Blog and Social Media Marketing as a Business

Blog & Social Media Marke0ng as a Business Jane5e Toral h5p://digientrepreneur.com

h5p://www.blog4reviews.com

h5p://www.adinteres0ng.com h5p://www.homebasedelite.com

h5p://www.digientrepreneur.com

Internet Search emerges as the top online ac0vity. Ac#vi#es showing signiﬁcant increase at 95% conﬁdence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010

h5p://selnd.com/9nEOR3

h5p://bit.ly/9DLFnc

h5p://bit.ly/a23Zsh September 2010

April 2011

Social influencers •  People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. –  Referent influencers –  Expert influencers –  Posi0onal influencers (peers) Source: Social Media Marke0ng for Dummies (Shiv Singh)

Tap bloggers •  Buzz –  Reviews –  Event par0cipa0on •  Feedback –  Focus groups •  Insight

Why blogs? •  First voice •  Passion rather than a profession •  Trust •  Ini0ators •  Community inﬂuence •  Pass-‐on eﬀect (word-‐of-‐mouth or viral) •  Self-‐policing

Brand Background Real Leaf green tea is the newest ready-‐to-‐drink (RTD) tea in the market launched mid-‐2009. Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine, with a delicious hint of fruit and honey. Real Leaf Green Tea won the blog category in DigitalFilipino Social Networking Awards 2010

Key Learnings •  Incen0vized consumer engagement with the blogger community around a strong concept can drive rich RESPONSE and online brand presence. Big Idea Medium “What’s in it for me?” Real Leaf Paparazzi Key Blogs & iPod Nanos, cash & products Blog Networks = 150+ product-‐related photos 400+ blog posts 40+ related search results

1st place: Mommy Talks by Precious Bahin0ng h8p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html

Search Results for: “Real Leaf” Google Top 10 results Before: 1 video, 1 employee post Aher: 8 on the Top 10 search results

Key Metrics Dashboard KPI Target Achieved % of TargetBlog Posts 20 400+ +2,000%Search Engine Results 10 40+ +390%Search Engine Results 17 in Top 20(Images)

BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTISTMTV Emerge won the media vo0ng category in DigitalFilipino Social Networking Awards 2010

RESULTS>> over 1,000 entries in less than 2 week seed; 4,000% ROI >> Quantity: Over 84 posts in 3 days >> Quality: vs. CLIENT SPENDING a. all linked URL b. all had branding c. call to action to vote d. Twits made use of hash e. niched to music, youth, lifestyle f. 30% of blogs 1st & 2nd pages of Y! & Google

h5p://bit.ly/chitjuan Use social media to engage, generate results, proac0vely connect.

Join adver#sing network that pays per impression or click like Google AdSense

Blogbank.com.ph Nuﬀnang.com.ph

A successful Digital PR •  People will search for you. •  People will write about you. •  People will share you.

Measuring eﬀec0veness •  Sales conversion –  Click tracking –  Coupons •  Visits •  Search engine ranking •  Recommenda0ons –  Like –  Retweet –  Bookmarks •  Conversa0on generated –  Comments

Building Tribes •  Tell a story •  Lead a movement –  Who are you upsemng? –  Who are you leading? –  Challenge the status quo –  Establish a culture. •  Connect a tribe •  Everyone is important. –  Who are you connec0ng? –  Being a leader gives you –  Stage 1 to 5 charisma. •  Life sucks •  Make change •  My life sucks •  I’m great –  Commit •  We’re great •  Life is great

Book reference: Brains on Fire

•  Bring out the best in others. •  Get recognized. •  Outperform. •  Overcome lifes challenges. •  Enjoy beWer health. •  Be a top choice (win lifes popularity contests: job, rela#onship, friendship). The Likeability Factor by Tim Sanders

We hope you can join the program h5p://digientrepreneur.com Thank you!

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Blog and Social Media Marketing as a Business

by Janette Toral on May 12, 2011

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