Becoming a Blog and Social Media Entrepreneur

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Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the …

Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.

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  • 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  • 2. h5p://www.digitalfilipino.com  
  • 3. h5p://www.e-­‐commercephilippines.com  
  • 4. h5p://www.blog4reviews.com  
  • 5. Content   ConFnuous  Research   Community   Cost-­‐effecFve  Capacity  building   Commitment   Photo  credit:  PinayAds.com  
  • 6. h5p://www.searchprofileindex.com  
  • 7. h5p://www.adinteresFng.com  h5p://www.homebasedelite.com  
  • 8. 3  Market  Needs   Low-­‐cost  but  effecFve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  • 9. h5p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH  
  • 10. Find  out  compeFFon  through   search  engine.   Search  engine  is  a  reputaFon  engine.  
  • 11. SITE  launch  Step  #2  Structure  /   OpFmize  •  About  the  site   •  Sidebar  •  Company  index   –  Facebook  page  •  Categories   –  Twi5er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripFon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  • 12. h5p://www.halalcerFfiedfood.com  launched  August  10.  
  • 13. Where?  •  FREE   •  Paid   –  Twi5er   –  Blogs   –  Facebook   –  Google  Adsense   –  Blog   SITE  Launch  STEP  #3  CAMPAIGN  
  • 14. Tap  bloggers  &  linkera^  to  promote  what  you  do.  
  • 15. SITE  Launch  STEP    #4  MEASURE  
  • 16. Listed  -­‐    Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  • 17. #5  Calibrate!  •  Control  search  engine  results  •  What  people  say  about  you  •  Learn  how  to  read  trends  •  Know  what  your  compeFFon  is  up  to  There  is  no  excuse  why  you  don’t  know.  
  • 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  • 19. h5p://bit.ly/jaysonbiadog  Passion  to  compete  and  win!  
  • 20. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  • 21. Book  reference:  Brains  on  Fire  
  • 22. What  is  a  blog  post  campaign?  •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaFon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  ge^ng  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  • 23. Designing  a  blog  post  campaign  •  ObjecFve   •  Keywords  •  Type  of  write-­‐up   –  Word  or  Phrase   desired   –  url  or  link   –  Buzz   •  Photos   –  Website  review   –  News  release   •  Video  •  Messaging  tone   •  Amplify   –  PosiFve   –  Twi5er   –  NegaFve   –  Facebook   –  Neutral   –  Foursquare  
  • 24. Measuring  effecFveness  •  Sales  conversion   –  Click  tracking   –  Coupons    •  Visits  •  Search  engine  ranking  •  RecommendaFons   –  Like   –  Retweet   –  Bookmarks    •  ConversaFon  generated   –  Comments  
  • 25. Bloggers  &  Social  Media  Users  as   Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiFonal  influencers  (peers)   Source:  Social  Media  MarkeFng  for  Dummies   (Shiv  Singh)  
  • 26. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaFve  &  compeFFve  
  • 27. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  • 28. Lessons  learned  •  Not  a  one  Fme  effort   –  Web  presence  and  compeFFon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned  •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  • 29. h5p://digitalfilipinocom.ning.com  h5p://digitalfilipino.podomaFc.com  
  • 30. h5p://slideshare.net/jane5etoral  
  • 31. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  • 32. h5p://store.ovi.com/content/116986  See  you  online  h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral   h5p://twi5er.com/digitalfilipino