Building a Community through Blogging

Building a Community through Blogging Jane3e Toral h3p://digientrepreneur.com h3p://inﬂuen;alblogger.net h3p://bloggingfromhome.com

Started with DigitalFilipino back in 1999. Blogging plaEorms were not fully developed then.

Buiild a community in 2003 for sustainability of advocacies. h3p://www.digitalﬁlipinoclub.com

DigitalFilipino Club Project Idea •  h3p://www.digitalﬁlipinoclub.com •  Free research reports, marke;ng assistance, referrals, and consul;ng. •  Have individual, SME, and corporate membership •  Accepts up to 100 members.

Got involved with blogging community with iBlog 1 onwards. h3p://www.iblogph.org

What if you take the leap of faith in blogging?

Top Ten Emerging Inﬂuen;al Blogs Wri;ng Project h3p://www.inﬂuen;alblogger.net Aims to put a spotlight on new bloggers.

Emerging Inﬂuen;al Blogs 2007 •  Personal •  Passion •  Life •  Novelty List at h3p://bit.ly/xbmLeM

Emerging Inﬂuen;al Blogs for 2008 •  Focused on what ma3ers to You than Me. •  Tells stories that I may not know. •  Blogging is serious business! –  Demanding (coverage and depth) –  Model (business or otherwise) –  Mul;media Full list at h3p://bit.ly/Awuhll

Emerging Inﬂuen;al Blogs for 2009 •  Masa – real people –  No longer to be looked at as an eli;st ac;vity –  Various economic class •  Ageless –  From teenager to lolo •  Community spirit –  Ac;ve players Full list at h3p://bit.ly/z6iWAF

Observa;ons on 2010 blogs •  Passion •  Iden;ty – brand building •  Individuals rather than groups •  Community builders •  Profession Full list at h3p://bit.ly/a8K7pB

Observa;on on 2011 blogs •  Girl power. •  Trust built over ;me. •  Communi;es ma3er. •  Beyond “I scratch your back. You scratch mine.” Full list at h3p://bit.ly/qr5YB6

Can I make money by crea;ng an online community?

Beneﬁts

It is all about karma.. Create opportuni;es that will beneﬁt other bloggers.

Example of Blogger-‐turn-‐Entrepreneur Journey

Learned to create new niche: Train people to work from home www.homebasedelite.com

Plan your community building through blogging journey Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com

Factors to consider. Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com

Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com

DigitalFilipino Start-‐Up 100 Project Business Model Canvas Online bootcamp Experienced Personal DigitalFilipino Successful prac;;oners as rela;onship Members as entrepreneurs mentors. mentors / angel Angel investor wan;ng to investors recruitment Minimal switch to Hands-‐on angel bureaucracy investor. investors. Interna;onal incubators. People wan;ng Virtual-‐friendly Personal support for their Funding E-‐Learning technopreneur network plaEorm. venture. Prospect E-‐Learning screening plaEorm Webinar plaEorm Minimum of 1% share or Mentoring sessions P100,000 successful referral investor fee. Nego;a;ons

HomeBasedElite.com Project Business Model Canvas Marke;ng; Learn prac;cal Mentoring; On-‐ DTI, BPAP, Entrepreneurs Genng skills with no demand online CCAP, re;rees, exploring new projects; loca;on tutorials; OFW business areas. Maintenance; constraints. community organiza;ons, financial, Training Stay-‐at-‐home delivery. Get project training, virtual Moms / Dad opportuni;es. communi;es, wan;ng to earn GoNegosyo. Online / offline from home. E-‐Learning Provide expert advice as briefing; Website; Social Professionals Project needed. media wan;ng to management outsource Marke;ng Training Domain name Subscrip;on (40%); per Web hos;ng skill training (30%); Jobs Webinar plaEorm (30%) Website

Blog Network Opera;ons Business Model Canvas Blogger management. Professional One-‐on-‐one. Bloggers as Bloggers wan;ng bloggers. content to mone;ze their publishers. Adver;ser blog. pitches. Honors non-‐ disclosure. DigitalFilipino Adver;sers Club members Recruitment. wan;ng No contractor as adver;sers exposure in blogs rela;onship Social network. without handling Coordinator with bloggers. Events. one-‐on-‐one E-‐mail. rela;onship. Presence in No minimum payout Website. social required. Mobile. networking Telecommunica;on cost. Commission fee per blog post done. Payout fees. Coordinator fee. Marke;ng to adver;sers and bloggers.

Blogging ahead Blogging from Home book

Will you embark on this adventure or not?

h3p://slideshare.net/jane3etoral

Let’s connect: h3p://twi3er.com/digitalﬁlipino

Building a Community through Blogging

by Janette Toral

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