SCVNGR Summer School Social Media for Small Biz 101 Presentation

SCVNGR Summer School Series Social Media for Local Businesses 101 Janet Aronica Director – Marke;ng & Community Oneforty #smmrschool TwiCer: @JanetAronica

•  TwiCer: @JanetAronica •  oneforty

SocialBase by oneforty Collabora;ve project management for social media -‐ hCp://oneforty.com/solu;ons/socialbase

Toolkits by oneforty Toolkits hCp://bit.ly/smbiz101tools

Resources •  Toolkit – hCp://bit.ly/smbiz101tools •  TwiCer 101 Ebook – hCp://bit.ly/twit4biz101 •  “Cheat-‐Sheet” -‐ hCp://slidesha.re/socmedia101 #smmrschool

Why Social Media? 750 million users on Facebook Source: hCp://tcrn.ch/jwZAY1

Why Social Media? 460,000 Number of new TwiCer accounts created each day Source: (TwiCer) hCp://bit.ly/lvS5J8

Why Social Media? 48 hours of video uploaded to Youtube each minute Source: (YouTube) hCp://bit.ly/mCpZ3c

Why Social Media? 15 million Number of reviews of local businesses on Yelp Source: (Yelp) hCp://bit.ly/ilfcSc

Why Social Media? 55% Websites with a blog get 55% more website traﬃc. Source: hCp://bit.ly/jpAHGN

Marke;ng has changed. Customers have a voice.

Customers are deﬁning your brand right now.

Where do I begin?

Universal Ideas for All PlaForms 1.  Claim your presence, establish and complete your proﬁle (Don’t leave the house without your shoes on) 2.  Listen + Respond 3.  Be Genuine

Facebook for Businesses Proﬁles

Facebook for Businesses Pages

Facebook for Businesses Groups

Proﬁles, Pages and Groups PROFILES PAGES GROUPS Good for businesses? No Yes Sure, but discussions require more management Visibility Only visible to Public to all Only visible to those those with FB with FB accounts accounts Administrators You Anonymous Visible Communica;on Wall, messages, Wall Wall direct to inbox

CreaOng a Facebook Page •  Create a page: Facebook.com/pages •  Suggest to friends •  Content: Statuses + Photos

Statuses on the Wall Engagement -‐> Newsfeed

TwiQer for Businesses •  Bio, photo •  Don’t protect your Tweets •  Username -‐ close to real name •  Par;cipate: Follow people, send Tweets

Personal Proﬁle -‐ Example Bio complete! Tweet Tweet!

Business Proﬁle -‐ Example •  Brand name & logo •  Bio & URL •  Follow back •  Tweet consistently

TwiQer for Business -‐ Tools Hootsuite •  Search terms: company & men;ons •  Manage TwiCer + Facebook •  Schedule Updates •  FREE

TwiQer for Business -‐ Tools Twilerts – Google alerts for TwiCer hCp://twilert.com •  Your brand •  Your compe;tors •  Keyword + loca;on

TwiQer for Business -‐ Tools FilterTweeps – Find People to Follow hCp://ﬁltertweeps.com •  Search by bio & loca;on for people to follow

LocaOon-‐Based Services •  Mobile apps to check into loca;ons and share what you are doing, where •  Users push no;ﬁca;ons to TwiCer & Facebook

Universal Ideas: LBS 1. Claim your loca;on 2. Find out who is checking it 3. Special oﬀers

FourSquare 1. Claim your venue: hCp://4sq.com/4sqsmallbiz 2. Who’s your Mayor? Create a Special for him or her. 3. Monitor your check-‐ins and ;ps – Sprout Social

SCVNGR • Challenges + Check-‐in • LevelUp Gerng started: hCp://scvngr.com/builder

Facebook Places •  Claim your Facebook Place •  Merge Facebook Place page + business page

Yelp •  15 million reviews •  Expanding: check-‐ins & daily deals Photo: hCp://on.mash.to/m04WWj

Yelp – 3 Steps for Ge[ng Started 1. Claim your page hCp://biz.yelp.com 2. Complete your proﬁle – photos, hours of opera;on 3. Respond to reviews – posi;ve & nega;ve

Yelp – For NegaOve Nancies? Isn’t Yelp just a place for people to complain? Nope. Neutral -‐> Glowing Source: (Yelp) hCp://bit.ly/lZbvYB

A blog is like a newspaper…. That people actually read.

Why do I need a blog? What Would I Write About? •  Thought leadership: Adjacency •  Engage your community •  SEO: leverage your social eﬀorts

Blogging – An Example oneforty sells social media sosware. We blog about social media ;ps.

You already do these things. (Just do them on social media.) You already: •  Talk to customers. •  Claim your brand with logos, physical branding. •  Create content.

4 Tips for Engaging Community (on any pla;orm) 1. Be Responsive 2. Be Gracious 3. Be Consistent 4. Use a Personal Tone

Step away from the computer! •  Physical reminders of your social presence. •  Let your digital-‐saavy advocates know you are par;cipa;ng in social media

QuesOons? Resources: •  Toolkit – hCp://bit.ly/smbiz101tools •  TwiCer 101 Ebook – hCp://bit.ly/twit4biz101 •  “Cheat-‐Sheet” -‐ hCp://slidesha.re/socmedia101 •  @JanetAronica, @oneforty •  janet@oneforty.com #smmrschool

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SCVNGR Summer School Social Media for Small Biz 101 Presentation

by Janet Aronica

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SCVNGR Summer School Social Media for Small Biz 101 Presentation Presentation Transcript