Becoming	  a	  Blog	  and	  Social	     Media	  Entrepreneur	           Jane5e	  Toral	   h5p://www.digientrepreneur.com	  
h5p://www.digitalfilipino.com	  
h5p://www.e-­‐commercephilippines.com	  
h5p://www.blog4reviews.com	  
Content	                                                              ConFnuous	  Research	                               ...
h5p://www.searchprofileindex.com	  
h5p://www.adinteresFng.com	  h5p://www.homebasedelite.com	  
3	  Market	  Needs	   Low-­‐cost	  but	  effecFve	  website	      Rank	  in	  search	  engines	           Tap	  social	  me...
h5p://www.google.com/insights/search	  SITE	  LAUNCH	  STEP	  #1	  RESEARCH	  
Find	  out	  compeFFon	  through	            search	  engine.	   Search	  engine	  is	  a	  reputaFon	  engine.	  
SITE	  launch	  Step	  #2	  Structure	  /	                        OpFmize	  •  About	  the	  site	                 •  Side...
h5p://www.halalcerFfiedfood.com	  launched	  August	  10.	  
Where?	  •  FREE	                  •  Paid	      –  Twi5er	                –  Blogs	      –  Facebook	              –  Goo...
Tap	  bloggers	  &	  linkera^	  to	  promote	  what	  you	  do.	  
SITE	  Launch	  STEP	  	  #4	  MEASURE	  
Listed	  -­‐	  	  Search	  results	      Monitor	  your	  ranking.	  (results	  as	  of	  August	  11)	  
#5	  Calibrate!	  •    Control	  search	  engine	  results	  •    What	  people	  say	  about	  you	  •    Learn	  how	  t...
TV	                          PRINT	               POS	                  CRM	       digital	                     digital	  ...
h5p://bit.ly/jaysonbiadog	  Passion	  to	  compete	  and	  win!	  
A	  successful	  Digital	  PR	  •  People	  will	  search	  for	  you.	  •  People	  will	  write	  about	  you.	  •  Peop...
Book	  reference:	  Brains	  on	  Fire	  
What	  is	  a	  blog	  post	  campaign?	  •  Get	  bloggers	  to	  write	  about	  you	      –  Press	  release	          ...
Designing	  a	  blog	  post	  campaign	  •  ObjecFve	                     •  Keywords	  •  Type	  of	  write-­‐up	        ...
Measuring	  effecFveness	  •  Sales	  conversion	      –  Click	  tracking	      –  Coupons	  	  •  Visits	  •  Search	  en...
Bloggers	  &	  Social	  Media	  Users	  as	              Social	  influencers	  •  People	  who	  have	  influence	  on	  th...
Blog	  Entrepreneurs	  •    Content	  development	  &	  site	  building	  •    Traffic	  &	  conversion	  •    Amplify,	  en...
TV	                PRINT	             POS	                CRM	   digital	             digital	          digital	          ...
Lessons	  learned	  •  Not	  a	  one	  Fme	  effort	      –  Web	  presence	  and	  compeFFon	  tracking	  (monthly	       ...
h5p://digitalfilipinocom.ning.com	  h5p://digitalfilipino.podomaFc.com	  
h5p://slideshare.net/jane5etoral	  
We	  hope	  you	  can	  join	  the	  program	  h5p://www.digientrepreneur.com	                 Thank	  you!	  
h5p://store.ovi.com/content/116986	  See	  you	  online	  h5p://facebook.com/jane5etoral	  h5p://slideshare.net/jane5etora...
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
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Becoming a Blog and Social Media Entrepreneur

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Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.

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Becoming a Blog and Social Media Entrepreneur

  1. 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  2. 2. h5p://www.digitalfilipino.com  
  3. 3. h5p://www.e-­‐commercephilippines.com  
  4. 4. h5p://www.blog4reviews.com  
  5. 5. Content   ConFnuous  Research   Community   Cost-­‐effecFve  Capacity  building   Commitment   Photo  credit:  PinayAds.com  
  6. 6. h5p://www.searchprofileindex.com  
  7. 7. h5p://www.adinteresFng.com  h5p://www.homebasedelite.com  
  8. 8. 3  Market  Needs   Low-­‐cost  but  effecFve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  9. 9. h5p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH  
  10. 10. Find  out  compeFFon  through   search  engine.   Search  engine  is  a  reputaFon  engine.  
  11. 11. SITE  launch  Step  #2  Structure  /   OpFmize  •  About  the  site   •  Sidebar  •  Company  index   –  Facebook  page  •  Categories   –  Twi5er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripFon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  12. 12. h5p://www.halalcerFfiedfood.com  launched  August  10.  
  13. 13. Where?  •  FREE   •  Paid   –  Twi5er   –  Blogs   –  Facebook   –  Google  Adsense   –  Blog   SITE  Launch  STEP  #3  CAMPAIGN  
  14. 14. Tap  bloggers  &  linkera^  to  promote  what  you  do.  
  15. 15. SITE  Launch  STEP    #4  MEASURE  
  16. 16. Listed  -­‐    Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  17. 17. #5  Calibrate!  •  Control  search  engine  results  •  What  people  say  about  you  •  Learn  how  to  read  trends  •  Know  what  your  compeFFon  is  up  to  There  is  no  excuse  why  you  don’t  know.  
  18. 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  19. 19. h5p://bit.ly/jaysonbiadog  Passion  to  compete  and  win!  
  20. 20. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  21. 21. Book  reference:  Brains  on  Fire  
  22. 22. What  is  a  blog  post  campaign?  •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaFon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  ge^ng  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  23. 23. Designing  a  blog  post  campaign  •  ObjecFve   •  Keywords  •  Type  of  write-­‐up   –  Word  or  Phrase   desired   –  url  or  link   –  Buzz   •  Photos   –  Website  review   –  News  release   •  Video  •  Messaging  tone   •  Amplify   –  PosiFve   –  Twi5er   –  NegaFve   –  Facebook   –  Neutral   –  Foursquare  
  24. 24. Measuring  effecFveness  •  Sales  conversion   –  Click  tracking   –  Coupons    •  Visits  •  Search  engine  ranking  •  RecommendaFons   –  Like   –  Retweet   –  Bookmarks    •  ConversaFon  generated   –  Comments  
  25. 25. Bloggers  &  Social  Media  Users  as   Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiFonal  influencers  (peers)   Source:  Social  Media  MarkeFng  for  Dummies   (Shiv  Singh)  
  26. 26. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaFve  &  compeFFve  
  27. 27. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  28. 28. Lessons  learned  •  Not  a  one  Fme  effort   –  Web  presence  and  compeFFon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned  •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  29. 29. h5p://digitalfilipinocom.ning.com  h5p://digitalfilipino.podomaFc.com  
  30. 30. h5p://slideshare.net/jane5etoral  
  31. 31. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  32. 32. h5p://store.ovi.com/content/116986  See  you  online  h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral   h5p://twi5er.com/digitalfilipino  
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