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Becoming	  a	  Blog	  and	  Social	     Media	  Entrepreneur	           Jane5e	  Toral	   h5p://www.digientrepreneur.com	  
h5p://www.digitalfilipino.com	  
h5p://www.cyberfair.ph	  
h5p://www.e-­‐commercephilippines.com	  
h5p://digientrepreneur.com	  
E-­‐Commerce	  is	  Growing	  Source:	  h5p://bit.ly/pe7W5	               STARTUP	  FOCUS	  2012	  #dfclub	  
h5p:/mulPply.com/marketplace	  
3	  Market	  Needs	   Low-­‐cost	  but	  effecPve	  website	      Rank	  in	  search	  engines	           Tap	  social	  me...
h5p://www.makeliterature.com/blog/press-­‐release	  
Blog	  Content	  •    Solve	  a	  problem	                 •    Breaking	  news	  •    Data	                              ...
Legal	  challenges	  •    General	  •    Copyright	  •    DefamaPon	  •    Trademark	  •    Privacy	  
The	  Social	  Object,	  in	  a	  nutshell,	  is	   the	  reason	  two	  people	  are	  talking	  to	  each	  other,	  as	...
h5p://bit.ly/bradgeiser	  ProacPvely	  care	  about	  people.	  
What	  Pinoys	  found	  most	  as	  effecPve	          medium	  for	  adverPsement?	  •    Television	  –	  37%	  •    Inte...
TV	                          PRINT	               POS	                  CRM	       digital	                     digital	  ...
h5p://bit.ly/jaysonbiadog	  Passion	  to	  compete	  and	  win!	  
A	  successful	  Digital	  PR	  •  People	  will	  search	  for	  you.	  •  People	  will	  write	  about	  you.	  •  Peop...
Social	  Media	  can…	        •     Increase	  sales	        •     IntegraPon	  ma5ers	        •     Impacts	  spend	  and...
Book	  reference:	  Brains	  on	  Fire	  
Are	  you	  engaging?	  Source:	  h5p://bit.ly/qRqc4t	  
Social	  Media	  Best	  PracPces	  •  Post	  interesPng	  stuff	  (less	  brand	  but	  more	     interesPng	  informaPon)	...
What	  is	  a	  blog	  post	  campaign?	  •  Get	  bloggers	  to	  write	  about	  you	      –  Press	  release	          ...
Measuring	  effecPveness	  •  Sales	  conversion	      –  Click	  tracking	      –  Coupons	  	  •  Visits	  •  Search	  en...
Bloggers	  &	  Social	  Media	  Users	  as	              Social	  influencers	  •  People	  who	  have	  influence	  on	  th...
Blog	  Entrepreneurs	  •    Content	  development	  &	  site	  building	  •    Traffic	  &	  conversion	  •    Amplify,	  en...
h5p://selnd.com/qIxJOM	  
h5p://bit.ly/jamflores	  Educate	  the	  market,	  show	  potenPal.	  
TV	                PRINT	             POS	                CRM	   digital	             digital	          digital	          ...
Lessons	  learned	  •  Not	  a	  one	  Pme	  effort	      –  Web	  presence	  and	  compePPon	  tracking	  (monthly	       ...
h5p://digitalfilipinocom.ning.com	  h5p://digitalfilipino.podomaPc.com	  
h5p://slideshare.net/jane5etoral	  
We	  hope	  you	  can	  join	  the	  program	  h5p://www.digientrepreneur.com	                 Thank	  you!	  
h5p://store.ovi.com/content/116986	  See	  you	  online	  h5p://facebook.com/jane5etoral	  h5p://slideshare.net/jane5etora...
Becoming a Blogger Entrepreneur
Becoming a Blogger Entrepreneur
Becoming a Blogger Entrepreneur
Becoming a Blogger Entrepreneur
Becoming a Blogger Entrepreneur
Becoming a Blogger Entrepreneur
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Becoming a Blogger Entrepreneur

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Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.

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Transcript of "Becoming a Blogger Entrepreneur"

  1. 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  2. 2. h5p://www.digitalfilipino.com  
  3. 3. h5p://www.cyberfair.ph  
  4. 4. h5p://www.e-­‐commercephilippines.com  
  5. 5. h5p://digientrepreneur.com  
  6. 6. E-­‐Commerce  is  Growing  Source:  h5p://bit.ly/pe7W5   STARTUP  FOCUS  2012  #dfclub  
  7. 7. h5p:/mulPply.com/marketplace  
  8. 8. 3  Market  Needs   Low-­‐cost  but  effecPve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  9. 9. h5p://www.makeliterature.com/blog/press-­‐release  
  10. 10. Blog  Content  •  Solve  a  problem   •  Breaking  news  •  Data   •  3rd  party  commentary  •  Take  a  stand   •  Unexpected  connecPon  •  Big  list  (top  20)   •  Keyword  •  Infograph   •  Reader  survey   Source:  h5p://bit.ly/ppqNk5  
  11. 11. Legal  challenges  •  General  •  Copyright  •  DefamaPon  •  Trademark  •  Privacy  
  12. 12. The  Social  Object,  in  a  nutshell,  is   the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking   to  somebody  else.    -­‐  Hugh  Macleod   Source:   h5p://gapingvoid.com/so/  
  13. 13. h5p://bit.ly/bradgeiser  ProacPvely  care  about  people.  
  14. 14. What  Pinoys  found  most  as  effecPve   medium  for  adverPsement?  •  Television  –  37%  •  Internet  –  25%  •  Radio  –  6%  •  Newspapers  –  5%  •  Magazines  –  4%   Source:  Synovate  Media  Atlas   h5p://bit.ly/nQUx1t  
  15. 15. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  16. 16. h5p://bit.ly/jaysonbiadog  Passion  to  compete  and  win!  
  17. 17. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  18. 18. Social  Media  can…   •  Increase  sales   •  IntegraPon  ma5ers   •  Impacts  spend  and  consumpPon   •  Change  brand  percepPon   •  Brand  exposure  is  low  Source:  Ogilvy  &  Mather  /  ChatThreads  
  19. 19. Book  reference:  Brains  on  Fire  
  20. 20. Are  you  engaging?  Source:  h5p://bit.ly/qRqc4t  
  21. 21. Social  Media  Best  PracPces  •  Post  interesPng  stuff  (less  brand  but  more   interesPng  informaPon)  •  Post  consistently.  •  Post  omen.  •  Get  the  community  involved  •  Have  a  theme.     Source:  h5p://socialfresh.com/brands-­‐on-­‐instagram/  
  22. 22. What  is  a  blog  post  campaign?  •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaPon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  geong  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  23. 23. Measuring  effecPveness  •  Sales  conversion   –  Click  tracking   –  Coupons    •  Visits  •  Search  engine  ranking  •  RecommendaPons   –  Like   –  Retweet   –  Bookmarks    •  ConversaPon  generated   –  Comments  
  24. 24. Bloggers  &  Social  Media  Users  as   Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiPonal  influencers  (peers)   Source:  Social  Media  MarkePng  for  Dummies   (Shiv  Singh)  
  25. 25. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaPve  &  compePPve  
  26. 26. h5p://selnd.com/qIxJOM  
  27. 27. h5p://bit.ly/jamflores  Educate  the  market,  show  potenPal.  
  28. 28. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  29. 29. Lessons  learned  •  Not  a  one  Pme  effort   –  Web  presence  and  compePPon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned  •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  30. 30. h5p://digitalfilipinocom.ning.com  h5p://digitalfilipino.podomaPc.com  
  31. 31. h5p://slideshare.net/jane5etoral  
  32. 32. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  33. 33. h5p://store.ovi.com/content/116986  See  you  online  h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral   h5p://twi5er.com/digitalfilipino  
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