Bloggers as Digital Influencers

2,985
-1

Published on

Janette Toral shared her stories and perspective on being a blogger and a digital influencer. She tackled challenges on how influence gets measure and becoming a commodity. She also touched on the importance of Cybercrime and Data Privacy Laws. This presentation was made at the Blog Weekend Bootcamp last September 21, 2012 in Malago Resort Davao.

Published in: Self Improvement, Technology
3 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
2,985
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
25
Comments
3
Likes
0
Embeds 0
No embeds

No notes for slide

Bloggers as Digital Influencers

  1. 1. Bloggers  as  Digital  Influencers   Jane3e  Toral   Twi3er:  @digitalfilipino   Blog  Weekend  Bootcamp   September  21,  2012  
  2. 2. h3p://www.digitalfilipino.com  
  3. 3. #  Build  communiJes   Brains  on  Fire   Book  reference:  
  4. 4. h3p://architerra.org  
  5. 5. h3p://digientrepreneur.com  
  6. 6. Social  Media  Influence  
  7. 7. Every One of These Marketing Tactics   News/Media/PR   SEO   Email   Blogs  +  Blogging   Research/White  Papers   Infographics   Comment  MarkeJng   Social  Networks   Online  Video   INBOUND  MARKETING!   R   Local  Portals   Forums   (AKA  all  the  “free”  traffic  sources)   Webinars  Social  Bookmarking   Word  of  Mouth   Direct/Referring  Links   PodcasJng   Type-­‐In  Traffic   Q+A  Sites   Helps Every Other One   Source:  SEOMoz.org  
  8. 8. Howtofascinate.com  
  9. 9. What  is  influence?  •  Influence  is  simply  the  ability  to  change  how   others  think  and  act.    •  Size  of  an  individual’s  social  graph  oden   indicates  credibility.  •  DefiniJve  characterisJc  of  an  online  influencer   is  their  ability  to  drive  others  to  take  acJon,   alter  behavior  or  change  opinion.    
  10. 10. h3p://bit.ly/KDk6e9  
  11. 11. More  issues  •  Cybercrime  •  Data  Privacy  vigilance  •  Review  policy  at:  h3p://digitalfilipino.com/ introducJon-­‐cybercrime-­‐prevenJon-­‐act-­‐ republic-­‐act-­‐10175/  
  12. 12. It  is  also  about  you…  (how  do  you  want  to  be   remembered?)  
  13. 13. Source:  Business  Model  GeneraJon  book  –  h3p://businessmodelgeneraJon.com  
  14. 14. HomeBasedElite.com  Project   Business  Model  Canvas   MarkeJng;   Learn  pracJcal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Gemng   skills  with  no   demand  online   CCAP,  reJrees,   exploring  new   projects;   locaJon   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organizaJons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuniJes.     communiJes,   wanJng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wanJng  to   management   outsource   MarkeJng   Training   Domain  name   SubscripJon  (40%);  per   Web  hosJng   skill  training  (30%);  Jobs   Webinar  plaqorm   (30%)   Website  
  15. 15. h3p://slideshare.net/jane3etoral  

×