SMX Advanced: SEO for Google v. Bing

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Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.

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SMX Advanced: SEO for Google v. Bing

  1. SEO for Google vs. Bing:How Different Are They?<br />Janet Driscoll Miller<br />SMX Advanced<br />June 8, 2010<br />
  2. Why worry about Bing?<br />Bing v. Google for SEO tactics<br />Similarities<br />Differences<br />New opportunities with Bing<br />
  3. Why Worry About Bing?<br />
  4. How Bing Usability Compares<br />Source: usercentric.com<br />
  5. Pages/Visit<br />Time on Site<br />Bounce Rate<br />
  6. Bing v. Google:Similarities for SEO Tactics<br />
  7. Flash<br />
  8. XML Sitemaps<br />
  9. XML Sitemaps have a universal standard(sitemaps.org)<br />Bing and Google accept Sitemaps and Sitemap Indices<br />Bing does not currently accept video or news Sitemaps<br />
  10. Local Listings<br />
  11. Geolocation Results<br />
  12. Sitelinks<br />
  13. Bing v. Google:Differences for SEO Tactics<br />
  14. Link Building/Value<br />
  15. News<br />
  16. Shopping<br />
  17. New Opportunities with Bing<br />
  18. Social Sharing in Results<br />
  19. However…<br />The image links are back to Bing, not the original image.<br />To post on Facebook, you have to grant access to the Bing application on Facebook.<br />
  20. Document Preview<br />
  21. Keys to Document Preview<br />To optimize:<br />Bing takes information in this order:<br />H1 tag, if it does not match the title tag<br />First paragraphs of information<br />To add contact info, add that information to your page<br />Address<br />Phone<br />Email<br />To disable:<br />Add this meta tag to the page: <meta name=“msnbot”, content=“nopreview”><br />Or add this line to robots.txt: x-robots-tag: nopreview<br />
  22. Contact Information<br />Janet Driscoll Miller<br />President and CEO<br />Search Mojo<br />e: jmiller@search-mojo.com<br />o: 800-939-5938 x101<br />t: @janetdmiller, @searchmojo<br />w: www.search-mojo.com<br />b: blog.search-mojo.com<br />
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