. Simple  creation   steps  
  8. 8. #1  What  is  the  idea?   Establish  the  central  theme  
  9. 9. Central  idea  –  “The  Likeability  Factor”  
  10. 10. Central  theme  –  Spread  ideas   Conversation   E-­‐mail   Presentation   Video   Webinar   Meeting   Event     Spread  Ideas   Nancy  Duarte  -­‐  SlideDocs  
  11. 11. Central  theme  –  What  brings   you  success?  
  12. 12. Central  theme:  E-­‐Commerce   Business  Models  
  13. 13. #2  Topics  related  to   theme   What  are  the  topics  that  will  support  the  idea?  
  14. 14. Topics:  considerations  of  an  e-­‐ commerce  manager  
  15. 15. h%p://sorianomedia.com/infographic-­‐digital-­‐marke9ng/   Topics:  considerations  of  a   digital  marketer  
  16. 16. HowtoFascinate.com   Topics:  Fascination  triggers  
  17. 17. #3  Order  of  topics  /   ideas   Iden9fy  the  sequence  of   presenta9on.  
  18. 18. h%p://blog.hubspot.com/marke9ng/beginner-­‐ inbound-­‐lead-­‐genera9on-­‐guide-­‐ht   Example:  Inbound  marketing   Olow  
  19. 19. h%p://searchengineland.com/content-­‐seo-­‐catch-­‐22-­‐3-­‐steps-­‐create-­‐perfect-­‐win-­‐win-­‐187099   Example:  Steps  in  Content   Creation  
  20. 20. h%p://blog.hubspot.com/marke9ng/beginner-­‐ inbound-­‐lead-­‐genera9on-­‐guide-­‐ht   Example:  Online  Lead   Generation  
  21. 21. Example:  Steps  in  Crea9ng  a  Business  Model  Canvas  
  22. 22. Example:Scrum Process Flow Image  available  at  www.mountaingoatsoware.com/scrum  
  23. 23. Example:   How  to  do   Keyword   Research  
  24. 24. #4  Expand  the  idea.   Expand  the  idea.  
  25. 25. Example:  Elements  in   transformation  
  26. 26. HowtoFascinate.com   Example:  49  Personality   Archetypes  
  27. 27.  Example:  Showing  member   beneOits  (use  branches)  
  28. 28. Example:  Lateral  marketing   steps  
  29. 29. PROFESSIONALS   Digital Marketing for Real Estate Industry Program Environment: Many RESP marketing online. Friends:  Uses  social  media  to   market  online.   Market  offers:  Various  digital   marke9ng  and  e-­‐commerce   training  (generic  in  format)   ACtude  in  public:   Compe99ve.  Upbeat.     Enthusias9c.   Appearance:   Eager  &  open  for   partnerships   online.   Behavior towards others: Observant. May follow lead of others. Friends  say:  “You   should  market   online.”   Boss  say:  “Go  where  the  market   is.  Hit  your  quota.”   Influencers  say:  “Don’t   hard  sell  or  spam  online.”   Janette Toral What  really  counts:  Get  con9nuing   leads-­‐sales-­‐referrers  online.   Major preoccupation: Sustaining revenue / income. Growing family. Worries: Not making a sale. Making ends meet. Aspiration: Quality lifestyle. Industry recognition. Fears:  Not   compe99ve   with  peers.   FrustraJon:   Not  gedng   results.   Obstacle:  Managing  9me   and  resource.   Wants  /  Needs:   Quality  leads.   Top  of  mind.   Measure success: Sales conversion. Authority status. Obstacle:  Priori9zing  and   managing  tasks.   #4 understand your audience
  30. 30. h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-­‐ Marke9ng-­‐101-­‐The-­‐Seven-­‐Steps-­‐to-­‐Lead-­‐Genera9on-­‐Infographic   Example:  Lead  Generation  Strategy  
  31. 31. h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-­‐ Marke9ng-­‐101-­‐The-­‐Seven-­‐Steps-­‐to-­‐Lead-­‐Genera9on-­‐Infographic   Example:  Lead  Generation  Strategy  
  32. 32. h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-­‐ Marke9ng-­‐101-­‐The-­‐Seven-­‐Steps-­‐to-­‐Lead-­‐Genera9on-­‐Infographic   Example:  Lead  Generation  Strategy  
  33. 33. Summary   • Be  visual  in  expressing  your   ideas  especially  in  social   media.   • Use  crea9vity  tools  like   mindmaps,  flow  charts,   infographics  to  guide  your   audience.  
  34. 34. Twi$er:   @digitalfilipino     Facebook:  digitalfilipino  
  35. 35. Continue  the   learning  journey!   h%p://digitalfilipino.com/   #dimbootcamp  

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