Building your SEO Influence #dimbootcamp

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A presentation made by Janette Toral last March 18, 2013 for her SEO Techniques webinar (Digital Influencer Boot Camp series). More info at http://influencerbootcamp.digitalfilipino.com

A presentation made by Janette Toral last March 18, 2013 for her SEO Techniques webinar (Digital Influencer Boot Camp series). More info at http://influencerbootcamp.digitalfilipino.com

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  • 1. BUILDING YOURSEO INFLUENCE@digitalfilipino Janette Toral
  • 2. SEO Contest (early experiment)
  • 3. SEO for Business “Bottom-line thinking” (Build my blog network)
  • 4. Reputation Clean-Up “All or nothing”
  • 5. ONLINE DEBATE REPUTATION ATTACKS SATIRE ANONYMOUS ATTACKS SEO ATTACK / DEFENSE@digitalfilipino “Are you battle-tested?”
  • 6. Search engine optimization  How you get your site’s pages to be shown in organic search results.
  • 7. Google the following  Influential bloggers philippines  Influential blogger philippines  E-commerce philippines  Ecommerce philippines  Digital influencer  Digital influencer philippines  Digital influencers  Digital influencers philippines
  • 8. InfluentialBlogger.net E-CommercePhilippines.com SearchInfluencer.com DigitalFilipino.com KEYPHRASE AS URL DOES NOT GUARANTEE RANKING@digitalfilipino Sustained campaign to dominate.
  • 9. RANK ON SEARCH ENGINE RESULTS@digitalfilipino
  • 10. http://www.linchpinseo.com/seo-pyramid
  • 11. http://www.linchpinseo.com/seo-pyramid
  • 12. Twitter: @digitalfilipino Create good content – FOCUS!!!
  • 13. On Site Optimization 101  Title tag  Keyword density  Prominence
  • 14. Directory classification Domain name (get it asap, not later) LAY THE RIGHT FOUNDATION@digitalfilipino
  • 15. CONTROL YOUR ASSETS sitemap, monitoring analytics, enhance your tags,@digitalfilipino improve page size, caching
  • 16. Be verified
  • 17. Use videos
  • 18. Be social media friendly Engage online and offline. Use Klout to monitor your performance.
  • 19. Building your SEO Influence  Build experience application in own identity or personal brand.   Site building.   Content quality (can write, the better) and keyphrase domination in search results.   Social media connections and engagement.   Community influence.   Testimonials   LinkedIn   Blog post reviews (unsolicited).
  • 20. Managing your internet image-  Will people search for you?-  Will people write and talk about you?-  Will people share information about you?
  • 21. http://influencerbootcamp.digitalfilipino.comhttp://ecommercebootcamp.digitalfilipino.com