Building your brand as a writer
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A presentation made by Janette Toral (http://digitalfilipino.com) at 1st Act 2013 in General Santos City last January 19, 2013.

A presentation made by Janette Toral (http://digitalfilipino.com) at 1st Act 2013 in General Santos City last January 19, 2013.

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Building your brand as a writer Presentation Transcript

  • 1. Building  Your  Brand   as  a  Writer   Jane2e  Toral   h2p://digitalfilipino.com  
  • 2. Wri<ng  since  1995:  • PC  World  Philippines  • The  Web  • Link  • Philippine  Daily  Inquirer  • Manila  Bulle<n  • Philippine  Star  • Philippine  IT  Update  • World  Execu<ve  Digest  • E-­‐Business  Asia  • Internet.com  • Manila  Times  • Sunstar  Cebu  • Interaksyon   My  first  ar<cle  –  September  1995  
  • 3. Published  4  (PRINTED  Edi<on)  books:  • DigitalFilipino:  An  E-­‐Commerce  Guide  for  the  eFilipino  (2000)  • DigitalFilipino  E-­‐Commerce  Workshop  E-­‐Book  (2004)  • Philippine  Internet  Review:  10  years  of  Internet  History  (2004)  • Blogging  from  Home  (2008)   (To  be  released  -­‐  2013):   • 2  to  4  books  
  • 4. People  fall  in  love  with  the   story.  
  • 5. Honest  conversa<on  creates   advocates.   Advocates  are  be2er  marketers.  "Dont  focus  on  trying  to  fix  your  flaws.  Embrace  your  flaws.  Understand  them.  Respect  their  liabili@es,  yet  realize  that  theyre  entwined  with  your  most  vivid  quali@es.  Your  flaws  make  your  most  fascina@ng  strengths  possible."  -­‐  Sally  Hogshead  
  • 6. Well-­‐thought  of  topics  /   conversa<ons  rank  in   search  engine  results.  
  • 7. It  can  help  generate   more  clients.  
  • 8. Be  a  trusted  solu,on.  Build  a  community.  Get  “100”  fans.  
  • 9. Make  advocates  feel   like  rockstars.   (even  if  you  are  the   rockstar.)  SPOTLIGHT!  
  • 10. Transform  yourself  to  become  a   digital  influencer.  
  • 11. Your  network  is  your  net  worth.   From  social  media  to   social  business  -­‐   educate.  Embraced  E-­‐Learning  as  a  Marke,ng  tool  since  2003.  
  • 12. Focus  on  the  people  who  believe  what  you  believe.  Be  outrageous!   You  can’t  buy  “true”  brand   advocacy.  
  • 13. The  best  way  to  predict  the  future  is  to  invent  it.   -­‐  Abraham  Lincoln   (New  inspira<on  found  last   August  to  September  2011.)  
  • 14. Result  of  IVLP  trip.  Keep  innova,ng.  
  • 15. Join:  E-­‐Commerce  Boot  Camp  h2p://digitalfilipino.com/ ecom/  
  • 16. Join:   Digital  Influencer  Boot  Camp  h2p://influencerbootcamp.digitalfilipino.com  
  • 17. h2p://slideshare.net/jane2etoral   Let’s  chat  at  h2p://twi2er.com/digitalfilipino