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Bloggers as Digital Influencers #iblog9
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Bloggers as Digital Influencers #iblog9

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Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk …

Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk given by Janette Toral last May 31, 2013 at iBlog: the 9th Philippine Blogging Summit.

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Transcript

  • 1. BLOGGERS ASDIGITALINFLUENCERSJanette Toral@digitalfilipino
  • 2. ReachRelevanceResonance
  • 3. Create good content – FOCUS!!!Twitter: @digitalfilipino
  • 4. PEOPLE FALL IN LOVE WITHTHE STORY.
  • 5. HONEST CONVERSATIONCREATES ADVOCATES.Advocates are better marketers."Dont focus on trying to fix your flaws. Embrace your flaws.Understand them. Respect their liabilities, yet realize thattheyre entwined with your most vivid qualities. Your flawsmake your most fascinating strengths possible." - SallyHogshead
  • 6. Be verified
  • 7. Be social media friendlyEngage online and offline.Use Klout to monitor your performance.
  • 8. CHOOSE YOUR BATTLES“Are you battle-tested?”ONLINE DEBATEREPUTATION ATTACKSSATIREANONYMOUS ATTACKS@digitalfilipino
  • 9. Build a movement – not a campaign.
  • 10. BE COMPETITIVE
  • 11. http://influencerbootcamp.digitalfilipino.comhttp://ecommercebootcamp.digitalfilipino.comhttp://digitalfilipino.com