SEO for Bloggers

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This is the SEO for bloggers workshop that I did with Eventbrite on June 24, 2013.

This is the SEO for bloggers workshop that I did with Eventbrite on June 24, 2013.

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  • 1. SEO FOR BLOGGINGJANET ARONICAJUNE 24, 2013
  • 2. Me!ü @JanetAronicaü Content Marketing Manager, Localyticsü Head of Marketing at Shareaholicü Marketing at HubSpotü Got first job out of college by doing an okjob at this stuff
  • 3. Today’sAgendaü Basics of SEOü SEO trends of 2013ü Questions and answers
  • 4. HOW SEARCH ENGINES WORK
  • 5. HOW SEARCH ENGINES WORKSearch engines are answermachines. They determine therelevance and importance of webpages to deliver the best possibleresults for users.
  • 6. HOW PEOPLE USE SEARCHENGINESDO – buy tickets, make somethingKNOW – searching for informationGO – yes, people Google Google
  • 7. THE NUMBER 1 POSITION ONGOOGLE’S SEARCH RESULTSRECEIVES 18.2% OF ALL THECLICK-THROUGH TRAFFIC.#1SOURCE: Slingshot SEO http://www.slingshotseo.com/resources/white-papers/google-ctr-study/
  • 8. 2nd POSITION: 10.1 % of traffic3rd POSITION: 7.2% of traffic4th POSITION: 4.8% of trafficThe other guys: 2%SOURCE: Slingshot SEO http://www.slingshotseo.com/resources/white-papers/google-ctr-study/
  • 9. of Google searches are for localcontent43%SOURCE: http://searchengineland.com/study-43-percent-of-total-google-search-queries-have-local-intent-135428
  • 10. “Cupcakes”
  • 11. “Cupcakes Recipes”
  • 12. Write for people.(NOT FOR SEARCH ENGINES.)
  • 13. THE SEO PROCESSKEYWORDRESEARCHON-PAGE SEOCONTENTOFF-PAGE SEO
  • 14. THE SEO PROCESS (THEN)KEYWORD RESEARCHü Hyper-focus on thisON-PAGE SEOü Keyword stuffing –even on irrelevantpagesCONTENTü The more the betterOFF-PAGE SEOü Begging for linksthrough email andblog comments
  • 15. THE SEO PROCESS (NOW)KEYWORD RESEARCHü More localü LongtailON-PAGE SEOü Optimizing forsharingCONTENTü  Quality andexpertise arerewarded withsocial sharesOFF-PAGE SEOü  Social media communitymanagementü  Guest blogging as partof a broader audience-building plan
  • 16. KEYWORD RESEARCH1. Google keyword research tool
  • 17. KEYWORD RESEARCHLongtail keywords ($$$)
  • 18. KEYWORD RESEARCHGoogle Trends
  • 19. On-Page SEOSOURCE: http://moz.com/blog/perfecting-keyword-targeting-on-page-optimization
  • 20. More than keywords…
  • 21. 1,047%VISITOR GROWTHin 2012SOURCE: http://marketingland.com/pinning-the-competition-pinterests-four-digit-growth-is-tops-of-2012-27769
  • 22. FACEBOOKIs more visualnow too
  • 23. Visual ContentPHOTOSü Relevant description of images with keywordsü Relevant image titlesü Include captions where appropriateVIDEOSü Include summaryü Include relevant tagsü Add transcription
  • 24. Off-Page SEOGUESTBLOGGING
  • 25. Off-Page SEOGoogle Authorship
  • 26. Off-Page SEO – Google AuthorshipGoogle Authorship How To Guidehttp://someblog.com/google-authorship-how-to-guideBy: Minnie Mouse – in 4,000 circlesHere is how you get your Google author photo to showup just like mine.Google Authorship How To Guidehttp://someblog.com/google-authorship-how-to-guideBy: Minnie Mouse – in 4,000 circlesHere is how you get your Google author photo to show up just likemine.Google Authorship How To Guide
  • 27. Off-Page SEO – Google Authorship1. CLAIM AUTHOR PAGE - https://plus.google.com/authorship2.  ADD PHOTO – Read “The Definitive Guide to Google AuthorshipMarkup” on Search Engine Land(This post isamazing.)
  • 28. ContentSOURCE: http://moz.com/blog/what-kind-of-content-gets-links-in-2012The longer the content, the more links.LOTS of short blog posts.I’d focus on fewer, in-depth, high qualitypieces over many many short posts.
  • 29. Progressing From Mobile Marketing to Mobile Engagement!SOURCE: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html12xMobile traffic in2012 vs. totalinternet traffic in2000
  • 30. Progressing From Mobile Marketing to Mobile Engagement!Draw Something App50 DAYSTime it took to reach50 MILLION USERSFacebookInternetRadioTV38 YEARS13 YEARS4 YEARS3.5 YEARS
  • 31. Progressing From Mobile Marketing to Mobile Engagement!1ü Mobile responsive designü Mobile websiteü HTML 5 appOPTIMIZINGfor mobile
  • 32. Progressing From Mobile Marketing to Mobile Engagement!Source: http://www.waqastudios.com/blog/does-my-business-need-a-mobile-website-no-it-needs-a-responsive-website/Mobile Responsive Design
  • 33. Progressing From Mobile Marketing to Mobile Engagement!Source: http://www.waqastudios.com/blog/does-my-business-need-a-mobile-website-no-it-needs-a-responsive-website/Mobile Website
  • 34. of email is read on mobile43%SOURCE: Litmus - https://litmus.com/blog/webinar-mobile-email-strategies-approaches
  • 35. % of social referral traffic sentfrom email:(Maybe.)69%SOURCE: http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/
  • 36. SEO in 2013 (and beyond!)MOBILE & EMAILOffer email subscriptions:ü Feedburnerü Mailchimpü InfusionsoftHOMEWORKOffer emailsubscriptions
  • 37. SEO in 2013 (and beyond!)Social SignalsSearch Engine ResultsFacebook Twitter Google + LinkedIn
  • 38. Facebook Graph Search
  • 39. Wrapping Upü Longtail keywords and whathumans search forü Focus on sharing and socialü High quality content is mostimportant
  • 40. Frequently asked questionsQ: How do I keep up withsocial media without gettingoverwhelmed?
  • 41. Frequently asked questionsA: Focus on awesome content first. Itattracts attention to you and givesyou something to share). Then buildan audience on one or two platformsthat will anticipates your arrival onthe next social network.
  • 42. Frequently asked questionsQ: Someone wants to repost my blogposts. Should I let him or her?
  • 43. Frequently asked questionsA: Only after you have posted first,and they should link back to youroriginal post. The reasoning isduplicate content.
  • 44. Frequently asked questionsQ: So you’re saying that I shouldcreate content frequently. How do Icome up with new blog post ideas allthe time?
  • 45. Frequently asked questionsQ: Don’t come up with new ideas.Take a different perspective on onesyou’ve found success with.
  • 46. Questions?ü  JanetAronicaü  @JanetAronicaü  Seeing a theme here? ;)ü  JanetAronica.comü  janetaronica@gmail.comStay in touch!