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Mobile Privacy: A User's Perspective (Consumer Survey Results Presented by TRUSTe & Harris Interactive)
Presenters: Janet Jaiswal & Charlene Richey
Date of survey: Feb 2011
A successful mobile strategy relies on fulfilling user expectations. TRUSTe uncovers consumer mobile concerns and expectations through a National survey with Harris Interactive and finds surprising results.
Experts predict that within the next 3 years mobile devices will overtake traditional computers as the preferred platform for web browsing.
Consumers are becoming increasingly savvy on their mobile devices and now expect that the sites and apps they interact with are taking the same precautions to ensure their safety as they have expected on traditional PCs (think mobile vs. desktop banking).
To gauge these expectations, TRUSTe commissioned Harris Interactive to conduct a nationwide survey of one thousand consumers about their usage of mobile apps and sites, how they feel about their safety and what steps they take to protect themselves.
Harris Interactive will explain:
• The most common activities users perform on their mobile device including differences by age, gender and smart phone type
• Key user concerns with mobile devices, in general and with advertising and geo-location
• How smart phone users are changing their behavior as a result of the concerns and the precautions they are taking
• Tips for mobile site/app owners to address user concerns
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