SEO for Bloggers

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This is the SEO for bloggers workshop that I did with Eventbrite on June 24, 2013.

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SEO for Bloggers

  1. 1. SEO FOR BLOGGINGJANET ARONICAJUNE 24, 2013
  2. 2. Me!ü @JanetAronicaü Content Marketing Manager, Localyticsü Head of Marketing at Shareaholicü Marketing at HubSpotü Got first job out of college by doing an okjob at this stuff
  3. 3. Today’sAgendaü Basics of SEOü SEO trends of 2013ü Questions and answers
  4. 4. HOW SEARCH ENGINES WORK
  5. 5. HOW SEARCH ENGINES WORKSearch engines are answermachines. They determine therelevance and importance of webpages to deliver the best possibleresults for users.
  6. 6. HOW PEOPLE USE SEARCHENGINESDO – buy tickets, make somethingKNOW – searching for informationGO – yes, people Google Google
  7. 7. THE NUMBER 1 POSITION ONGOOGLE’S SEARCH RESULTSRECEIVES 18.2% OF ALL THECLICK-THROUGH TRAFFIC.#1SOURCE: Slingshot SEO http://www.slingshotseo.com/resources/white-papers/google-ctr-study/
  8. 8. 2nd POSITION: 10.1 % of traffic3rd POSITION: 7.2% of traffic4th POSITION: 4.8% of trafficThe other guys: 2%SOURCE: Slingshot SEO http://www.slingshotseo.com/resources/white-papers/google-ctr-study/
  9. 9. of Google searches are for localcontent43%SOURCE: http://searchengineland.com/study-43-percent-of-total-google-search-queries-have-local-intent-135428
  10. 10. “Cupcakes”
  11. 11. “Cupcakes Recipes”
  12. 12. Write for people.(NOT FOR SEARCH ENGINES.)
  13. 13. THE SEO PROCESSKEYWORDRESEARCHON-PAGE SEOCONTENTOFF-PAGE SEO
  14. 14. THE SEO PROCESS (THEN)KEYWORD RESEARCHü Hyper-focus on thisON-PAGE SEOü Keyword stuffing –even on irrelevantpagesCONTENTü The more the betterOFF-PAGE SEOü Begging for linksthrough email andblog comments
  15. 15. THE SEO PROCESS (NOW)KEYWORD RESEARCHü More localü LongtailON-PAGE SEOü Optimizing forsharingCONTENTü  Quality andexpertise arerewarded withsocial sharesOFF-PAGE SEOü  Social media communitymanagementü  Guest blogging as partof a broader audience-building plan
  16. 16. KEYWORD RESEARCH1. Google keyword research tool
  17. 17. KEYWORD RESEARCHLongtail keywords ($$$)
  18. 18. KEYWORD RESEARCHGoogle Trends
  19. 19. On-Page SEOSOURCE: http://moz.com/blog/perfecting-keyword-targeting-on-page-optimization
  20. 20. More than keywords…
  21. 21. 1,047%VISITOR GROWTHin 2012SOURCE: http://marketingland.com/pinning-the-competition-pinterests-four-digit-growth-is-tops-of-2012-27769
  22. 22. FACEBOOKIs more visualnow too
  23. 23. Visual ContentPHOTOSü Relevant description of images with keywordsü Relevant image titlesü Include captions where appropriateVIDEOSü Include summaryü Include relevant tagsü Add transcription
  24. 24. Off-Page SEOGUESTBLOGGING
  25. 25. Off-Page SEOGoogle Authorship
  26. 26. Off-Page SEO – Google AuthorshipGoogle Authorship How To Guidehttp://someblog.com/google-authorship-how-to-guideBy: Minnie Mouse – in 4,000 circlesHere is how you get your Google author photo to showup just like mine.Google Authorship How To Guidehttp://someblog.com/google-authorship-how-to-guideBy: Minnie Mouse – in 4,000 circlesHere is how you get your Google author photo to show up just likemine.Google Authorship How To Guide
  27. 27. Off-Page SEO – Google Authorship1. CLAIM AUTHOR PAGE - https://plus.google.com/authorship2.  ADD PHOTO – Read “The Definitive Guide to Google AuthorshipMarkup” on Search Engine Land(This post isamazing.)
  28. 28. ContentSOURCE: http://moz.com/blog/what-kind-of-content-gets-links-in-2012The longer the content, the more links.LOTS of short blog posts.I’d focus on fewer, in-depth, high qualitypieces over many many short posts.
  29. 29. Progressing From Mobile Marketing to Mobile Engagement!SOURCE: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html12xMobile traffic in2012 vs. totalinternet traffic in2000
  30. 30. Progressing From Mobile Marketing to Mobile Engagement!Draw Something App50 DAYSTime it took to reach50 MILLION USERSFacebookInternetRadioTV38 YEARS13 YEARS4 YEARS3.5 YEARS
  31. 31. Progressing From Mobile Marketing to Mobile Engagement!1ü Mobile responsive designü Mobile websiteü HTML 5 appOPTIMIZINGfor mobile
  32. 32. Progressing From Mobile Marketing to Mobile Engagement!Source: http://www.waqastudios.com/blog/does-my-business-need-a-mobile-website-no-it-needs-a-responsive-website/Mobile Responsive Design
  33. 33. Progressing From Mobile Marketing to Mobile Engagement!Source: http://www.waqastudios.com/blog/does-my-business-need-a-mobile-website-no-it-needs-a-responsive-website/Mobile Website
  34. 34. of email is read on mobile43%SOURCE: Litmus - https://litmus.com/blog/webinar-mobile-email-strategies-approaches
  35. 35. % of social referral traffic sentfrom email:(Maybe.)69%SOURCE: http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/
  36. 36. SEO in 2013 (and beyond!)MOBILE & EMAILOffer email subscriptions:ü Feedburnerü Mailchimpü InfusionsoftHOMEWORKOffer emailsubscriptions
  37. 37. SEO in 2013 (and beyond!)Social SignalsSearch Engine ResultsFacebook Twitter Google + LinkedIn
  38. 38. Facebook Graph Search
  39. 39. Wrapping Upü Longtail keywords and whathumans search forü Focus on sharing and socialü High quality content is mostimportant
  40. 40. Frequently asked questionsQ: How do I keep up withsocial media without gettingoverwhelmed?
  41. 41. Frequently asked questionsA: Focus on awesome content first. Itattracts attention to you and givesyou something to share). Then buildan audience on one or two platformsthat will anticipates your arrival onthe next social network.
  42. 42. Frequently asked questionsQ: Someone wants to repost my blogposts. Should I let him or her?
  43. 43. Frequently asked questionsA: Only after you have posted first,and they should link back to youroriginal post. The reasoning isduplicate content.
  44. 44. Frequently asked questionsQ: So you’re saying that I shouldcreate content frequently. How do Icome up with new blog post ideas allthe time?
  45. 45. Frequently asked questionsQ: Don’t come up with new ideas.Take a different perspective on onesyou’ve found success with.
  46. 46. Questions?ü  JanetAronicaü  @JanetAronicaü  Seeing a theme here? ;)ü  JanetAronica.comü  janetaronica@gmail.comStay in touch!

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