Customer communities: some companies have been nurturing them for years through support forums; some companies are just discovering how to cultivate community through social media. A few companies are beginning to explore how to tap the knowledge and power of customer communities to enhance their information offerings. Meanwhile, open source software projects have been generating products, documentation, and real-world value based on community efforts for a few decades. This session will explore some of the lessons about community and community-generated content that have emerged from open source projects, and how they can apply to more traditional companies and products. We’ll look at:
* Reasons to invite community-generated content
* What to expect from community-generated content (and what not to)
* Ways to encourage more productive and meaningful contributions
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