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Becoming	  a	  Blog	  and	  Social	     Media	  Entrepreneur	           Jane5e	  Toral	   h5p://www.digientrepreneur.com	  
h5p://www.digitalfilipino.com	  
Started	  with	  DigitalFilipino	  back	  in	  1999.	  Blogging	  plaCorms	  were	  not	  fully	  developed	  then.	  
Got	  involved	  with	  blogging	  community	  with	  iBlog	  1	  onwards.	                                            h5p...
Despite	  this	  stability,	  overall	  engagement	  is	  on	  the	  rise.	  Social	  networking	  now	  dominates…	      ...
Internet	  usage	  highest	  amongst	  upscale	  under	  30s…	  Past	  Month	  Reach	  (%)	                               ...
E-­‐Commerce	  is	  Growing	  Source:	  h5p://bit.ly/pe7W5	               STARTUP	  FOCUS	  2012	  #dfclub	  
We	  need	  new	  business	  models.	      A5uned	  to	  economic	  situaJon	  and	         needs	  of	  rising	  generaJo...
h5p://digientrepreneur.com	  
3	  Market	  Needs	   Low-­‐cost	  but	  effecJve	  website	      Rank	  in	  search	  engines	           Tap	  social	  me...
The	  Social	  Object,	  in	  a	  nutshell,	  is	   the	  reason	  two	  people	  are	  talking	  to	  each	  other,	  as	...
A	  successful	  Digital	  PR	  •  People	  will	  search	  for	  you.	  •  People	  will	  write	  about	  you.	  •  Peop...
Social	  Media	  can…	        •     Increase	  sales	        •     IntegraJon	  ma5ers	        •     Impacts	  spend	  and...
The	  10%	  (fans)	  that	  influences	  the	  90%	                   (mass	  market)	  •  Teenage	  Pirates	  •  Cashless	...
Can	  I	  make	  money	  by	  creaJng	  an	               online	  community?	  
Blog	  Entrepreneurs	  •    Content	  development	  &	  site	  building	  •    Traffic	  &	  conversion	  •    Amplify,	  en...
Benefits	  
It	  is	  all	  about	  karma..	                           Create	  opportuniJes	  that	  will	  benefit	                  ...
TV	                PRINT	             POS	                CRM	   digital	             digital	          digital	          ...
Will	  you	  embark	  on	  this	    adventure	  or	  not?	  
We	  hope	  you	  can	  join	  the	  program	  h5p://www.digientrepreneur.com	                 Thank	  you!	  
h5p://slideshare.net/jane5etoral	  
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
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Becoming a Blog and Social Media Entrepreneur

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Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.

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Transcript of "Becoming a Blog and Social Media Entrepreneur"

  1. 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  2. 2. h5p://www.digitalfilipino.com  
  3. 3. Started  with  DigitalFilipino  back  in  1999.  Blogging  plaCorms  were  not  fully  developed  then.  
  4. 4. Got  involved  with  blogging  community  with  iBlog  1  onwards.   h5p://www.iblogph.org  
  5. 5. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   VisiJng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   VisiJng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   AcJviJes  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  NaJonal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  6. 6. Internet  usage  highest  amongst  upscale  under  30s…  Past  Month  Reach  (%)   Total   Age   Gender   SEC   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  NaJonal  Urban  Philippines   Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  
  7. 7. E-­‐Commerce  is  Growing  Source:  h5p://bit.ly/pe7W5   STARTUP  FOCUS  2012  #dfclub  
  8. 8. We  need  new  business  models.   A5uned  to  economic  situaJon  and   needs  of  rising  generaJon.  
  9. 9. h5p://digientrepreneur.com  
  10. 10. 3  Market  Needs   Low-­‐cost  but  effecJve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  11. 11. The  Social  Object,  in  a  nutshell,  is   the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking   to  somebody  else.    -­‐  Hugh  Macleod   Source:   h5p://gapingvoid.com/so/  
  12. 12. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  13. 13. Social  Media  can…   •  Increase  sales   •  IntegraJon  ma5ers   •  Impacts  spend  and  consumpJon   •  Change  brand  percepJon   •  Brand  exposure  is  low  Source:  Ogilvy  &  Mather  /  ChatThreads  
  14. 14. The  10%  (fans)  that  influences  the  90%   (mass  market)  •  Teenage  Pirates  •  Cashless  Innovators  •  DisrupJve  Diva  •  Discover  the  social  currency  in  a  product   Source:  h5p://mobileyouth.org  
  15. 15. Can  I  make  money  by  creaJng  an   online  community?  
  16. 16. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaJve  &  compeJJve  
  17. 17. Benefits  
  18. 18. It  is  all  about  karma..   Create  opportuniJes  that  will  benefit   other  bloggers.  
  19. 19. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  20. 20. Will  you  embark  on  this   adventure  or  not?  
  21. 21. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  22. 22. h5p://slideshare.net/jane5etoral  
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