• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Become an E-Commerce Entrepreneur
 

Become an E-Commerce Entrepreneur

on

  • 1,083 views

Janette Toral shared her e-commerce insight, perspective, and programs at various events lately such as the Next Wave Cities ICT Roadshow (Baguio, Cagayan De Oro, Palawan, Naga, Laoag, Tacloban), ...

Janette Toral shared her e-commerce insight, perspective, and programs at various events lately such as the Next Wave Cities ICT Roadshow (Baguio, Cagayan De Oro, Palawan, Naga, Laoag, Tacloban), Drupal Developers Day, 39th Philippine Business Conference and Expo.

Statistics

Views

Total Views
1,083
Views on SlideShare
1,081
Embed Views
2

Actions

Likes
1
Downloads
8
Comments
0

1 Embed 2

https://twitter.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Become an E-Commerce Entrepreneur Become an E-Commerce Entrepreneur Presentation Transcript

    • Enabling  SMEs  to  do     E-­‐Commerce     Jane6e  Toral   h6p://digitalfilipino.com  
    • MARKET  IS  GETTING  YOUNGER.   AVERAGE  AGE  OF  FILIPINO  IS  22.   -­‐  Secretary  Cesar  Purisima   Twitter: @digitalfilipino #nwcph 22nd National Retail Conference & Expo August 7 and 8, 2013 http://www.nrceph.com
    • Source: Maria Java, EffectiveMeasure.com
    • Source: Maria Java, EffectiveMeasure.com
    • Philippines  E-­‐Commerce  Index   A  Joint  Project  of   WITH  THE  SUPPORT  OF  
    • METHODOLOGY   Simplicity   Regularity   Relevance   Repeatability   SUPPLY  SIDE   Reliability   Cost-­‐efficiency   Scalability   Source:  SOFSM/PMI   Retail/Wholesale  
    • Extent  of  Online  Engagement   -­‐  Manufacturing  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaKons   P56.9B per month * WORK IN PROGRESS - as of August 2013 P74.2B per month
    • Extent  of  Online  Engagement   -­‐  Retail/Wholesale  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaKons   P10.0B per month * WORK IN PROGRESS as of August 2013 P12.5B per month
    • Extent  of  Online  Engagement   -­‐  Services  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaKons   P19.8B per month * WORK IN PROGRESS as of August 2013 P97.8B per month
    • B2B  Online  Engagement:     Ecommerce  Index,  Summary   21%  of  GDP  
    • Join  the  panel:     Voice  of  Digital  Future   For  be6er  e-­‐commerce  and  digital   markeKng  metrics  in  the  Philippines.   @digitalfilipino  
    • Learn  more   h6p://digitalfilipino.com/e-­‐commerce-­‐index-­‐philippines/   Contact  Jane6e  Toral   Twi6er:  @digitalfilipino   Mobile:  +63-­‐920-­‐9508696  
    • Ge]ng  into  E-­‐Commerce  
    • #1 LEARN! Join free or with fee learning activities. http://digitalfilipino.com/ecom
    • http://digitalfilipino.com/influence Empower people with knowledge.
    • Porter Gale FUNNEL TEST Passion Sweet Spot #2 What is your passion? Passion Passion TONE Purpose
    • Porter Gale FUNNEL TEST E-Commerce Sweet Spot Education People Change Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life. – Janette Toral
    • Embracing  change   #3 Building a Business Model
    • Started     October  3,  2013   P2, 500 valid for one year. Anyone can join anytime. (open calendar)
    • Digital  MarkeKng  for  Real  Estate   Teaching  online   “Samurais”   and  offline.     Site  update   DigitalFilipino   Club  Members   ConsultaKon   AdverKsing     Research   Schools     Government     Event  planners   E-­‐Learning     plaborm   CommuniKes       Veteran  player   PRC  -­‐  later   TelecommunicaKon  cost.   Site  upgrades.   AdverKsing  budget   Webinar  plaborm   Content  development   Business  Model  Canvas   Learn  online  for   one  year     Can  be  taken   anywhere,   anyKme  online.     Research-­‐based   ConsultaKon   and  learning     Start-­‐Up  100   Project   One-­‐on-­‐one.     Self-­‐service.     Group.   Social  network.   E-­‐mail.   Online  Boot   Camp   Mobile.   F2F  Training   Real  Estate   Service     Professionals   who  would  like   to  learn  digital   markeKng  to   boost  business.   Protégé  membership   Face  to  Face  Training  fees   Start-­‐Up  100  investment   ECOM  /  DIM  Summit  
    • #4 understand your audience Digital Marketing for Real Estate Industry Program Janette Toral Real Estate Service Professional What really counts: Get continuing Major preoccupation: leads-sales-referrers online. Sustaining revenue / income. Growing family. Worries: Not making a sale. Making ends meet. Aspiration: Quality lifestyle. Industry recognition. Friends say: “You should market online.” Environment: Many RESP marketing online. Friends: Uses social media to market online. Boss say: “Go where the market is. Hit your quota.” Market offers: Various digital marketing and e-commerce training (generic in format) Influencers say: “Don’t hard sell or spam online.” Behavior towards others: Observant. May follow lead of others. Fears: Not competitive with peers. Obstacle: Managing time and resource. Appearance: Attitude in public: Eager & open for Competitive. Upbeat. partnerships Enthusiastic. online. Frustration: Not getting results. Wants / Needs: Quality leads. Obstacle: Top of mind. Prioritizing and managing tasks. Measure success Sales conversion. Authority status.
    • Twitter: @digitalfilipino #5 Create a website
    • Craft your vision. Make it a reality. #6 Have an end goal
    • #7  Make  it  scale   •  Demonstrate  how  growth  will  be  achieve.   •  Document  and  show  proof.  
    • http://www.freshnetworks.com/files/freshnetworks/FreshNetworks%20-%20Social %20Media%20Influencers%20Report.pdf
    • http://www.freshnetworks.com/files/freshnetworks/FreshNetworks%20-%20Social %20Media%20Influencers%20Report.pdf
    • #8  Create  a  Revenue  Model   •  LifeKme  value  of  customer   –  Face-­‐to-­‐face  training   –  Protégé  membership   –  Influencer  Referrals  /  Affiliate   –  Club  Membership   –  CerKfied  Programs   –  Sponsorship   –  ConsulKng   –  Project  CollaboraKon   –  Start-­‐Up  100  
    • #9  Focus  /  PrioriKze   •  Phase  1   –  Site  build-­‐up   –  Free  Content  build-­‐up   –  Free  Boot  Camp  Invite   –  Face-­‐to-­‐Face  Boot  Camp   –  Start-­‐Up  100  ProspecKng   •  Phase  2   –  Site  improvement   –  Free  Boot  Camp  Invite   –  Paid  content  build-­‐up   –  Online  subscripKon   –  Face-­‐to-­‐Face  Boot  Camp   –  Start-­‐Up  100  ProspecKng   –  Start-­‐Up  100  Investment  
    • http://digitalfilipino.com/ecom
    • http://digitalfilipino.com/ecom
    • http://digitalfilipino.com/influence Empower people with knowledge.
    • Face-­‐to-­‐face  Boot  Camps  
    • Membership   •  Students  can  access   Digital  Influencer  Boot   Camp  for  free.   #ecombootcamp •  Protégé  members  can   join  exclusive  webinars.  
    • Protégé Webinars
    • Focus  /  PrioriKze   •  Phase  3   –  –  –  –  –  –  –  –  –  –  –  Site  improvement   Free  Boot  Camp  Invite   Paid  content  build-­‐up   PRO  subscripKon  campaign   CerKfied  Program  Build-­‐Up   Technical  Program  Build-­‐Up   Club  membership  campaign   Face-­‐to-­‐Face  Boot  Camp   Start-­‐Up  100  ProspecKng   Start-­‐Up  100  Investment   Start-­‐Up  100  Monitoring   •  Phase  4   –  Start-­‐Up  100  ProspecKng   –  Start-­‐Up  100  Investment   –  Start-­‐Up  100  Monitoring  
    • From plan creation to getting It done.
    • #10  Share  your   learning   journey.  Keep   innovaKng.   h"p://cer)fied.digitalfilipino.com  
    • Let’s  connect!   @digitalfilipino   facebook.com/digitalfilipino