Blog Marketing and Advertising as a Business

Blog Marke+ng & Adver+sing as a Business Jane5e Toral h5p://bit.ly/blogentrep h5p://digientrepreneur.com

h5p://www.digitalﬁlipino.com

h5p://www.e-‐commercephilippines.com

h5p://www.blog4reviews.com

h5p://www.searchproﬁleindex.com

h5p://www.adinteres+ng.com h5p://www.homebasedelite.com

h"p://bit.ly/blogentrep

Internet Search emerges as the top online ac+vity. Ac4vi4es showing signiﬁcant increase at 95% conﬁdence levels Base: Past month Internet users aged 10+ across Na4onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010

h5p://selnd.com/9nEOR3

h5p://bit.ly/9DLFnc

h5p://bit.ly/a23Zsh

Social influencers •  People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. –  Referent influencers –  Expert influencers –  Posi+onal influencers (peers) Source: Social Media Marke+ng for Dummies (Shiv Singh)

Tap bloggers •  Buzz –  Reviews –  Event par+cipa+on •  Feedback –  Focus groups •  Insight

Why blogs? •  First voice •  Passion rather than a profession •  Trust •  Ini+ators •  Community inﬂuence •  Pass-‐on eﬀect (word-‐of-‐mouth or viral) •  Self-‐policing

Brand Background Real Leaf green tea is the newest ready-‐to-‐drink (RTD) tea in the market launched mid-‐2009. Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine, with a delicious hint of fruit and honey. Real Leaf Green Tea won the blog category in DigitalFilipino Social Networking Awards 2010

1st place: Mommy Talks by Precious Bahin+ng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html

BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST MTV Emerge won the media vo+ng category in DigitalFilipino Social Networking Awards 2010

Join adver4sing network that pays per impression or click like Google AdSense

Blogbank.com.ph Nuﬀnang.com.ph

A successful Digital PR •  People will search for you. •  People will write about you. •  People will share you.

What is a blog post campaign? •  Get bloggers to write about you –  Press release •  Pros: fast dissemina+on •  Cons: copy-‐paste; no pick-‐up –  Meet blogger (group or one-‐on-‐one) •  Pros: geeng to know personally •  Cons: pick-‐up (messaging / value challenge), cost –  Paid post •  Pros: ﬂexible on budget; message-‐focused, support SEO eﬀorts •  Cons: search engine pick-‐up, reader pick-‐up

Designing a blog post campaign •  Objec+ve •  Keywords •  Type of write-‐up –  Word or Phrase desired –  url or link –  Buzz •  Photos –  Website review –  News release •  Video •  Messaging tone •  Amplify –  Posi+ve –  Twi5er –  Nega+ve –  Facebook –  Neutral –  Foursquare

Measuring eﬀec+veness •  Sales conversion –  Click tracking –  Coupons •  Visits •  Search engine ranking •  Recommenda+ons –  Like –  Retweet –  Bookmarks •  Conversa+on generated –  Comments

3 Market Needs Low-‐cost but eﬀec+ve website Rank in search engines Tap social media Very few service providers……

Module 2 starts on November 6, 2010 Reserve your slot at h"p://bit.ly/blogentrep h"p://digientrepreneur.com

We hope you can join the program h5p://bit.ly/blogentrep Thank you!

Blog Marketing and Advertising as a Business

by Janette Toral on Oct 22, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 149

Statistics

Blog Marketing and Advertising as a Business — Presentation Transcript