BUILDING YOURSEO INFLUENCE@digitalfilipino   Janette Toral
SEO Contest (early experiment)
SEO for Business         “Bottom-line thinking”         (Build my blog network)
Reputation Clean-Up       “All or nothing”
ONLINE DEBATE                           REPUTATION ATTACKS                                                 SATIRE         ...
Search engine optimization    How you get your site’s pages to be shown in     organic search results.
Google the following  Influential bloggers philippines  Influential blogger philippines  E-commerce philippines  Ecomm...
InfluentialBlogger.net E-CommercePhilippines.com SearchInfluencer.com DigitalFilipino.com                   KEYPHRASE AS U...
RANK ON SEARCH ENGINE                   RESULTS@digitalfilipino
http://www.linchpinseo.com/seo-pyramid
http://www.linchpinseo.com/seo-pyramid
Twitter: @digitalfilipino   Create good content – FOCUS!!!
On Site Optimization 101  Title tag  Keyword density  Prominence
Directory classification     Domain name (get it asap, not later)                   LAY THE RIGHT                   FOUNDA...
CONTROL YOUR ASSETS                   sitemap, monitoring analytics, enhance your tags,@digitalfilipino                   ...
Be verified
Use videos
Be social media friendly                 Engage online and offline.                 Use Klout to monitor your performance.
Building your SEO Influence    Build experience application in own identity or     personal brand.       Site building. ...
Managing your internet image-    Will people search for you?-    Will people write and talk about you?-    Will people sha...
http://influencerbootcamp.digitalfilipino.comhttp://ecommercebootcamp.digitalfilipino.com
Building your SEO Influence #dimbootcamp
Building your SEO Influence #dimbootcamp
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Building your SEO Influence #dimbootcamp

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A presentation made by Janette Toral last March 18, 2013 for her SEO Techniques webinar (Digital Influencer Boot Camp series). More info at http://influencerbootcamp.digitalfilipino.com

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Transcript of "Building your SEO Influence #dimbootcamp"

  1. 1. BUILDING YOURSEO INFLUENCE@digitalfilipino Janette Toral
  2. 2. SEO Contest (early experiment)
  3. 3. SEO for Business “Bottom-line thinking” (Build my blog network)
  4. 4. Reputation Clean-Up “All or nothing”
  5. 5. ONLINE DEBATE REPUTATION ATTACKS SATIRE ANONYMOUS ATTACKS SEO ATTACK / DEFENSE@digitalfilipino “Are you battle-tested?”
  6. 6. Search engine optimization  How you get your site’s pages to be shown in organic search results.
  7. 7. Google the following  Influential bloggers philippines  Influential blogger philippines  E-commerce philippines  Ecommerce philippines  Digital influencer  Digital influencer philippines  Digital influencers  Digital influencers philippines
  8. 8. InfluentialBlogger.net E-CommercePhilippines.com SearchInfluencer.com DigitalFilipino.com KEYPHRASE AS URL DOES NOT GUARANTEE RANKING@digitalfilipino Sustained campaign to dominate.
  9. 9. RANK ON SEARCH ENGINE RESULTS@digitalfilipino
  10. 10. http://www.linchpinseo.com/seo-pyramid
  11. 11. http://www.linchpinseo.com/seo-pyramid
  12. 12. Twitter: @digitalfilipino Create good content – FOCUS!!!
  13. 13. On Site Optimization 101  Title tag  Keyword density  Prominence
  14. 14. Directory classification Domain name (get it asap, not later) LAY THE RIGHT FOUNDATION@digitalfilipino
  15. 15. CONTROL YOUR ASSETS sitemap, monitoring analytics, enhance your tags,@digitalfilipino improve page size, caching
  16. 16. Be verified
  17. 17. Use videos
  18. 18. Be social media friendly Engage online and offline. Use Klout to monitor your performance.
  19. 19. Building your SEO Influence  Build experience application in own identity or personal brand.   Site building.   Content quality (can write, the better) and keyphrase domination in search results.   Social media connections and engagement.   Community influence.   Testimonials   LinkedIn   Blog post reviews (unsolicited).
  20. 20. Managing your internet image-  Will people search for you?-  Will people write and talk about you?-  Will people share information about you?
  21. 21. http://influencerbootcamp.digitalfilipino.comhttp://ecommercebootcamp.digitalfilipino.com

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