Becoming a Blog and Social Media Entrepreneur

Becoming a Blog and Social Media Entrepreneur Jane5e Toral h5p://www.digientrepreneur.com

h5p://www.digitalﬁlipino.com

h5p://www.e-‐commercephilippines.com

h5p://www.blog4reviews.com

Content ConFnuous Research Community Cost-‐eﬀecFve Capacity building Commitment Photo credit: PinayAds.com

h5p://www.searchproﬁleindex.com

h5p://www.adinteresFng.com h5p://www.homebasedelite.com

3 Market Needs Low-‐cost but eﬀecFve website Rank in search engines Tap social media Very few service providers……

h5p://www.google.com/insights/search SITE LAUNCH STEP #1 RESEARCH

Find out compeFFon through search engine. Search engine is a reputaFon engine.

SITE launch Step #2 Structure / OpFmize •  About the site •  Sidebar •  Company index –  Facebook page •  Categories –  Twi5er –  Cat1 –  Slideshare •  Photo –  Archives •  DescripFon –  Ads •  Company info –  About author •  Keyword: category, –  News company name

h5p://www.halalcerFﬁedfood.com launched August 10.

Where? •  FREE •  Paid –  Twi5er –  Blogs –  Facebook –  Google Adsense –  Blog SITE Launch STEP #3 CAMPAIGN

Tap bloggers & linkera^ to promote what you do.

SITE Launch STEP #4 MEASURE

Listed -‐ Search results Monitor your ranking. (results as of August 11)

#5 Calibrate! •  Control search engine results •  What people say about you •  Learn how to read trends •  Know what your compeFFon is up to There is no excuse why you don’t know.

TV PRINT POS CRM digital digital digital digital social social social social All channels will be social We don’t believe in hypes.. (we trust friends more)

h5p://bit.ly/jaysonbiadog Passion to compete and win!

A successful Digital PR •  People will search for you. •  People will write about you. •  People will share you.

Book reference: Brains on Fire

What is a blog post campaign? •  Get bloggers to write about you –  Press release •  Pros: fast disseminaFon •  Cons: copy-‐paste; no pick-‐up –  Meet blogger (group or one-‐on-‐one) •  Pros: ge^ng to know personally •  Cons: pick-‐up (messaging / value challenge), cost –  Paid post •  Pros: ﬂexible on budget; message-‐focused, support SEO eﬀorts •  Cons: search engine pick-‐up, reader pick-‐up

Designing a blog post campaign •  ObjecFve •  Keywords •  Type of write-‐up –  Word or Phrase desired –  url or link –  Buzz •  Photos –  Website review –  News release •  Video •  Messaging tone •  Amplify –  PosiFve –  Twi5er –  NegaFve –  Facebook –  Neutral –  Foursquare

Measuring eﬀecFveness •  Sales conversion –  Click tracking –  Coupons •  Visits •  Search engine ranking •  RecommendaFons –  Like –  Retweet –  Bookmarks •  ConversaFon generated –  Comments

Bloggers & Social Media Users as Social influencers •  People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. –  Referent influencers –  Expert influencers –  PosiFonal influencers (peers) Source: Social Media MarkeFng for Dummies (Shiv Singh)

Blog Entrepreneurs •  Content development & site building •  Traﬃc & conversion •  Amplify, engage, & create movements •  CreaFve & compeFFve

TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful

Lessons learned •  Not a one Fme eﬀort –  Web presence and compeFFon tracking (monthly if possible) –  Constantly look into new resources –  real – not canned •  Experiment (TEFCAS by Tony Buzan – refer to slide 19)

h5p://digitalﬁlipinocom.ning.com h5p://digitalﬁlipino.podomaFc.com

h5p://slideshare.net/jane5etoral

We hope you can join the program h5p://www.digientrepreneur.com Thank you!

h5p://store.ovi.com/content/116986 See you online h5p://facebook.com/jane5etoral h5p://slideshare.net/jane5etoral h5p://twi5er.com/digitalﬁlipino

http://www.digitalfilipino.com	289
http://www.bloggingfromhome.com	135
http://www.twylah.com	10
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Becoming a Blog and Social Media Entrepreneur

by Janette Toral on Apr 14, 2011

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Becoming a Blog and Social Media Entrepreneur — Presentation Transcript