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SEO for Google vs. Bing:How Different Are They?<br />Janet Driscoll Miller<br />SMX Advanced<br />June 8, 2010<br />
Why worry about Bing?<br />Bing v. Google for SEO tactics<br />Similarities<br />Differences<br />New opportunities with B...
Why Worry About Bing?<br />
How Bing Usability Compares<br />Source: usercentric.com<br />
Pages/Visit<br />Time on Site<br />Bounce Rate<br />
Bing v. Google:Similarities for SEO Tactics<br />
Flash<br />
XML Sitemaps<br />
XML Sitemaps have a universal standard(sitemaps.org)<br />Bing and Google accept Sitemaps and Sitemap Indices<br />Bing do...
Local Listings<br />
Geolocation Results<br />
Sitelinks<br />
Bing v. Google:Differences for SEO Tactics<br />
Link Building/Value<br />
News<br />
Shopping<br />
New Opportunities with Bing<br />
Social Sharing in Results<br />
However…<br />The image links are back to Bing, not the original image.<br />To post on Facebook, you have to grant access...
Document Preview<br />
Keys to Document Preview<br />To optimize:<br />Bing takes information in this order:<br />H1 tag, if it does not match th...
Contact Information<br />Janet Driscoll Miller<br />President and CEO<br />Search Mojo<br />e:		jmiller@search-mojo.com<br...
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SMX Advanced: SEO for Google v. Bing

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Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.

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Transcript of "SMX Advanced: SEO for Google v. Bing"

  1. 1. SEO for Google vs. Bing:How Different Are They?<br />Janet Driscoll Miller<br />SMX Advanced<br />June 8, 2010<br />
  2. 2. Why worry about Bing?<br />Bing v. Google for SEO tactics<br />Similarities<br />Differences<br />New opportunities with Bing<br />
  3. 3. Why Worry About Bing?<br />
  4. 4. How Bing Usability Compares<br />Source: usercentric.com<br />
  5. 5. Pages/Visit<br />Time on Site<br />Bounce Rate<br />
  6. 6. Bing v. Google:Similarities for SEO Tactics<br />
  7. 7. Flash<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. XML Sitemaps<br />
  13. 13. XML Sitemaps have a universal standard(sitemaps.org)<br />Bing and Google accept Sitemaps and Sitemap Indices<br />Bing does not currently accept video or news Sitemaps<br />
  14. 14.
  15. 15.
  16. 16. Local Listings<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20. Geolocation Results<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Sitelinks<br />
  26. 26.
  27. 27. Bing v. Google:Differences for SEO Tactics<br />
  28. 28. Link Building/Value<br />
  29. 29.
  30. 30.
  31. 31. News<br />
  32. 32.
  33. 33. Shopping<br />
  34. 34.
  35. 35.
  36. 36. New Opportunities with Bing<br />
  37. 37. Social Sharing in Results<br />
  38. 38.
  39. 39.
  40. 40. However…<br />The image links are back to Bing, not the original image.<br />To post on Facebook, you have to grant access to the Bing application on Facebook.<br />
  41. 41. Document Preview<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45. Keys to Document Preview<br />To optimize:<br />Bing takes information in this order:<br />H1 tag, if it does not match the title tag<br />First paragraphs of information<br />To add contact info, add that information to your page<br />Address<br />Phone<br />Email<br />To disable:<br />Add this meta tag to the page: <meta name=“msnbot”, content=“nopreview”><br />Or add this line to robots.txt: x-robots-tag: nopreview<br />
  46. 46. Contact Information<br />Janet Driscoll Miller<br />President and CEO<br />Search Mojo<br />e: jmiller@search-mojo.com<br />o: 800-939-5938 x101<br />t: @janetdmiller, @searchmojo<br />w: www.search-mojo.com<br />b: blog.search-mojo.com<br />
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