Becoming a Blog and Social Media Entrepreneur

Becoming a Blog and Social Media Entrepreneur Jane5e Toral h5p://www.digientrepreneur.com

h5p://www.digitalﬁlipino.com

Started with DigitalFilipino back in 1999. Blogging plaCorms were not fully developed then.

Got involved with blogging community with iBlog 1 onwards. h5p://www.iblogph.org

Despite this stability, overall engagement is on the rise. Social networking now dominates… Select Monthly Online Ac/vi/es (%) 2009 2010 2011 VisiJng Social Networking sites 51* 53 82 Search 58 76 80 Instant messaging 63 68 69 Internet Portal 54 73 67 VisiJng public chat rooms 54 67 65 Email 63 65 64 Played games online 53 45 54 Listen to songs in music websites -‐ -‐ 45 Downloaded or uploaded music files online 25 37 37 Shared/posted something online that you created 15 24 36 AcJviJes showing significant increase at 95% confidence levels between 2009 and 2011 * Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across NaJonal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011

Internet usage highest amongst upscale under 30s… Past Month Reach (%) Total Age Gender SEC Base: Past Month Internet Users aged 10+ across all socio-‐economic classes in NaJonal Urban Philippines Source: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1

E-‐Commerce is Growing Source: h5p://bit.ly/pe7W5 STARTUP FOCUS 2012 #dfclub

We need new business models. A5uned to economic situaJon and needs of rising generaJon.

h5p://digientrepreneur.com

3 Market Needs Low-‐cost but eﬀecJve website Rank in search engines Tap social media Very few service providers……

The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. -‐ Hugh Macleod Source: h5p://gapingvoid.com/so/

A successful Digital PR •  People will search for you. •  People will write about you. •  People will share you.

Social Media can… •  Increase sales •  IntegraJon ma5ers •  Impacts spend and consumpJon •  Change brand percepJon •  Brand exposure is low Source: Ogilvy & Mather / ChatThreads

The 10% (fans) that inﬂuences the 90% (mass market) •  Teenage Pirates •  Cashless Innovators •  DisrupJve Diva •  Discover the social currency in a product Source: h5p://mobileyouth.org

Can I make money by creaJng an online community?

Blog Entrepreneurs •  Content development & site building •  Traﬃc & conversion •  Amplify, engage, & create movements •  CreaJve & compeJJve

Beneﬁts

It is all about karma.. Create opportuniJes that will beneﬁt other bloggers.

TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful

Will you embark on this adventure or not?

We hope you can join the program h5p://www.digientrepreneur.com Thank you!

h5p://slideshare.net/jane5etoral

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Becoming a Blog and Social Media Entrepreneur

by Janette Toral

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