SCVNGR Summer School Social Media for Small Biz 101 Presentation

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This was my presentation I did for SCVNGR's Social Media Summer School Series - mine was the Social Media 101 class. Enjoy!

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SCVNGR Summer School Social Media for Small Biz 101 Presentation

  1. 1. SCVNGR  Summer  School  Series  Social  Media  for  Local  Businesses  101   Janet  Aronica   Director  –  Marke;ng  &   Community   Oneforty   #smmrschool   TwiCer:  @JanetAronica  
  2. 2. •  TwiCer:   @JanetAronica  •  oneforty  
  3. 3. SocialBase  by  oneforty  Collabora;ve  project  management  for  social  media  -­‐  hCp://oneforty.com/solu;ons/socialbase    
  4. 4. Toolkits  by  oneforty   Toolkits  hCp://bit.ly/smbiz101tools    
  5. 5. Resources    •  Toolkit  –  hCp://bit.ly/smbiz101tools    •  TwiCer  101  Ebook  –  hCp://bit.ly/twit4biz101    •  “Cheat-­‐Sheet”  -­‐  hCp://slidesha.re/socmedia101     #smmrschool  
  6. 6. Why  Social  Media?    750 million users  on  Facebook   Source:  hCp://tcrn.ch/jwZAY1  
  7. 7. Why  Social  Media?    460,000 Number  of  new   TwiCer  accounts   created  each  day   Source:  (TwiCer)  hCp://bit.ly/lvS5J8  
  8. 8. Why  Social  Media?    48 hours of  video  uploaded   to  Youtube  each   minute     Source:  (YouTube)  hCp://bit.ly/mCpZ3c  
  9. 9. Why  Social  Media?    15 million Number  of  reviews  of   local  businesses  on  Yelp   Source:  (Yelp)  hCp://bit.ly/ilfcSc    
  10. 10. Why  Social  Media?     55% Websites  with  a  blog   get  55%  more  website   traffic.   Source:  hCp://bit.ly/jpAHGN  
  11. 11. Marke;ng  has  changed.   Customers  have  a  voice.  
  12. 12. Customers  are  defining  your  brand  right  now.  
  13. 13. Where  do  I  begin?  
  14. 14. Universal  Ideas  for  All  PlaForms   1.  Claim  your  presence,   establish  and   complete  your  profile   (Don’t  leave  the   house  without  your   shoes  on)     2.  Listen  +  Respond   3.  Be  Genuine  
  15. 15. Facebook  for  Businesses   Profiles  
  16. 16. Facebook  for  Businesses   Pages  
  17. 17. Facebook  for  Businesses   Groups  
  18. 18. Profiles,  Pages  and  Groups   PROFILES   PAGES   GROUPS  Good  for  businesses?   No   Yes   Sure,  but  discussions   require  more   management  Visibility   Only  visible  to   Public  to  all   Only  visible  to  those   those  with  FB   with  FB  accounts   accounts  Administrators   You   Anonymous   Visible  Communica;on   Wall,  messages,   Wall   Wall   direct  to  inbox  
  19. 19. CreaOng  a  Facebook  Page  •  Create  a  page:   Facebook.com/pages  •  Suggest  to  friends  •  Content:  Statuses  +   Photos  
  20. 20. Statuses  on  the  Wall   Engagement  -­‐>   Newsfeed    
  21. 21. TwiQer  for  Businesses   •  Bio,  photo   •  Don’t  protect  your   Tweets   •  Username  -­‐  close  to   real  name   •  Par;cipate:  Follow   people,  send  Tweets  
  22. 22. Personal  Profile  -­‐  Example   Bio  complete!   Tweet  Tweet!  
  23. 23. Business  Profile  -­‐  Example  •  Brand  name  &   logo  •  Bio  &  URL  •  Follow  back  •  Tweet   consistently  
  24. 24. TwiQer  for  Business  -­‐  Tools   Hootsuite  •  Search  terms:  company  &  men;ons  •  Manage  TwiCer  +  Facebook  •  Schedule  Updates  •  FREE  
  25. 25. TwiQer  for  Business  -­‐  Tools  Twilerts  –  Google  alerts  for  TwiCer  hCp://twilert.com    •  Your  brand  •  Your  compe;tors  •  Keyword  +   loca;on  
  26. 26. TwiQer  for  Business  -­‐  Tools  FilterTweeps  –  Find  People  to  Follow  hCp://filtertweeps.com    •  Search  by  bio  &   loca;on  for  people  to   follow  
  27. 27. LocaOon-­‐Based  Services   •  Mobile  apps  to   check  into  loca;ons   and  share  what  you   are  doing,  where     •  Users  push   no;fica;ons  to   TwiCer  &  Facebook  
  28. 28. Universal  Ideas:  LBS  1. Claim  your   loca;on  2. Find  out  who  is   checking  it  3. Special  offers  
  29. 29. FourSquare  1.  Claim  your  venue:  hCp://4sq.com/4sqsmallbiz      2.  Who’s  your  Mayor?    Create  a  Special  for  him  or  her.      3.  Monitor  your  check-­‐ins  and  ;ps  –  Sprout  Social  
  30. 30. SCVNGR   • Challenges  +  Check-­‐in   • LevelUp  Gerng  started:  hCp://scvngr.com/builder    
  31. 31. Facebook  Places  •  Claim  your  Facebook  Place  •  Merge  Facebook  Place  page  +  business  page  
  32. 32. Yelp  •  15  million  reviews  •  Expanding:  check-­‐ins  &   daily  deals   Photo:  hCp://on.mash.to/m04WWj    
  33. 33. Yelp  –  3  Steps  for  Ge[ng  Started   1.  Claim  your  page   hCp://biz.yelp.com     2.  Complete  your   profile  –  photos,   hours  of  opera;on     3.  Respond  to   reviews  –  posi;ve  &   nega;ve  
  34. 34. Yelp  –  For  NegaOve  Nancies?  Isn’t  Yelp  just  a  place  for  people  to  complain?   Nope.     Neutral  -­‐>     Glowing   Source:  (Yelp)  hCp://bit.ly/lZbvYB  
  35. 35. A  blog  is  like  a  newspaper….     That  people  actually   read.    
  36. 36. Why  do  I  need  a  blog?  What  Would  I  Write   About?     •  Thought  leadership:   Adjacency   •  Engage  your   community   •  SEO:  leverage  your   social  efforts  
  37. 37. Blogging  –  An  Example   oneforty  sells   social  media   sosware.  We   blog  about  social   media  ;ps.  
  38. 38. You  already  do  these  things.  (Just  do  them  on  social  media.)   You  already:     •  Talk  to  customers.   •  Claim  your  brand   with  logos,  physical   branding.   •  Create  content.  
  39. 39. 4  Tips  for  Engaging  Community   (on  any  pla;orm)  1. Be  Responsive  2. Be  Gracious  3. Be  Consistent  4. Use  a  Personal  Tone  
  40. 40. Step  away  from  the  computer!  •  Physical  reminders  of   your  social  presence.  •  Let  your  digital-­‐saavy   advocates  know  you   are  par;cipa;ng  in   social  media  
  41. 41. QuesOons?  Resources:    •  Toolkit  –  hCp://bit.ly/smbiz101tools    •  TwiCer  101  Ebook  –  hCp://bit.ly/twit4biz101    •  “Cheat-­‐Sheet”  -­‐  hCp://slidesha.re/socmedia101    •  @JanetAronica,  @oneforty  •  janet@oneforty.com     #smmrschool  

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