Help you drive traffic Increase awareness Connect with your audience Display your expertise
Spend your 140 characters wisely! Understand the needs and problems of your audience. Focus on the interests of your followers. Write from the perspective of the reader.
Ask questions in your tweets for more interaction Use numbers. For example, 5 Ways to Improve Your Tweeting! Include calls to action like “click here” or “register now” or “download this”.
It’s a mistake to only posts links to your products. Instead provide: › Information › Entertainment › Insight Most of your tweets should provide value and only a small percentage should be about your business.
Scatter relevant tidbits about yourself into your tweets. Connect with others and show interest in them. Twitter is social media so don’t leave out the socializing: › Retweet others › Respond to questions › Be conversational
Tease slightly in your tweets by not giving all the information. Remember your goal is often to get a click on a link so make that necessary for the complete story. Motivate your readers to want more from you.
Use technology that helps you know when your tweets are responded to or retweeted. Staying engaged will strengthen your relationships and your results.
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