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Personal Brand Strategy 09 22 09.06
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Personal Brand Strategy 09 22 09.06

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Personal and Business Branding Through Social Media …

Personal and Business Branding Through Social Media
by Patsy Stewart and Janeson Keeley

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  • Introduction by Charlotte.
  • Patsy.
  • Patsy.
  • Patsy.
  • Patsy.
  • Patsy.
  • Patsy.
  • Janeson.
  • Janeson.
  • Janeson.
  • Janeson.
  • Janeson.
  • Patsy. Backgrounds Templates Props (Mickey’s hat) Emoticons Signature files
  • Janeson. Briefly discuss search engine optimization.
  • Patsy.
  • Janeson.
  • Patsy.
  • Patsy.
  • Patsy.
  • Janeson. Positive: Supportive, compliments. Negative: Sarcasm, complaints, personal attacks. Constructive, respectful disagreement is fine. Beware of discussing politics, religion, or even sports!
  • Patsy. Remember: conversations , not campaigns
  • Janeson. Surveys Contests Customer service Referrals
  • Janeson.
  • Janeson.
  • Janeson.
  • Janeson.
  • Patsy.
  • Transcript

    • 1. Personal and Business Branding Through Social Media Presented by Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb Facilitated by Charlotte Mason, Advantage Resource Group
    • 2. What is social media?
      • Social media is
      • a means to generate conversations
      • Stop thinking campaigns
      • Start thinking conversations
      • Translate conversations into results
    • 3. Your Social Media Strategy
      • Assess your digital footprint
      • Identify your expectations
      • Define your plan
      • Create your personal/business brand
      • Implement your plan
      • Assess your results
      • Tweak your plan
    • 4. What is a digital footprint?
      • Traces left by someone’s activity in a digital environment
      • Passive – “Data collected about an action without any client activation” (e.g., IP information collected by a web server)
      • Active – “Created when personal data is released deliberately by the user for the purpose of sharing information about oneself”
      • http:// en.wikipedia.org/wiki/Digital_footprint . 20 Aug 2009.
    • 5. 1. Assess your digital footprint
      • Google yourself – print out the first two pages of results
      • Identify your competitors – search on your keywords
      • Google your competitors
      • If you’re digitally active , identify baseline of friends, followers, fans, connections, and web site visitors
    • 6. 2. Identify your expectations
      • Increase your exposure
      • Build your business or personal brand
      • Build brand awareness
      • Increase web site / blog traffic
      • Increase number of customers
      • Increase revenue
      • Improve customer service
    • 7. 3. Define your plan
      • Determine your target market
      • Select your tools
        • LinkedIn
        • Blogs
        • Facebook
        • Twitter
      • Determine a schedule of regular activities to engage in for a specified period of time
    • 8. 4. Create your brand
      • Things to consider:
      • Your personal or business “personality”
      • The products and services you offer
      • What makes you unique
    • 9. What is a “personal brand”?
      • The qualities and characteristics that distinguish you from other people
      • The mental and emotional impression that others have of you, which follows you no matter what company you work for or what position you hold
    • 10. What is a “business brand”?
      • The qualities and characteristics that distinguish your business from other businesses
      • The mental and emotional impression that other people have of your business
    • 11. What establishes a brand?
      • Presentation
      • Interactions with others
      • What you leave behind
    • 12. Your personality
      • Identify:
      • Your personal or business “personality” -
      • what you talk about
      • Choose:
      • Your username(s)
      • Colors
      • Logo, photo, avatar
    • 13. Exercise
      • What else can convey your personal/business personality?
    • 14. Your products and services
      • Identify:
      • Business products and services you offer
      • Research:
      • Keywords commonly used in searches in your industry
      • Choose:
      • Keywords to target
    • 15. Exercise
      • What keywords describe your business?
    • 16. What makes you unique?
      • Identify:
      • What makes you different from other people/businesses in your field
      • Choose:
      • Your tagline – keywords
      • Your “hook” – question
      • Your personal “signature”
    • 17. Exercise
      • Everybody should have an “elevator pitch”. You want to convert that to a tagline for use in social media.
      • What is your tagline?
    • 18. Create your profiles
      • Mini profile – 160 characters
      • Short profile – 1-2 paragraphs
      • Detailed profile – your online resum é
      • Education, employment history, accomplishments, organizations, awards
      • Be sure to include your keywords!
    • 19. Interacting with others
      • Social media is social
      • How you interact with others is important
        • Giving
        • Sharing
        • Connecting
        • Helping
        • Being positive and respectful
      • Business vs. personal interactions
    • 20. Exercise
      • Examples of positive and negative interactions
    • 21. Types of interactions
      • Connecting
      • Informing
      • Educating
      • Asking
      • Answering
      • Promoting others
      • Promoting yourself
    • 22. Exercise
      • How can you apply these types of interactions to your business?
    • 23. The impressions you make
      • Impressions are emotional memories
      • Be positive
      • Be memorable
      • Be consistent
      • Be loyal
      • Turn negative interactions into positive interactions
    • 24. 5. Implement your plan
      • Commit to engaging in particular activities at a specified frequency for a given period of time
      • Put these into your daily schedule
    • 25. 6. Assess your results
      • In 30-60 days:
      • Google yourself again
      • Google your competitors
      • Get updates on your friends, followers, fans, connections, and visitors
      • Assess your business visibility
      • Assess your business growth, clients, and revenue
    • 26. 7. Tweak your plan
      • Evaluate your results and make any changes or enhancements that will get you closer to your goals
      • Continue doing those things that have proven most effective
    • 27. What’s next?
      • LinkedIn and blogging
      • Facebook and Twitter

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