Ses To 2010 Landing Page Seminar

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From the Landing Page Express Clinic at SES Toronto 2010

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  • Google search: Muskoka Cottage Rentals – this was #2What do I do here?Place the search box on the landing page, why force the user to click one more time?
  • Google search: Toronto Singles events – this was #1Where do I start? Where is the navigation (oh, there it is) Page is not prioritized well
  • Google search: coffee service was search and this was #1
  • #1 place to buy pianos in north west America. You’d never know by look and feel of this site!!
  • Nielsen slams this in his book: the words lunch and dinner appear to be clickable but you operate this site using “Navigate” linkUsers spend a lot of time of web sites (that aren’t yours) do not violate conventions that they have learned on other sites by forcing them to “learn the rules” of your site. Make conventions conventional.
  • * When on to be acquired by Phillips
  • They are the largest company in the US to provide software to HR companies
  • Ses To 2010 Landing Page Seminar

    1. 1. Landing Page Optimization<br />Jane Motz Hayes<br />jmotzhayes@pagezero.com<br />@janegrl_inc <br />
    2. 2. Presentation Outline<br />Landing page don'ts<br />Landing page case studies <br />Formula for Landing Pages<br />
    3. 3. Why Landing Pages?<br />
    4. 4. Landing Page Sins (Ash, Nielsen, Eisenberg)<br /><ul><li>No clear call to action
    5. 5. Too many choices
    6. 6. Asking for too much info
    7. 7. Too much text on page
    8. 8. Visual distractions
    9. 9. Not keeping promises
    10. 10. Lack of trust </li></li></ul><li>More Landing Page Sins (Ash, Nielsen, Eisenberg)<br /><ul><li>Design elements that look like ads
    11. 11. Violating web wide conventions
    12. 12. Vaporous content and empty hype
    13. 13. Small product image sizes
    14. 14. Lack of product reviews
    15. 15. Complicated form / cart processes
    16. 16. Slow load times</li></li></ul><li>No clear call to action<br />
    17. 17. Too many choices<br />
    18. 18. Too much text on page<br />
    19. 19. Lack of Trust… <br />
    20. 20. Violating web conventions<br />
    21. 21. Apollo Health Landing Page (Old)<br />
    22. 22. Apollo Health Landing Page (New)<br />
    23. 23. NXPowerLite Old Page – 17.9% <br />
    24. 24. New Page Long – 27.5%<br />
    25. 25. New Page Short – 36.6%<br />
    26. 26. Job Description – Original Page<br />
    27. 27. Job Description - New Page <br />
    28. 28. Thanks everyone<br />Jane Motz Hayes<br />jmotzhayes@pagezero.com<br />@janegrl_inc<br />

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