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Building	  Your	  Brand	      as	  a	  Writer	                                   Jane2e	  Toral	                          ...
Wri<ng	  since	  1995:	  • PC	  World	  Philippines	  • The	  Web	  • Link	  • Philippine	  Daily	  Inquirer	  • Manila	  ...
Published	  4	  (PRINTED	  Edi<on)	  books:	  • DigitalFilipino:	  An	  E-­‐Commerce	  Guide	  for	  the	  eFilipino	  (20...
People	  fall	  in	  love	  with	  the	                 story.	  
Honest	  conversa<on	  creates	                      advocates.	                  Advocates	  are	  be2er	  marketers.	  "...
Well-­‐thought	  of	  topics	  /	   conversa<ons	  rank	  in	   search	  engine	  results.	  
It	  can	  help	  generate	         more	  clients.	  
Be	  a	  trusted	  solu,on.	  Build	  a	  community.	  Get	  “100”	  fans.	  
Make	  advocates	  feel	                   like	  rockstars.	                   (even	  if	  you	  are	  the	             ...
Transform	  yourself	  to	  become	  a	         digital	  influencer.	  
Your	  network	  is	  your	  net	  worth.	       From	  social	  media	  to	       social	  business	  -­‐	       educate....
Focus	  on	  the	  people	  who	  believe	  what	  you	  believe.	  Be	  outrageous!	   You	  can’t	  buy	  “true”	  brand...
The	  best	  way	  to	  predict	  the	  future	  is	  to	  invent	  it.	                        -­‐	  Abraham	  Lincoln	  ...
Result	  of	  IVLP	  trip.	  Keep	  innova,ng.	  
Join:	  E-­‐Commerce	  Boot	  Camp	  h2p://digitalfilipino.com/         ecom/	  
Join:	          Digital	  Influencer	  Boot	  Camp	  h2p://influencerbootcamp.digitalfilipino.com	  
h2p://slideshare.net/jane2etoral	     Let’s	  chat	  at	  h2p://twi2er.com/digitalfilipino	  
Building your brand as a writer
Building your brand as a writer
Building your brand as a writer
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Building your brand as a writer

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A presentation made by Janette Toral (http://digitalfilipino.com) at 1st Act 2013 in General Santos City last January 19, 2013.

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Transcript of "Building your brand as a writer"

  1. 1. Building  Your  Brand   as  a  Writer   Jane2e  Toral   h2p://digitalfilipino.com  
  2. 2. Wri<ng  since  1995:  • PC  World  Philippines  • The  Web  • Link  • Philippine  Daily  Inquirer  • Manila  Bulle<n  • Philippine  Star  • Philippine  IT  Update  • World  Execu<ve  Digest  • E-­‐Business  Asia  • Internet.com  • Manila  Times  • Sunstar  Cebu  • Interaksyon   My  first  ar<cle  –  September  1995  
  3. 3. Published  4  (PRINTED  Edi<on)  books:  • DigitalFilipino:  An  E-­‐Commerce  Guide  for  the  eFilipino  (2000)  • DigitalFilipino  E-­‐Commerce  Workshop  E-­‐Book  (2004)  • Philippine  Internet  Review:  10  years  of  Internet  History  (2004)  • Blogging  from  Home  (2008)   (To  be  released  -­‐  2013):   • 2  to  4  books  
  4. 4. People  fall  in  love  with  the   story.  
  5. 5. Honest  conversa<on  creates   advocates.   Advocates  are  be2er  marketers.  "Dont  focus  on  trying  to  fix  your  flaws.  Embrace  your  flaws.  Understand  them.  Respect  their  liabili@es,  yet  realize  that  theyre  entwined  with  your  most  vivid  quali@es.  Your  flaws  make  your  most  fascina@ng  strengths  possible."  -­‐  Sally  Hogshead  
  6. 6. Well-­‐thought  of  topics  /   conversa<ons  rank  in   search  engine  results.  
  7. 7. It  can  help  generate   more  clients.  
  8. 8. Be  a  trusted  solu,on.  Build  a  community.  Get  “100”  fans.  
  9. 9. Make  advocates  feel   like  rockstars.   (even  if  you  are  the   rockstar.)  SPOTLIGHT!  
  10. 10. Transform  yourself  to  become  a   digital  influencer.  
  11. 11. Your  network  is  your  net  worth.   From  social  media  to   social  business  -­‐   educate.  Embraced  E-­‐Learning  as  a  Marke,ng  tool  since  2003.  
  12. 12. Focus  on  the  people  who  believe  what  you  believe.  Be  outrageous!   You  can’t  buy  “true”  brand   advocacy.  
  13. 13. The  best  way  to  predict  the  future  is  to  invent  it.   -­‐  Abraham  Lincoln   (New  inspira<on  found  last   August  to  September  2011.)  
  14. 14. Result  of  IVLP  trip.  Keep  innova,ng.  
  15. 15. Join:  E-­‐Commerce  Boot  Camp  h2p://digitalfilipino.com/ ecom/  
  16. 16. Join:   Digital  Influencer  Boot  Camp  h2p://influencerbootcamp.digitalfilipino.com  
  17. 17. h2p://slideshare.net/jane2etoral   Let’s  chat  at  h2p://twi2er.com/digitalfilipino  
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