SMX Advanced: SEO for Google v. Bing

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Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.

Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.

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Transcript

  • 1. SEO for Google vs. Bing:How Different Are They?
    Janet Driscoll Miller
    SMX Advanced
    June 8, 2010
  • 2. Why worry about Bing?
    Bing v. Google for SEO tactics
    Similarities
    Differences
    New opportunities with Bing
  • 3. Why Worry About Bing?
  • 4. How Bing Usability Compares
    Source: usercentric.com
  • 5. Pages/Visit
    Time on Site
    Bounce Rate
  • 6. Bing v. Google:Similarities for SEO Tactics
  • 7. Flash
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. XML Sitemaps
  • 13. XML Sitemaps have a universal standard(sitemaps.org)
    Bing and Google accept Sitemaps and Sitemap Indices
    Bing does not currently accept video or news Sitemaps
  • 14.
  • 15.
  • 16. Local Listings
  • 17.
  • 18.
  • 19.
  • 20. Geolocation Results
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Sitelinks
  • 26.
  • 27. Bing v. Google:Differences for SEO Tactics
  • 28. Link Building/Value
  • 29.
  • 30.
  • 31. News
  • 32.
  • 33. Shopping
  • 34.
  • 35.
  • 36. New Opportunities with Bing
  • 37. Social Sharing in Results
  • 38.
  • 39.
  • 40. However…
    The image links are back to Bing, not the original image.
    To post on Facebook, you have to grant access to the Bing application on Facebook.
  • 41. Document Preview
  • 42.
  • 43.
  • 44.
  • 45. Keys to Document Preview
    To optimize:
    Bing takes information in this order:
    H1 tag, if it does not match the title tag
    First paragraphs of information
    To add contact info, add that information to your page
    Address
    Phone
    Email
    To disable:
    Add this meta tag to the page: <meta name=“msnbot”, content=“nopreview”>
    Or add this line to robots.txt: x-robots-tag: nopreview
  • 46. Contact Information
    Janet Driscoll Miller
    President and CEO
    Search Mojo
    e: jmiller@search-mojo.com
    o: 800-939-5938 x101
    t: @janetdmiller, @searchmojo
    w: www.search-mojo.com
    b: blog.search-mojo.com