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Blogging for Advocacy: FilipinaImages.com Case Study
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Blogging for Advocacy: FilipinaImages.com Case Study

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A presentation made by Noemi Lardizabal Dado of FilipinaImages.com (http://www.filipinaimages.com/) during iBlog4: The 4th Philippine Blogging Summit.

A presentation made by Noemi Lardizabal Dado of FilipinaImages.com (http://www.filipinaimages.com/) during iBlog4: The 4th Philippine Blogging Summit.

Published in Technology , News & Politics
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  • 1. FilipinaImages.com
    • Blogging for Advocacy
    Reshaping the Filipina Image Online
  • 2. aboutmyrecovery.com
  • 3. nancydrewandme.blogspot.com midlife crisis celdrantours.blogspot.com Tourism baklaako.com ourawesomeplanet.com Good News Philippines ode2old.blogspot.com Retirement awbholdings.com Justice tingog.com Malu Fernandez herestolife.wordpress.com Health yearningforjustice.blogsp ot. com Detainee seeking Justice Atheista.net atheism ad·vo·ca·cy   n.   The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support. mabutingbalita.net Good News teacherjulie.com Special Education fitzvillafuerte.com Financial Freedom gibbscadiz.blogspot.com Theater
  • 4. http://filipinaimages.com
  • 5. The Co-founders FilipinaImages.com is a collaborative effort of all the bloggers who believe that the The Filipina of the Future deserves a more empowered, diverse image online. Multiple, complex, and whole. The timeless Filipina campaign is brought about by the efforts of Dine Racoma, Lorna Lardizabal-Dietz and Noemi Lardizabal-Dado and Bloggers
  • 6. http://dine.racoma.com.ph
  • 7. Sexy Mom?
  • 8. FilipinaImages.com
    • FilipinaImages.com was created on August 8, 2007 to make the online campaign an ongoing endeavor. The renewed campaign actually started on June 27, 2007.
    • created this news portal and advocacy blog for a timeless Filipina Image Online Campaign
    • want to continue to showcase and honor the wonderful, diverse Filipina images even after we have achieved a balance of “Filipina” Search Engine Results (SERPs).
  • 9.
    • Marc Macalua
    • Jonas Diego
    • Vonjobi of The Filipino Librarian
    • Rhiz Sanchez
    • New Filipina in the 90’s
    • Fabulous Filipina
    • Filipina Soul
    • The Filipina Writing Project
    • Wikipilipinas.org
    • Bloggers
  • 10. filipina
  • 11. Google Search Engine Results
  • 12.  
  • 13. Google Images filipina
  • 14. What do we mean by “balance?” The word “Filipina” on the internet showcases websites that are top-heavy on her physical attributes, dating availability, or marriage suitability. What’s wrong with this picture? Nothing and everything.
  • 15. The Filipina of the Future deserves a more empowered, diverse image online. Multiple, complex, and whole.
  • 16. But it must be noted that search engines are not the enemy. These search engines, after all, only reflect the prevailing reality in cyberspace. The Filipina who is a mail-order bride, date seeker, or sex worker is not the enemy, either. They are every bit as worthy of being called Filipina s as othe r Filipinas . A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine . Beca use of the wa y that Google's algorithm works, a page will be r anked hig her if the sites that link to that page use consistent anchor text . A Google bomb is created if m any sites l ink to the page in this manner.
  • 17. How To Reshape The Filipina Image Online Step 1- Write a blog entry Moved to FilipinaImages.com
  • 18. How to Reshape the Filipina Image In 3 Easy Steps Step 2- Link to A Filipina Site such as FilipinaImages.com
  • 19. How to Reshape the Filipina Image In 3 Easy Steps Step 3- Brand it
  • 20. October 2007- Two Months After Launch < number 4
  • 21. October 2007 < number 1
  • 22. Philippines Google Search Engine Results for keyword “Filipina”- 4/21/08 < number 1 3/10 are non-dating sites
  • 23. MSN Search Engine Results as of April 19, 2008 < number 5
  • 24. Yahoo Search Engine Results - 4/20/08 number 29, page 3
  • 25. USA- Google Search Engine Results for keyword “Filipina” - 4/20/08 < number 1
  • 26. Google Search Engine Results- Germany 4/20/08 < number 4
  • 27. There is no such thing as this campaign would shape the Filipina Images. We are already known to be the “Gold Digger of the World” of this era. The FilipinaImages Campaign is another “squatters wall” another “urban beautification project” that seeks only to improve the image of the affluent Filipina..... Criticisms From Owners & a User of Filipina Dating Sites
  • 28. In any goal, whatever courses of action that do not contribute to its attainment should be excluded. In this case, the goal is to project a good image of the Filipinas. SO WHAT IN THE WORLD ARE THE LINKS AND THE ARTICLE OF ABOUT A FILIPINA WHO WAS THE SUBJECT OF NEGATIVE BLOGS OF A BRITISH GUY DOING IN THE SUPPOSED SEO CAMPAIGN TO RESHAPE FILIPINA IMAGE. The article is even entitled CONNED by A Filipina. Pakiesplika nga? PAra bang sa isang billboard na nagpopromote ng magandang kutis pagkatapos may malaking taghiyawat sa mukha ng model. (untog-untog ulo)
  • 29.
    • Search Optimization project to reshape the Filipina Image Online
    • want to create a balance of the “Filipina” keyword in search engine results’ pages.
    • We are not out to improve or change the perception of the Filipina Image.
    • We share our reflections about what the Filipina of the Future could be like, too.
    FilipinaImages.com
  • 30.
    • Our contributors and commentators continue to amaze us with their insights and wisdom.
    • FilipinaImages.com’s organic growth and evolution happen because of YOU.
    Thank You Bloggers
  • 31. FilipinaImages.com
  • 32. nancydrewandme.blogspot.com midlife crisis celdrantours.blogspot.com Tourism baklaako.com ourawesomeplanet.com Good News Philippines ode2old.blogspot.com Retirement awbholdings.com Justice tingog.com Malu Fernandez herestolife.wordpress.com Health yearningforjustice.blogsp ot. com Detainee seeking Justice Atheista.net atheism ad·vo·ca·cy   n.   The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support. mabutingbalita.net Good News teacherjulie.com Special Education fitzvillafuerte.com Financial Freedom gibbscadiz.blogspot.com Theater
  • 33. Thank You! Dine Racoma - http://dine.racoma.com.ph Lorna Lardizabal-Dietz - http://radiantview.com Noemi Lardizabal-Dado- http://aboutmyrecovery.com
  • 34. Nominate Today 2008 Philippine Blog Awards http://www.philippineblogawards.com.ph To recognize excellence and diversity in blogging