• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SMX Advanced: SEO for Google v. Bing
 

SMX Advanced: SEO for Google v. Bing

on

  • 3,382 views

Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.

Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.

Statistics

Views

Total Views
3,382
Views on SlideShare
3,200
Embed Views
182

Actions

Likes
9
Downloads
80
Comments
0

7 Embeds 182

http://www.slideshare.net 102
http://www.slidescene.com 47
http://www.zaccode.com 23
http://www.lmodules.com 4
http://translate.googleusercontent.com 2
http://www.linkedin.com 2
https://www.linkedin.com 2
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SMX Advanced: SEO for Google v. Bing SMX Advanced: SEO for Google v. Bing Presentation Transcript

    • SEO for Google vs. Bing:How Different Are They?
      Janet Driscoll Miller
      SMX Advanced
      June 8, 2010
    • Why worry about Bing?
      Bing v. Google for SEO tactics
      Similarities
      Differences
      New opportunities with Bing
    • Why Worry About Bing?
    • How Bing Usability Compares
      Source: usercentric.com
    • Pages/Visit
      Time on Site
      Bounce Rate
    • Bing v. Google:Similarities for SEO Tactics
    • Flash
    • XML Sitemaps
    • XML Sitemaps have a universal standard(sitemaps.org)
      Bing and Google accept Sitemaps and Sitemap Indices
      Bing does not currently accept video or news Sitemaps
    • Local Listings
    • Geolocation Results
    • Sitelinks
    • Bing v. Google:Differences for SEO Tactics
    • Link Building/Value
    • News
    • Shopping
    • New Opportunities with Bing
    • Social Sharing in Results
    • However…
      The image links are back to Bing, not the original image.
      To post on Facebook, you have to grant access to the Bing application on Facebook.
    • Document Preview
    • Keys to Document Preview
      To optimize:
      Bing takes information in this order:
      H1 tag, if it does not match the title tag
      First paragraphs of information
      To add contact info, add that information to your page
      Address
      Phone
      Email
      To disable:
      Add this meta tag to the page: <meta name=“msnbot”, content=“nopreview”>
      Or add this line to robots.txt: x-robots-tag: nopreview
    • Contact Information
      Janet Driscoll Miller
      President and CEO
      Search Mojo
      e: jmiller@search-mojo.com
      o: 800-939-5938 x101
      t: @janetdmiller, @searchmojo
      w: www.search-mojo.com
      b: blog.search-mojo.com