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Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
Becoming a Blog Entrepreneur
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Becoming a Blog Entrepreneur

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Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog …

Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.

Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship.

This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep

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  • 1. Becoming  a  Blog  Entrepreneur   Jane2e  Toral   h2p://bit.ly/blogentrep  
  • 2. h2p://www.digitalfilipino.com  
  • 3. h2p://www.e-­‐commercephilippines.com  
  • 4. h2p://www.blog4reviews.com  
  • 5. h2p://www.searchprofileindex.com  
  • 6. h2p://www.adinteresBng.com   h2p://www.homebasedelite.com  
  • 7. 3  Market  Needs   Low-­‐cost  but  effecBve  website   Rank  in  search  engines   Tap  social  media   Very  few  service  providers……  
  • 8. Starts  on  October  16,  2010   h1p://bit.ly/blogentrep  
  • 9. h2p://www.google.com/insights/search   SITE  LAUNCH  STEP  #1  RESEARCH  
  • 10. Find  out  compeBBon  through   search  engine.   Search  engine  is  a  reputaBon  engine.  
  • 11. SITE  launch  Step  #2  Structure  /   OpBmize   •  About  the  site   •  Sidebar   •  Company  index   –  Facebook  page   •  Categories   –  Twi2er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripBon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  • 12. h2p://www.halalcerBfiedfood.com  launched  August  10.  
  • 13. Where?   •  FREE   •  Paid   –  Twi2er   –  Blogs   –  Facebook   –  Google  Adsense   –  Blog   SITE  Launch  STEP  #3  CAMPAIGN  
  • 14. Tap  bloggers  &  linkera_  to   promote  what  you  do.  
  • 15. SITE  Launch  STEP    #4  MEASURE  
  • 16. Listed  -­‐     Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  • 17. #5  Calibrate!   •  Control  search  engine  results   •  What  people  say  about  you   •  Learn  how  to  read  trends   •  Know  what  your  compeBBon  is  up  to   There  is  no  excuse  why  you  don’t  know.  
  • 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  • 19. h1p://bit.ly/blogentrep  
  • 20. A  successful  Digital  PR   •  People  will  search  for  you.   •  People  will  write  about  you.   •  People  will  share  you.  
  • 21. What  is  a  blog  post  campaign?   •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaBon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  ge_ng  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  • 22. Designing  a  blog  post  campaign   •  ObjecBve   •  Keywords   •  Type  of  write-­‐up   –  Word  or  Phrase   desired   –  url  or  link   –  Buzz   •  Photos   –  Website  review   –  News  release   •  Video   •  Messaging  tone   •  Amplify   –  PosiBve   –  Twi2er   –  NegaBve   –  Facebook   –  Neutral   –  Foursquare  
  • 23. Measuring  effecBveness   •  Sales  conversion   –  Click  tracking   –  Coupons     •  Visits   •  Search  engine  ranking   •  RecommendaBons   –  Like   –  Retweet   –  Bookmarks     •  ConversaBon  generated   –  Comments  
  • 24. h1p://bit.ly/blogentrep  
  • 25. Bloggers  &  Social  Media  Users  as   Social  influencers   •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiBonal  influencers  (peers)   Source:  Social  Media  MarkeBng  for  Dummies   (Shiv  Singh)  
  • 26. Blog  Entrepreneurs   •  Content  development  &  site  building   •  Traffic  &  conversion   •  Amplify,  engage,  &  create  movements   •  CreaBve  &  compeBBve  
  • 27. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  • 28. Lessons  learned   •  Not  a  one  Bme  effort   –  Web  presence  and  compeBBon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned   •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  • 29. Starts  on  October  16,  2010   Reserve  your  slot  at   h1p://bit.ly/blogentrep  
  • 30. We  hope  you  can  join  the  program   h2p://bit.ly/blogentrep   Thank  you!  

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