Social media 101 – resources and tactics


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Social media 101 – resources and tactics

  1. 1. 26289000Social Media 101 – Resources and TacticsJanet Aronica - @JanetAronica – Director of Marketing & Community, oneforty0Social Media 101 – Resources and TacticsJanet Aronica - @JanetAronica – Director of Marketing & Community, oneforty<br />Social Media Resources<br />Tools<br />SocialBase – <br />Small Business Social Media Tools - <br />Books <br />oneforty’s Twitter for Business 101 ebook -<br />Twitter for Dummies co-authored by oneforty CEO/Founder Laura Fitton - <br />The Inbound Marketing Book - <br />The New Rules of Marketing and PR - <br />Blogs<br />oneforty’s blog: <br />Mashable –<br />Social Fresh – <br />Chris Brogan – <br />Social Media Explorer – <br />Social Media Examiner – <br />Social Media B2B – <br />LinkedIn Groups (engage in discussions) <br />Managing and Measuring Social Media by oneforty –<br />HubSpot’s Inbound Marketers – <br />Platforms<br />Facebook<br />Examples: <br />Facebook Resources:<br /> <br /><br /> - Page content ideas<br /> - HubSpot’s ebook on FB page marketing<br />Facebook tactics:<br />-Profile (personal) <br />-Page (business) <br />-Group (can be for biz, not advised to start with though)<br />-Community Pages (claim yours<br />-Events (great for local biz, promote via page)<br />-Credits (currency for apps)<br />-Apps (Ex: games)<br />Create a Page:<br />First Steps:<br /><ul><li>Complete information
  2. 2. Suggest to friends (only available for admins)
  3. 3. Post engaging statuses to wall + photos</li></ul>Tactics:<br /><ul><li>Photos + Videos
  4. 4. Statuses – share links to relevant articles
  5. 5. Questions
  6. 6. Custom tabs
  7. 7. Facebook ads
  8. 8. Facebook Places</li></ul>Newsfeed – main feed of information when you login to Facebook. Create engaging content for customers on Facebook page so it makes it to their newsfeed.<br />Facebook Tools<br />Kurrently – monitor mentions<br />Hootsuite – monitor wall, update status (free & starting at $5.99/month)<br />Facebook Insights – metrics for business pages (included, free)<br />Twitter<br />Sign up: <br />-Username – pick one similar to your real name/brand name<br />-Complete information: photo, bio, url<br />-Follow people (Use Google contacts prompt + Who to Follow)<br />-Send a few Tweets to get started. Shorten the links you share with because you only have 140 characters.<br />Glossary - The terms you need to know are:<br />Avatar – This is just a fancy word for your profile picture.<br />cc – Sometimes you will see someone cc’d on a Tweet. This is almost like someone is “tagged” in a Tweet the way someone can be tagged in a picture on Facebook.<br />Twitter client – This is a third party tool used to send updates to Twitter. The most popular tools include Tweetdeck, Hootsuite, Seesmic and CoTweet.<br />Direct Messages - A direct, private message to another user. Also called DM’s.<br />Favorite – You can “favorite” Tweets and view your favorite Tweets at For example, this may be helpful for bookmarking Tweets of links you want to read later. <br />Follow – This is Twitter’s equivalent to “friending” as in Facebook. When you follow someone, it means you subscribe to their Tweets. When someone follows you, they subscribe to your Tweets.<br />Handle – This is your Twitter username<br />#hashtags = Tagged terms, helpful for search. People most often tag events, trends, and locations. (Example, tagging a comment about the weather in Boston with #Boston would be appropriate.)<br />h/t – “hat tip” – This may be used when someone Tweets a great article and you Tweet the link and you want to refer to where you got the article from. It is considered good Twitter etiquette to give credit like this.<br />RTs = ReTweets, or repeating someone else’s Tweet, to show you agree with them<br />Unfollow – This is unsubscribing to someone’s undates. It is somewhat the equivalent to “unfriending” someone on Facebook.<br />@replies - a direct, public reply to another user. <br />Tip: If you start a Tweet with @Zappos, only your followers who also follow @Zappos will see that update. Want everyone to see that Tweet? Use the .@ trick and start the Tweet with .@Zappos. <br />Twitter Lists – This feature lets you create a list of people. This is helpful for categorizing the people you follow. For example, you might create a list of your coworkers that you follow on Twitter, as well as a list of the news outlets that you follow.<br />Twitter Search - Search bar at the top of Also: Use this to search what people are saying about current events, trends, brands, topics, places, people, etc. You can set up saved searches for any of these things in a Twitter client and monitor the conversations.<br />Via – This is similar to “hat tip” – it’s another way to refer to where you got an article or idea from. It’s considered good Twitter etiquette to credit others.<br />Twitter Tools: <br />Hootsuite – Manage Twitter searches, respond to @replies + manage Facebook pages<br />Twilerts – Google alerts for Twitter (set one for your company name, keywords that matter to you)<br />Twitter search – = Twitter’s own search tool. Subscribe to RSS feeds of searches<br />FollowerWonk – compare your followers to your competitors (follow them)<br />FilterTweeps – Find relevant people to follow by location and bio<br />Twoolr: Free analytics<br />Buffer app – Schedule Tweets efficiently<br />Location Based Services<br />Resources: Location-Based Marketing for Dummies - <br />Small business examples: <br />SCVNGR<br />-Checkin + Challenge<br />-LevelUp<br />- <br />FourSquare<br />-Claim your venue<br />-Mayors – person with most check-ins (know your Mayor)<br />- Check your tips (reviews) <br />- Offer a special (for check-ins and Mayors)<br />- <br />Facebook Places<br /><br />-Claim your venue, merge places page + Facebook page – (How to: )<br />Google Places<br />-Claim your business:<br />-More visibility – <br />LBS Tools: Monitor checkins + tips w/ Sprout Social: ($49/month for business plan)<br />Yelp<br /><ul><li>Claim your businesses’ page
  9. 9. Complete all the information on your page (photos, hours of operation)
  10. 10. Encourage reviews (website badges, physical stickers at businesses)
  11. 11. Respond to reviews – positive & negative. Example: </li></ul>Blogging<br />-Platform:, self hosted <br />-Domain: or <br />-Tools: Facebook share, Twitter button and Google’s +1 button<br />Why/What/How<br />-thought leadership in your space<br />-Adjacency: blog about things your customers would care about (sell running shoes? teach your runners how to be better runners)<br />-community engagement – shine the light on them by featuring them, even use guest posts<br />-SEO - create content with your keywords, drive traffic to your website. Google gives credit for social sharing now, leverage your social efforts with this.<br />