Building a Community through Blogging


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Presentation made by Janette Toral (sharing personal experience in building communities through blogging) at Philippine Internet Congress & Expo at Mega Trade Conference Center, SM MegaMall, Mandaluyong City last March 10, 2012.

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Building a Community through Blogging

  1. 1. Building  a  Community     through  Blogging   Jane3e  Toral   h3p://   h3p://influen;   h3p://  
  2. 2. Started  with  DigitalFilipino  back  in  1999.  Blogging  plaEorms  were  not  fully  developed  then.  
  3. 3. Buiild  a   community  in   2003  for   sustainability   of  advocacies.  h3p://  
  4. 4. DigitalFilipino  Club     Project  Idea  •  h3p://  •  Free  research  reports,  marke;ng  assistance,   referrals,  and  consul;ng.  •  Have  individual,  SME,  and  corporate   membership  •  Accepts  up  to  100  members.  
  5. 5. Got  involved  with  blogging  community  with  iBlog  1  onwards.   h3p://  
  6. 6. What  if  you  take  the  leap  of  faith   in  blogging?  
  7. 7. Top  Ten  Emerging    Influen;al  Blogs  Wri;ng  Project   h3p://www.influen;   Aims  to  put  a  spotlight  on  new  bloggers.  
  8. 8. Emerging  Influen;al  Blogs  2007  •  Personal  •  Passion  •  Life  •  Novelty   List  at  h3p://  
  9. 9. Emerging  Influen;al  Blogs  for  2008  •  Focused  on  what  ma3ers  to  You  than  Me.  •  Tells  stories  that  I  may  not  know.  •  Blogging  is  serious  business!   –  Demanding  (coverage  and  depth)   –  Model  (business  or  otherwise)   –  Mul;media   Full  list  at  h3p://  
  10. 10. Emerging  Influen;al  Blogs  for  2009  •  Masa  –  real  people   –  No  longer  to  be  looked  at  as  an  eli;st  ac;vity   –  Various  economic  class  •  Ageless   –  From  teenager  to  lolo  •  Community  spirit   –  Ac;ve  players   Full  list  at  h3p://  
  11. 11. Observa;ons  on  2010  blogs  •  Passion  •  Iden;ty  –  brand  building  •  Individuals  rather  than  groups  •  Community  builders  •  Profession   Full  list  at  h3p://  
  12. 12. Observa;on  on  2011  blogs  •  Girl  power.  •  Trust  built  over  ;me.  •  Communi;es  ma3er.  •  Beyond  “I  scratch  your  back.  You  scratch   mine.”  Full  list  at  h3p://  
  13. 13. Can  I  make  money  by  crea;ng  an   online  community?  
  14. 14. Benefits  
  15. 15. It  is  all  about  karma..   Create  opportuni;es  that  will  benefit   other  bloggers.  
  16. 16. Example  of  Blogger-­‐turn-­‐Entrepreneur   Journey  
  17. 17. Learned  to  create  new  niche:  Train  people  to  work  from  home  
  18. 18. Plan  your  community   building  through   blogging  journey  Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;  
  19. 19. Factors  to  consider.  Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;  
  20. 20. Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;  
  21. 21. DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas   Online   bootcamp   Experienced   Personal   DigitalFilipino   Successful   prac;;oners  as   rela;onship   Members  as   entrepreneurs   mentors.   mentors  /  angel   Angel  investor   wan;ng  to   investors   recruitment   Minimal   switch  to   Hands-­‐on  angel   bureaucracy   investor.   investors.   Interna;onal   incubators.   People  wan;ng   Virtual-­‐friendly   Personal   support  for  their   Funding   E-­‐Learning   technopreneur   network   plaEorm.   venture.   Prospect   E-­‐Learning   screening   plaEorm   Webinar  plaEorm   Minimum  of  1%  share  or   Mentoring  sessions   P100,000  successful   referral  investor  fee.   Nego;a;ons  
  22. 22.  Project   Business  Model  Canvas   Marke;ng;   Learn  prac;cal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Genng   skills  with  no   demand  online   CCAP,  re;rees,   exploring  new   projects;   loca;on   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organiza;ons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuni;es.     communi;es,   wan;ng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wan;ng  to   management   outsource   Marke;ng   Training   Domain  name   Subscrip;on  (40%);  per   Web  hos;ng   skill  training  (30%);  Jobs   Webinar  plaEorm   (30%)   Website  
  23. 23. Blog  Network  Opera;ons   Business  Model  Canvas   Blogger   management.   Professional   One-­‐on-­‐one.   Bloggers  as   Bloggers  wan;ng   bloggers.   content   to  mone;ze  their   publishers.   Adver;ser   blog.   pitches.   Honors  non-­‐ disclosure.   DigitalFilipino   Adver;sers   Club  members   Recruitment.   wan;ng   No  contractor   as  adver;sers   exposure  in  blogs   rela;onship   Social  network.   without  handling   Coordinator   with  bloggers.   Events.   one-­‐on-­‐one   E-­‐mail.   rela;onship.   Presence  in   No  minimum   payout   Website.   social   required.   Mobile.   networking   Telecommunica;on  cost.   Commission  fee  per  blog   post  done.   Payout  fees.   Coordinator  fee.   Marke;ng  to  adver;sers  and  bloggers.  
  24. 24. Blogging  ahead   Blogging  from  Home  book  
  25. 25. Will  you  embark  on  this   adventure  or  not?  
  26. 26. h3p://  
  27. 27. Let’s  connect:  h3p://  
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