Whether you\'re new to pay-per-click (PPC) advertising or just want to find out how to make your existing campaigns more effective, Search Mojo\'s Tad Miller shares both the basics of good campaign set up and techniques to save you time and money.
The presentation will cover the following PPC-related topics:
* PPC is a great way to achieve conversion goals - but it isn\'t "one size fits all"
* How default settings on PPC ad platforms aren\'t always in your best interest
* How to take control of your PPC account - instead of just taking what you are given
* Your goals and the goals of search engines sometimes differ - be aware of what you need to look for
* Important PPC metrics: how and what to measure