Professional Blogging,MODULE 2           Social Media Marketing & Advertising           as a Business (Brie ng)           ...
DON‘T JUST BECOME ONE OF THEM         STAND OUT!
OWN A BLOG NETWORK                         SPECIALCAMPAIGNS    EVENTS                        PROJECTS
“S0CI L M3D!A EXP3RTS“ ?? !  GOOD!      BETTER!          BEST!
RESPECT        ACCOUNTABILITY        LEADERSHIPMUST!
ACTIVESOCIALMEDIAPROFILE
ENGAGEMENT      OK!
HANDLE PRESSURE
THEY CAN DO MORE THAN     9999   9999   9999
ENTREPRENEURS SELL ONLINE
NO     SA       LE         S!      BOTTOMLINE..
GAIN EXPOSURE ONLINE                       SOCIAL              BLOGS                       MEDIA
NEGATIVE PUBLICITY ONLINE         +0       999                       ???                     HO ??                    W O?...
resolve problemsblogger relationssocial media campaignreliable resourceYOU!
BECOMING THE ONE....        DIGITAL PR                       COURSES                     DIGITAL PR                       ...
6                    1MODULE 1 3         Module 3:         Make Money from                                                ...
HELP BUSINESS BUILDBRAND PRESENCE ONLINE
REWARDS                                  exible        be likeable                                  in uencer             ...
BLOG AND SOCIAL MEDIAENTREPRENEUR PROGRAM Guide       Tutorialmaterials    videos
WHAT IF I CAN‘T ATTENDTHE WEBINAR LECTUREOR CONSULTATION SESSION?                    REC            can be viewed     onli...
HELPTIME      MAKE           HELP       CREATIVITY   TAKE       DIFFERENCE   ENTREPRENEURS                RISK
SIGN UP ATwww.digientrepreneur.com/module-2.html                           DIGITAL                                     ILI...
INFLUENCED            ORBE THE INFLUENCER ONLINE?          YOU
Briefing on Professional Blogging, Social Media Marketing and Advertising as a Business
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Briefing on Professional Blogging, Social Media Marketing and Advertising as a Business

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Presentation made by Janette Toral for individuals interested to join the program. Online class starts on January 16, 2012. Sign-up at http://www.digientrepreneur.com/module-2.html

This three-week course teaches the student how to:

- Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.

- Understand the available blog and social media advertising platforms, costing, and analyze a blog’s effectiveness.

- Profile blogs, bloggers, social media users based on their reach and influence.

For the hands-on project, the student is tasked to design and run a blog & social media marketing and advertising program. The overall performance of the said campaign during the time frame allotted shall serve as basis for grading.

Schedule:
First Webinar Lecture: January 16, 2012, 7-9 pm (GMT+8)

Week 2: One-on-One Consultations via Webinar January 25 (Wednesday) or by appointment

Final Project Presentation: February 6, 2012, 6-9pm (GMT+8)

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Transcript of "Briefing on Professional Blogging, Social Media Marketing and Advertising as a Business"

  1. 1. Professional Blogging,MODULE 2 Social Media Marketing & Advertising as a Business (Brie ng) DIGITAL JANETTE TORAL ILIPINO http://www.digientrepreneur.com
  2. 2. BLOGGERSCOMPETITION OPPORTUNITIES ADS RECOGNITION
  3. 3. DON‘T JUST BECOME ONE OF THEM STAND OUT!
  4. 4. OWN A BLOG NETWORK SPECIALCAMPAIGNS EVENTS PROJECTS
  5. 5. “S0CI L M3D!A EXP3RTS“ ?? ! GOOD! BETTER! BEST!
  6. 6. RESPECT ACCOUNTABILITY LEADERSHIPMUST!
  7. 7. ACTIVESOCIALMEDIAPROFILE
  8. 8. ENGAGEMENT OK!
  9. 9. HANDLE PRESSURE
  10. 10. THEY CAN DO MORE THAN 9999 9999 9999
  11. 11. ENTREPRENEURS SELL ONLINE
  12. 12. NO SA LE S! BOTTOMLINE..
  13. 13. GAIN EXPOSURE ONLINE SOCIAL BLOGS MEDIA
  14. 14. NEGATIVE PUBLICITY ONLINE +0 999 ??? HO ?? W O? WH ? WHO?? ASK FOR HELP
  15. 15. resolve problemsblogger relationssocial media campaignreliable resourceYOU!
  16. 16. BECOMING THE ONE.... DIGITAL PR COURSES DIGITAL PR FRIENDS ONLINE MENTORS RESOURCES
  17. 17. 6 1MODULE 1 3 Module 3: Make Money from Module 1# Blogging and Social Media 5 Contracts Identify 2 Blog Launch, Copywriting, and as a Service Provider Tap blogs and social media Pricing goals, in various ways for promotion, Social Media Promotions Build a blog advertising network audience awareness, and support Blog Writers for marketing and entrepreneurial writing Network 3 pursuits. 4 Blog Admin identity Content Launch Blog Network Editor Plan Site Build a blog Broker Understand the available Promote and social media 3 content writers network. Community blog Connect advertising platforms, costing, and analyze 4 Promotions Management BE CERTIFIED CERTIFIED a blog’s with Community e ectiveness. bloggers Commission Performance O er blog creation, Tra c 2 Advertising blog marketing, blog advertising placement, content development and, Services Pro Pro le blogs, bloggers, Interaction social media users lingbased on their 5 social media promotion reach and in uence. as a service to businesses. Site Monitor Review In uencers & Content Build-up 1 Execute Design Make money from Blogging 11 Performance and Social Media Advertising Generate income through blogging. Programs Results as a service provider. Campaign Programs Module 2: & Targets 5 2 Professional Blogging Social Media Marketing & Advertising as a Business 4 3
  18. 18. HELP BUSINESS BUILDBRAND PRESENCE ONLINE
  19. 19. REWARDS exible be likeable in uencer HELP network support money dealsNAME winnerbuild brands save lives opportunities recognition
  20. 20. BLOG AND SOCIAL MEDIAENTREPRENEUR PROGRAM Guide Tutorialmaterials videos
  21. 21. WHAT IF I CAN‘T ATTENDTHE WEBINAR LECTUREOR CONSULTATION SESSION? REC can be viewed online mentor assistant anytime online.
  22. 22. HELPTIME MAKE HELP CREATIVITY TAKE DIFFERENCE ENTREPRENEURS RISK
  23. 23. SIGN UP ATwww.digientrepreneur.com/module-2.html DIGITAL ILIPINO
  24. 24. INFLUENCED ORBE THE INFLUENCER ONLINE? YOU

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