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Social Media Rules of Engagement
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Social Media Rules of Engagement

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How to use social media for business. A quick checklist including the importance of setting objectives before you start, being respectful of your audience, and making sure you have the right mindset. …

How to use social media for business. A quick checklist including the importance of setting objectives before you start, being respectful of your audience, and making sure you have the right mindset. Social media is about building relationships, not selling!

Published in: Business, Technology

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  • 1. Could social media benefit YOUR business?
  • 2. Have an objective
    To get to know more about my industry and stay up to date
    To increase the number of potential customers on my database
    To extend my network
    To find out more about my customers
    To communicate regularly with my customers and stay ‘front of mind’
  • 3. Rules of engagement
    Customer focused
    Knowledgeable and helpful
    Community minded
    Willing to share
    Respectful of your audience
  • 4. How can it help
    Establish yourself as an expert
    Build relationships and trust
    Raise awareness of extent of
    services
    Increase your circle of influence
  • 5. How do I do that?
    Think like a customer
    Demonstrate that you understand your customers’ needs
    Share knowledge and expertise
    Provide information (yourself or via others)
  • 6. How to lose friends fast
    Here’s another one of our products
    We need to tell you about our new service
    Look! We’ve got a new website
    Here’s a link to some more information about us
    Look at our special offers
  • 7. So boring ...
  • 8. What will I write about?
    Things that you know about:
    Case studies
    Hints and tips
    Guides and ‘how to’s
    Videos and tutorials
    Anecdotes
  • 9. Who will I talk to?
    Customers (past, present, future)
    Enquirers
    Suppliers
    Colleagues, associates, partners
    Divide into segments:
    Group A
    Group B
    Group C
  • 10. Where will I find a new audience?
    Exhibitions and events
    Networking
    Sign up on website
    Lead generation e.g. ppc, direct mail
    Partners and affiliates
    Encourage others to share
    Join in others’ conversations
  • 11. When will I find time?
    News item Article
    Blog entry Status update
    Series of tweets
    Recycle information
  • 12. How do I get started?
    Decide on your objectives
    Define your target audience – where will you find them?
    Decide how you will track and measure response
    Start with one activity and build from there
  • 13. Put it into perspective
    Do your customers use social media?
    Will this activity generate revenue?
    How will you know if it’s successful?
    What else are you doing?
  • 14. Who can help me?
    Kick-off meeting to establish objectives
    Action plan
    Monthly review
    From £250
    jane@janebrocklebank.co.uk
    01628 675584
    www.janebrocklebank.co.uk

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