Ethics in Social Media Portland Communicators Conference May 6, 2009

What gives me the right?

Marqui “pay bloggers” program First to Pay Bloggers for their Posts… BUT: Completely transparent - required flags We published EVERYTHING Known for doing it right… Boy, that was the wild, wild west!

First to Pay Bloggers for their Posts… BUT:

Completely transparent - required flags

We published EVERYTHING

Known for doing it right…

Boy, that was the wild, wild west!

Results? Oh, yes… More than 200 pieces of press

More than 200 pieces of press

“ Ethics is what you do when no one is looking.” George Bernard Shaw

Today, no one is ever not looking…

Three Rules to Remember Rule #1: Use common sense Rule #2: When in doubt, don’t Rule #3: If all else fails, refer to rule #1

Rule #1: Use common sense

Rule #2: When in doubt, don’t

Rule #3: If all else fails, refer to rule #1

Doris Lee’s Common Sense Rule:

Becomes Managing Your Online Reputation…

Case in Point: Dumb and Dumber

Patrick Doyle’s Response: in Medium, an Apology, Reflects Disgust

Lesson #1: Prepare Your Employees Your employee handbook needs updating: Covers social media Covers IM - anything written to a screen can be used in discovery Explicit responsibilities as Brand Ambassadors, during and after business hours

Your employee handbook needs updating:

Covers social media

Covers IM - anything written to a screen can be used in discovery

Explicit responsibilities as Brand Ambassadors, during and after business hours

Honesty: it’s Simple Honesty of Relationship : You say who you're speaking for Honesty of Opinion: You say what you believe Honesty of Identity: You never obscure your identity

Honesty of Relationship You say who you're speaking for …

Honesty of Relationship You say who you're speaking for …

Honesty of Opinion You say what you believe…

Honesty of Identity You never obscure your identity…

Lesson #2: The social web is self-cleansing Bloggers and social media participants govern themselves - witness this week’s Facebook kerfuffle Announced new privacy policy on 2/15 Lasted two days Completely trashed in the blogosphere

Bloggers and social media participants govern themselves - witness this week’s Facebook kerfuffle

Announced new privacy policy on 2/15

Lasted two days

Completely trashed in the blogosphere

So… Make Friends Before You Need Them

So… Make Friends Before You Need Them Doc, …. I am writing this to you as the guy who can forward it to everybody that matters. I am writing this from a new computer, using an email address that will be deleted at the end of this. I am no longer me. My main machine despite my best efforts has been hacked, my accounts compromised including my email. and has been disconnected from the internet…

Lesson #3: Memes come and go quickly

So… Step away from the keyboard

Lesson #4: Your word is your brand Now, more than ever, your word is all you have Your blog/social presence is your living room – your town You decide what’s appropriate

Now, more than ever, your word is all you have

Your blog/social presence is your living room – your town

You decide what’s appropriate

What your lawyers will say RULES OF eDISCOVERY eMail, blog posts and even IM get reviewed in the case of any court discussion Blogs must be monitored regularly Every eight hours KNOW THE RISKS

RULES OF eDISCOVERY

eMail, blog posts and even IM get reviewed in the case of any court discussion

Blogs must be monitored regularly

Every eight hours

What your lawyers will say Harassment issues Confidential information Privacy issues Disparagement issues THE MAJOR RISKS ARE AS FOLLOWS…

Harassment issues

Confidential information

Privacy issues

Disparagement issues

Questions? A debate? Janet Johnson [email_address] Blog: www. janetleejohnson .com Twitter: @janetleejohnson 503.807.8964