Becoming	
  a	
  Blog	
  Entrepreneur	
  

             Jane2e	
  Toral	
  
        h2p://bit.ly/blogentrep	
  
h2p://www.digitalfilipino.com	
  
h2p://www.e-­‐commercephilippines.com	
  
h2p://www.blog4reviews.com	
  
h2p://www.searchprofileindex.com	
  
h2p://www.adinteresBng.com	
  




h2p://www.homebasedelite.com	
  
3	
  Market	
  Needs	
  

 Low-­‐cost	
  but	
  effecBve	
  website	
  
    Rank	
  in	
  search	
  engines	
  
         Ta...
Starts	
  on	
  October	
  16,	
  2010	
  


h1p://bit.ly/blogentrep	
  
h2p://www.google.com/insights/search	
  




SITE	
  LAUNCH	
  STEP	
  #1	
  RESEARCH	
  
Find	
  out	
  compeBBon	
  through	
  
          search	
  engine.	
  
 Search	
  engine	
  is	
  a	
  reputaBon	
  engin...
SITE	
  launch	
  Step	
  #2	
  Structure	
  /	
  
                      OpBmize	
  
•  About	
  the	
  site	
            ...
h2p://www.halalcerBfiedfood.com	
  launched	
  August	
  10.	
  
Where?	
  
•  FREE	
                  •  Paid	
  
    –  Twi2er	
                –  Blogs	
  
    –  Facebook	
           ...
Tap	
  bloggers	
  &	
  linkera_	
  to	
  
promote	
  what	
  you	
  do.	
  
SITE	
  Launch	
  STEP	
  	
  #4	
  MEASURE	
  
Listed	
  -­‐	
  	
  
Search	
  results	
  




    Monitor	
  your	
  ranking.	
  (results	
  as	
  of	
  August	
  11)	
...
#5	
  Calibrate!	
  
•    Control	
  search	
  engine	
  results	
  
•    What	
  people	
  say	
  about	
  you	
  
•    L...
TV	
                          PRINT	
               POS	
                  CRM	
  


     digital	
                     di...
h1p://bit.ly/blogentrep	
  
A	
  successful	
  Digital	
  PR	
  
•  People	
  will	
  search	
  for	
  you.	
  
•  People	
  will	
  write	
  about	
 ...
What	
  is	
  a	
  blog	
  post	
  campaign?	
  
•  Get	
  bloggers	
  to	
  write	
  about	
  you	
  
    –  Press	
  rel...
Designing	
  a	
  blog	
  post	
  campaign	
  
•  ObjecBve	
                     •  Keywords	
  
•  Type	
  of	
  write-­‐...
Measuring	
  effecBveness	
  
•  Sales	
  conversion	
  
    –  Click	
  tracking	
  
    –  Coupons	
  	
  
•  Visits	
  
...
h1p://bit.ly/blogentrep	
  
Bloggers	
  &	
  Social	
  Media	
  Users	
  as	
  
            Social	
  influencers	
  
•  People	
  who	
  have	
  influe...
Blog	
  Entrepreneurs	
  
•    Content	
  development	
  &	
  site	
  building	
  
•    Traffic	
  &	
  conversion	
  
•    ...
TV	
                PRINT	
             POS	
                CRM	
  

 digital	
             digital	
          digital	
 ...
Lessons	
  learned	
  
•  Not	
  a	
  one	
  Bme	
  effort	
  
    –  Web	
  presence	
  and	
  compeBBon	
  tracking	
  (m...
Starts	
  on	
  October	
  16,	
  2010	
  

Reserve	
  your	
  slot	
  at	
  
h1p://bit.ly/blogentrep	
  
We	
  hope	
  you	
  can	
  join	
  the	
  program	
  
       h2p://bit.ly/blogentrep	
  


               Thank	
  you!	
...
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
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Becoming a Blog Entrepreneur

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Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.

Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship.

This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep

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Becoming a Blog Entrepreneur

  1. 1. Becoming  a  Blog  Entrepreneur   Jane2e  Toral   h2p://bit.ly/blogentrep  
  2. 2. h2p://www.digitalfilipino.com  
  3. 3. h2p://www.e-­‐commercephilippines.com  
  4. 4. h2p://www.blog4reviews.com  
  5. 5. h2p://www.searchprofileindex.com  
  6. 6. h2p://www.adinteresBng.com   h2p://www.homebasedelite.com  
  7. 7. 3  Market  Needs   Low-­‐cost  but  effecBve  website   Rank  in  search  engines   Tap  social  media   Very  few  service  providers……  
  8. 8. Starts  on  October  16,  2010   h1p://bit.ly/blogentrep  
  9. 9. h2p://www.google.com/insights/search   SITE  LAUNCH  STEP  #1  RESEARCH  
  10. 10. Find  out  compeBBon  through   search  engine.   Search  engine  is  a  reputaBon  engine.  
  11. 11. SITE  launch  Step  #2  Structure  /   OpBmize   •  About  the  site   •  Sidebar   •  Company  index   –  Facebook  page   •  Categories   –  Twi2er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripBon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  12. 12. h2p://www.halalcerBfiedfood.com  launched  August  10.  
  13. 13. Where?   •  FREE   •  Paid   –  Twi2er   –  Blogs   –  Facebook   –  Google  Adsense   –  Blog   SITE  Launch  STEP  #3  CAMPAIGN  
  14. 14. Tap  bloggers  &  linkera_  to   promote  what  you  do.  
  15. 15. SITE  Launch  STEP    #4  MEASURE  
  16. 16. Listed  -­‐     Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  17. 17. #5  Calibrate!   •  Control  search  engine  results   •  What  people  say  about  you   •  Learn  how  to  read  trends   •  Know  what  your  compeBBon  is  up  to   There  is  no  excuse  why  you  don’t  know.  
  18. 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  19. 19. h1p://bit.ly/blogentrep  
  20. 20. A  successful  Digital  PR   •  People  will  search  for  you.   •  People  will  write  about  you.   •  People  will  share  you.  
  21. 21. What  is  a  blog  post  campaign?   •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaBon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  ge_ng  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  22. 22. Designing  a  blog  post  campaign   •  ObjecBve   •  Keywords   •  Type  of  write-­‐up   –  Word  or  Phrase   desired   –  url  or  link   –  Buzz   •  Photos   –  Website  review   –  News  release   •  Video   •  Messaging  tone   •  Amplify   –  PosiBve   –  Twi2er   –  NegaBve   –  Facebook   –  Neutral   –  Foursquare  
  23. 23. Measuring  effecBveness   •  Sales  conversion   –  Click  tracking   –  Coupons     •  Visits   •  Search  engine  ranking   •  RecommendaBons   –  Like   –  Retweet   –  Bookmarks     •  ConversaBon  generated   –  Comments  
  24. 24. h1p://bit.ly/blogentrep  
  25. 25. Bloggers  &  Social  Media  Users  as   Social  influencers   •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiBonal  influencers  (peers)   Source:  Social  Media  MarkeBng  for  Dummies   (Shiv  Singh)  
  26. 26. Blog  Entrepreneurs   •  Content  development  &  site  building   •  Traffic  &  conversion   •  Amplify,  engage,  &  create  movements   •  CreaBve  &  compeBBve  
  27. 27. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  28. 28. Lessons  learned   •  Not  a  one  Bme  effort   –  Web  presence  and  compeBBon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned   •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  29. 29. Starts  on  October  16,  2010   Reserve  your  slot  at   h1p://bit.ly/blogentrep  
  30. 30. We  hope  you  can  join  the  program   h2p://bit.ly/blogentrep   Thank  you!  

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