Our Training Courses

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SMC's 2009/2010 Training Courses

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Our Training Courses

  1. 1. Introduction to Media Skills & Media Relations Duration: Half-day (approx 4 hours) This workshop will help you to generate positive media coverage by first No. of participants: improving your understanding of the media and how it works. As former Between 2 and 10 national journalists we do this by breaking down some basic media Who should attend: myths and unveiling some tricks of the trade used by the media to get People with responsibility for media their story. liaison and media interviews on a semi-regular basis Participants are encouraged to share their ideas, ask questions and take part in interactive media exercises. We also provide practical advice on how to deliver credible newsworthy stories, develop effective key messages, the importance of knowing your target news cycle and style- flexing your information to suit different audiences. We outline the dos and don’ts of backgrounding journalists, conducting basic media interviews and using effective techniques to reduce the risk of something going wrong which can often lead to negative media coverage. Advanced Media Skills & Media Relations Duration: Full day (approx 8 hours) This workshop incorporates much of the information and practical tips No. of participants: included in the Introduction to Media Skills & Media Relations workshop, Between 2 and 4 but also provides strategies for achieving best media performance Who should attend: even when faced with tough journalists and challenging or controversial Senior managers and situations. spokespeople who conduct media interviews on potentially The day includes up to four simulated print, radio and television interviews challenging issues which seek to reflect the conditions and issues your spokespeople may have to face in real life. Many participants find these interviews challenging and hard work given they are recorded on camera and then played back to encourage feedback and constructive comment from the entire group. We find, however, that this helps workshop participants more clearly understand their strengths and weakness. It also enables them to witness their own improvements as they progress and utilise their newly learnt skills. Effective Crisis & Issues Management Duration: Full day (approx 8 hours) This workshop provides participants with a strategy for identifying No. of participants: upcoming issues which could be critical or controversial to your Between 2 and 10 organisation. It then explores how these issues can be managed or Who should attend: mitigated. Senior managers and spokespeople who need to Participants learn the importance of establishing consistent procedures engage stakeholders and to ensure everyone is working towards an agreed communications manage vital information during outcome. They also learn about the different ways information is received controversial or crisis events by stakeholders and the options available to share vital key messages so they are heard, understood and acted upon. The day features stakeholder management exercises which include role playing and the preparation of various written materials.
  2. 2. Perfecting Your Presentation & Information Duration: Sharing Skills Full day (approx 8 hours) No. of participants: This workshop provides participants with strategies for engaging an Between 2 and 6 audience and holding their interest. This includes appropriate body Who should attend: language, the delivery of effective key messages and the use of People who regularly share supporting visual materials. information and present to internal and/or external audiences It also provides participants with a valuable insight into how different people receive and process information. From there we explore the ways to positively influence an audience’s attitudes and actions. Participants undertake presentation exercises to test the effectiveness of their key message development and information sharing skills. Effective Stakeholder Engagement* Duration: Full day (approx 8 hours) This workshop provides participants with a strategic plan for identifying No. of participants: key stakeholders, confirming their current attitudes and assessing any Between 2 and 6 misconception or barriers to change that they may have. Who should attend: People who regularly engage with We then explore how these barriers can be broken down using a range of internal and external various approaches to engage and manage different stakeholders, stakeholders in the short, medium remembering that ‘one size does not fit all’. and long-term The workshop also looks at the benefits of a coordinated approach, the value of consistent messaging and the actions needed to build ongoing confidence, trust and support among your stakeholders. The day features interactive stakeholder engagement exercises which include role playing, the preparation of various written materials, and on-camera presentations where appropriate. * an additional Advanced workshop is also available
  3. 3. Essentials for Community Liaison* Duration: Full day (approx 8 hours) This workshop provides participants with an end-to-end view of No. of participants: community liaison to illustrate the value of getting it right and the risks of Between 2 and 6 getting it wrong. Who should attend: People who interact with the It looks at the common misconceptions of community liaison versus community during a major project community consultation and the need for a consistent and integrated or roll out of new policies, programs approach. It also explores the value of starting community liaison or services activities as early as possible. Participants learn the importance of using establishing credible key messages and written materials as well as the value of a transparent information sharing process, all of which can influence the ultimate success of a project as well as the ongoing market position and reputation of your organisation. The workshop also looks at how different people respond to and process information and what behavioural change techniques are available to positively influence their actions or attitudes in the short, medium and long-term. Participants undertake interactive exercises including role playing, the preparation of written materials, and on-camera presentations where appropriate. * an additional Advanced workshop is also available Introduction to Behavioural Change* Duration: Full day (approx 8 hours) This workshop introduces participants to the proven methodologies of No. of participants: stakeholder profiling and core belief research. It then provides insights Between 2 and 4 into how these methodologies can be used to better understand what Who should attend: makes different types of people ‘tick’ and how to share information with People who wish to change them in the right way to achieve the right outcomes. the attitudes and behaviours of stakeholders over the medium and Participants get the chance to identify their own ‘personality profile’ long-term and gain insights into the different behaviours they display when they are in a logical and calm mindset versus an emotional and anxious one. This provides them with first-hand experience about how information will be received by different types of people in different circumstances. The day includes simulated stakeholder management exercises which include role playing, the preparation of various written materials and on-camera presentations where appropriate. * an additional Advanced workshop is also available www.saundersmcdermott.com.au

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