Becoming a Blogger Entrepreneur

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Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation …

Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.

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  • 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  • 2. h5p://www.digitalfilipino.com  
  • 3. h5p://www.cyberfair.ph  
  • 4. h5p://www.e-­‐commercephilippines.com  
  • 5. h5p://digientrepreneur.com  
  • 6. E-­‐Commerce  is  Growing  Source:  h5p://bit.ly/pe7W5   STARTUP  FOCUS  2012  #dfclub  
  • 7. h5p:/mulPply.com/marketplace  
  • 8. 3  Market  Needs   Low-­‐cost  but  effecPve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  • 9. h5p://www.makeliterature.com/blog/press-­‐release  
  • 10. Blog  Content  •  Solve  a  problem   •  Breaking  news  •  Data   •  3rd  party  commentary  •  Take  a  stand   •  Unexpected  connecPon  •  Big  list  (top  20)   •  Keyword  •  Infograph   •  Reader  survey   Source:  h5p://bit.ly/ppqNk5  
  • 11. Legal  challenges  •  General  •  Copyright  •  DefamaPon  •  Trademark  •  Privacy  
  • 12. The  Social  Object,  in  a  nutshell,  is   the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking   to  somebody  else.    -­‐  Hugh  Macleod   Source:   h5p://gapingvoid.com/so/  
  • 13. h5p://bit.ly/bradgeiser  ProacPvely  care  about  people.  
  • 14. What  Pinoys  found  most  as  effecPve   medium  for  adverPsement?  •  Television  –  37%  •  Internet  –  25%  •  Radio  –  6%  •  Newspapers  –  5%  •  Magazines  –  4%   Source:  Synovate  Media  Atlas   h5p://bit.ly/nQUx1t  
  • 15. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  • 16. h5p://bit.ly/jaysonbiadog  Passion  to  compete  and  win!  
  • 17. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  • 18. Social  Media  can…   •  Increase  sales   •  IntegraPon  ma5ers   •  Impacts  spend  and  consumpPon   •  Change  brand  percepPon   •  Brand  exposure  is  low  Source:  Ogilvy  &  Mather  /  ChatThreads  
  • 19. Book  reference:  Brains  on  Fire  
  • 20. Are  you  engaging?  Source:  h5p://bit.ly/qRqc4t  
  • 21. Social  Media  Best  PracPces  •  Post  interesPng  stuff  (less  brand  but  more   interesPng  informaPon)  •  Post  consistently.  •  Post  omen.  •  Get  the  community  involved  •  Have  a  theme.     Source:  h5p://socialfresh.com/brands-­‐on-­‐instagram/  
  • 22. What  is  a  blog  post  campaign?  •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaPon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  geong  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  • 23. Measuring  effecPveness  •  Sales  conversion   –  Click  tracking   –  Coupons    •  Visits  •  Search  engine  ranking  •  RecommendaPons   –  Like   –  Retweet   –  Bookmarks    •  ConversaPon  generated   –  Comments  
  • 24. Bloggers  &  Social  Media  Users  as   Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiPonal  influencers  (peers)   Source:  Social  Media  MarkePng  for  Dummies   (Shiv  Singh)  
  • 25. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaPve  &  compePPve  
  • 26. h5p://selnd.com/qIxJOM  
  • 27. h5p://bit.ly/jamflores  Educate  the  market,  show  potenPal.  
  • 28. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  • 29. Lessons  learned  •  Not  a  one  Pme  effort   –  Web  presence  and  compePPon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned  •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  • 30. h5p://digitalfilipinocom.ning.com  h5p://digitalfilipino.podomaPc.com  
  • 31. h5p://slideshare.net/jane5etoral  
  • 32. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  • 33. h5p://store.ovi.com/content/116986  See  you  online  h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral   h5p://twi5er.com/digitalfilipino