Becoming a Blog and Social Media Entrepreneur

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Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.

Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.

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  • 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  • 2. h5p://www.digitalfilipino.com  
  • 3. Started  with  DigitalFilipino  back  in  1999.  Blogging  plaCorms  were  not  fully  developed  then.  
  • 4. Got  involved  with  blogging  community  with  iBlog  1  onwards.   h5p://www.iblogph.org  
  • 5. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   VisiJng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   VisiJng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   AcJviJes  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  NaJonal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  • 6. Internet  usage  highest  amongst  upscale  under  30s…  Past  Month  Reach  (%)   Total   Age   Gender   SEC   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  NaJonal  Urban  Philippines   Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  
  • 7. E-­‐Commerce  is  Growing  Source:  h5p://bit.ly/pe7W5   STARTUP  FOCUS  2012  #dfclub  
  • 8. We  need  new  business  models.   A5uned  to  economic  situaJon  and   needs  of  rising  generaJon.  
  • 9. h5p://digientrepreneur.com  
  • 10. 3  Market  Needs   Low-­‐cost  but  effecJve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  • 11. The  Social  Object,  in  a  nutshell,  is   the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking   to  somebody  else.    -­‐  Hugh  Macleod   Source:   h5p://gapingvoid.com/so/  
  • 12. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  • 13. Social  Media  can…   •  Increase  sales   •  IntegraJon  ma5ers   •  Impacts  spend  and  consumpJon   •  Change  brand  percepJon   •  Brand  exposure  is  low  Source:  Ogilvy  &  Mather  /  ChatThreads  
  • 14. The  10%  (fans)  that  influences  the  90%   (mass  market)  •  Teenage  Pirates  •  Cashless  Innovators  •  DisrupJve  Diva  •  Discover  the  social  currency  in  a  product   Source:  h5p://mobileyouth.org  
  • 15. Can  I  make  money  by  creaJng  an   online  community?  
  • 16. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaJve  &  compeJJve  
  • 17. Benefits  
  • 18. It  is  all  about  karma..   Create  opportuniJes  that  will  benefit   other  bloggers.  
  • 19. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  • 20. Will  you  embark  on  this   adventure  or  not?  
  • 21. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  • 22. h5p://slideshare.net/jane5etoral