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Be Fascinating: Optimizing Use of Social Media

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Presentation given by Janette Toral at the Cebu ICT & BPO Conference 2013 last June 5, 2013 (Radisson Blu Cebu).

Presentation given by Janette Toral at the Cebu ICT & BPO Conference 2013 last June 5, 2013 (Radisson Blu Cebu).

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    Be Fascinating: Optimizing Use of Social Media Be Fascinating: Optimizing Use of Social Media Presentation Transcript

    • Appeal  to  the  emotion  and  desires.  
    • @digitalfilipino  Build  an  “identity”  people  want  to  be  associated  with.  
    • Make  people  want  “more”.  
    • Spark  “urgency”  –  need  to  act.  
    • Give  people  an  opportunity  to  shine  and  show  their  “creatively  unique”  side.  
    • Decide  what  you  want  to  be  known  for  and  become  a  powerful  force.  “With  great  power  comes  great  responsibility.”  -­‐  Uncle  Ben  (Spider  Man)  
    • #iblog9                                                                                                                                                                                    Be  consistent.  Be  familiar.    Create  “shared  stories”  with  your  “heroes”    (audience  who  will  also  become  mentors  to  others).  
    • Lessons  learned  from  the  book  “Fascinate”  by  Sally  Hogshead.  Twitter:  @digitalfilipino