Becoming a Blog and Social Media Entrepreneur

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Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.

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Becoming a Blog and Social Media Entrepreneur

  1. 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  2. 2. h5p://www.digitalfilipino.com  
  3. 3. h5p://www.e-­‐commercephilippines.com  
  4. 4. h5p://www.blog4reviews.com  
  5. 5. Content   ConFnuous  Research   Community   Cost-­‐effecFve  Capacity  building   Commitment   Photo  credit:  PinayAds.com  
  6. 6. h5p://www.searchprofileindex.com  
  7. 7. h5p://www.adinteresFng.com  h5p://www.homebasedelite.com  
  8. 8. 3  Market  Needs   Low-­‐cost  but  effecFve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  9. 9. h5p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH  
  10. 10. Find  out  compeFFon  through   search  engine.   Search  engine  is  a  reputaFon  engine.  
  11. 11. SITE  launch  Step  #2  Structure  /   OpFmize  •  About  the  site   •  Sidebar  •  Company  index   –  Facebook  page  •  Categories   –  Twi5er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripFon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  12. 12. h5p://www.halalcerFfiedfood.com  launched  August  10.  
  13. 13. Where?  •  FREE   •  Paid   –  Twi5er   –  Blogs   –  Facebook   –  Google  Adsense   –  Blog   SITE  Launch  STEP  #3  CAMPAIGN  
  14. 14. Tap  bloggers  &  linkera^  to  promote  what  you  do.  
  15. 15. SITE  Launch  STEP    #4  MEASURE  
  16. 16. Listed  -­‐    Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  17. 17. #5  Calibrate!  •  Control  search  engine  results  •  What  people  say  about  you  •  Learn  how  to  read  trends  •  Know  what  your  compeFFon  is  up  to  There  is  no  excuse  why  you  don’t  know.  
  18. 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  19. 19. h5p://bit.ly/jaysonbiadog  Passion  to  compete  and  win!  
  20. 20. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  21. 21. Book  reference:  Brains  on  Fire  
  22. 22. What  is  a  blog  post  campaign?  •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaFon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  ge^ng  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  23. 23. Designing  a  blog  post  campaign  •  ObjecFve   •  Keywords  •  Type  of  write-­‐up   –  Word  or  Phrase   desired   –  url  or  link   –  Buzz   •  Photos   –  Website  review   –  News  release   •  Video  •  Messaging  tone   •  Amplify   –  PosiFve   –  Twi5er   –  NegaFve   –  Facebook   –  Neutral   –  Foursquare  
  24. 24. Measuring  effecFveness  •  Sales  conversion   –  Click  tracking   –  Coupons    •  Visits  •  Search  engine  ranking  •  RecommendaFons   –  Like   –  Retweet   –  Bookmarks    •  ConversaFon  generated   –  Comments  
  25. 25. Bloggers  &  Social  Media  Users  as   Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiFonal  influencers  (peers)   Source:  Social  Media  MarkeFng  for  Dummies   (Shiv  Singh)  
  26. 26. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaFve  &  compeFFve  
  27. 27. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  28. 28. Lessons  learned  •  Not  a  one  Fme  effort   –  Web  presence  and  compeFFon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned  •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  29. 29. h5p://digitalfilipinocom.ning.com  h5p://digitalfilipino.podomaFc.com  
  30. 30. h5p://slideshare.net/jane5etoral  
  31. 31. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  32. 32. h5p://store.ovi.com/content/116986  See  you  online  h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral   h5p://twi5er.com/digitalfilipino  

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