2010 English150 Week9 Part1ppt


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  • Working thesis. Some people came up with points before the thesis, but it is good to have a working thesis before you begin any serious drafting. Keeps you focused. But remember that writing is always recursive.
  • Morgan Freeman and Visa (More people go with Visa.)
  • In persuasive writing, your focus is to change your readers’ minds, to make them see your point of view, or to move them to take action on behalf of your cause. Honest, ethical persuasion means bringing the readers -- through their own reasons and emotions -- to believe or act as the writer does.
  • You can attempt to appeal to your audience through what Aristotle calls “logos,” “pathos,” and “ethos”. Raphael’s (Renaissance painter) depiction of Plato and his student Aristotle.
  • 2010 English150 Week9 Part1ppt

    1. 1. Persuasive Week 9, Part 1
    2. 2. Today <ul><li>Persuasion Continued: Logical Fallacy </li></ul><ul><li>Article Quiz </li></ul>
    3. 3. Word-Of-The-Day Thesis: A proposition laid down or stated to be discussed and proved, or to be maintained against attack.
    4. 4. Thesis Statement: Persuasive <ul><li>Thesis statements develop in two stages: </li></ul><ul><li>Narrow the original topic until it is vivid and small enough to handle in your allotted space. </li></ul><ul><li>Make an assertion or express a viewpoint about this narrowed topic. </li></ul>
    5. 5. Simple Equations for a Thesis Statement Specific topic + Attitude/Angle/Argument = Thesis What you plan to argue + How you plan to argue it = Thesis
    6. 6. Strong vs Weak Theses Example 1 Hip hop is the best thing that has happened to music in twenty years. Though many people dismiss hip hop as offensive, hip hop music offers urban youth an important opportunity for artistic expression.
    7. 7. Strong VS Weak <ul><li>Example 2 </li></ul><ul><li>I would like to become a chef when I finish school. </li></ul><ul><li>Although both chefs and cooks can prepare fine meals, chefs differ from cooks in education, professional commitment, and artistry. </li></ul>
    8. 8. Weak Thesis <ul><li>Winning the upcoming game is really important/imperative/paramount/critical. </li></ul><ul><li>Although winning the next game would ease anxiety, Canada will have one more game to play together as a team if they lose, which will grant them more time to practice for the gold medal game. </li></ul>
    9. 9. Persuasion <ul><li>Successful strategies to handling objections. </li></ul><ul><li>1) show how the objection is flawed </li></ul><ul><li>a logical fallacy </li></ul><ul><li>question the facts </li></ul><ul><li>question the values </li></ul><ul><li>2) concede some truth to the objection </li></ul><ul><li>3) offer compromises </li></ul>
    10. 10. Logical Fallacies An error in reasoning Differs from a factual error (being wrong about the facts) An &quot;argument&quot; in which the premises given for the conclusion do not provide the needed degree of support
    11. 11. Kinds of Logical Fallacies 1) hasty generalization 2) red herring 3) slippery slope 4) one-after-the-other/cause and effect 5) tradition 6) endorsement 7) disconnected and circular 8) either...or 9) sentimentality/motherhood 10) character attacks 11) bandwagon
    12. 12. Hasty Generalization Generally an error in inductive generalizing Base a conclusion or claim on too few examples or oversimplified evidence Ex. Bucket of marbles.
    13. 13. Red Herring Irrelevant topic presented to divert attention from original issue (often an appeal to pathos) Changing topic rather than reasoning Example: Of course Native people were promised certain lands and payments, but wouldn’t they like to stand on their own feet?
    14. 14. Slippery Slope <ul><li>Some event (usually dire) inevitably follows from another event without explanation of how or why </li></ul><ul><li>Event X has occurred </li></ul><ul><li>Therefore event Y will inevitably happen. </li></ul><ul><li>Examples: </li></ul><ul><li>You can never give anyone a break. If you do, they’ll walk all over you. </li></ul><ul><li>We have to stop the tuition increase! Next thing you know, they’ll be charging $40,000 a semester. </li></ul>
    15. 15. One-After-The-Other Faulty Cause And Effect Claiming one thing causes another when the only relationship between the two things is that one preceded the other. Example: The family has deteriorated in the past 20 years—since feminism became strong. That proves how harmful feminism has been to America.
    16. 16. Tradition “ It’s always been done this way...” “ My parents taught me to think...” Cop-out Standing behind tradition instead of providing an argument Example: Men should always pay for dates because men have always paid for dates.
    17. 17. Endorsement Statement is seen as correct because the person saying it is seen to have some sort of authority. Common in advertising. Source A says that p. Source A is authoritative. Therefore, p is true.
    18. 18. Endorsement
    19. 19. Disconnected and Circular <ul><li>Unclear or unproven connection between “A” and “B.” </li></ul><ul><li>Premises and conclusions are the same </li></ul><ul><li>We couldn’t believe our neighbour was a cigarette smuggler: he was always friendly, hard-working, and punctual. </li></ul><ul><li>The soap opera is great because it is so exciting. </li></ul>
    20. 20. Either...Or Fallacy that suggests there are only two possibilities Presents issues in black and white (no grey area) We should either marry or break up. Either we enact the president’s plan or the economy will not recover.
    21. 21. Sentimentality Motherhood Appeal <ul><li>Pleading a cause based on feelings rather than merits </li></ul><ul><li>Manipulating emotional responses to symbols, values, or ideas valued by a particular group </li></ul><ul><li>“ country,” “family values,” “prosperity,” “decency,” “freedom” </li></ul><ul><li>Examples: </li></ul><ul><li>You’ve got to give me a “C” in this course or I won’t graduate. </li></ul><ul><li>This singer should would win the award because of her strong family values. </li></ul>
    22. 22. Character Attacks Attacking Opponent Name-calling Mudslinging Innuendo Example: http://www.youtube.com/watch?v=PikszBkfTHM NDP Ad from critical analysis assignment
    23. 23. Bandwagon Everyone else is doing it Fear of exclusion Conformity rather than reasoning Mob mentality Examples?
    24. 24. Practice Logical Fallacies
    25. 25. Persuasive Writing <ul><li>Persuasive Focus: </li></ul><ul><li>make them see your point of view </li></ul><ul><li>change readers’ minds </li></ul><ul><li>move them to action on behalf of your cause </li></ul>
    26. 26. Persuasion - logos - pathos - ethos
    27. 27. Concession-Refutation <ul><ul><li>Recognizing arguments on the other side </li></ul></ul>
    28. 28. Concession Example <ul><li>Story of Stuff http://www.youtube.com/watch?v=gLBE5QAYXp8 </li></ul>
    29. 29. Concession-Refutation <ul><ul><li>Assures your reader you are aware of the other side/you have explored the ongoing critical conversation. </li></ul></ul>
    30. 30. Concession-Refutation Model <ul><li>My opponent says A is true (allude to reasons) </li></ul><ul><li>A is not true; B is true for these reasons (thesis) </li></ul><ul><li>Elaborate on the reasons for believing A is not true </li></ul><ul><li>Elaborate on the reasons for believing B is true </li></ul><ul><li>State final implications and reflections, perhaps even a call to action </li></ul>
    31. 31. Structuring the Persuasive Essay <ul><li>introduction </li></ul><ul><ul><li>catchy opening </li></ul></ul><ul><ul><li>counter-argument/refutation </li></ul></ul><ul><ul><li>thesis statement </li></ul></ul><ul><li>main supporting ideas </li></ul><ul><li>conclusion </li></ul>
    32. 32. Syllogism <ul><li>Premise 1 </li></ul><ul><li>Premise 2 </li></ul><ul><li>Conclusion </li></ul><ul><li>Lawyers work long hours. </li></ul><ul><li>Nima is a lawyer. </li></ul><ul><li>Nima works long hours. </li></ul>
    33. 33. Bad Example of Persuasion <ul><li>It is obvious to anyone thinking logically that minimum wage should be increased. The current minimum wage is an insult and is unfair to the people who receive it. The fact that the last proposed minimum wage increase was denied is proof that the government of this state is crooked and corrupt. The only way for them to prove otherwise is to raise minimum wage immediately. </li></ul>
    34. 34. Syllogism <ul><li>Premise 1: Minimum wage should match the cost of living in society. </li></ul><ul><li>Premise 2: The current minimum wage does not match the cost of living in society. </li></ul><ul><li>Conclusion: Therefore, minimum wage should be increased. </li></ul>
    35. 35. Premise 1 <ul><li>The purpose of minimum wage is to ensure that workers can provide basic amenities to themselves and their families. A report in the Journal of Economic Studies indicated that workers cannot live above the poverty line when minimum wage is not proportionate with the cost of living. It is beneficial to society and individuals for a minimum wage to match living costs. </li></ul>
    36. 36. Premise 2 <ul><li>Unfortunately, our state's minimum wage no longer reflects an increasing cost of living. When the minimum wage was last set at $5.85, the yearly salary of $12,168 guaranteed by this wage was already below the poverty line. Years later, after inflation has consistently raised the cost of living, workers earning minimum wage must struggle to support a family, often taking 2 or 3 jobs just to make ends meet. 35% of our state's poor population is made up of people with full time minimum wage jobs. </li></ul>
    37. 37. Conclusion <ul><li>In order to remedy this problem and support the workers of this state, minimum wage must be increased. A modest increase could help alleviate the burden placed on the many residents who work too hard for too little just to make ends meet. </li></ul>
    38. 38. Monroe’s Motivated Sequence <ul><li>Moves people from awareness to action </li></ul><ul><li>Arouse attention </li></ul><ul><li>Demonstrate a need </li></ul><ul><li>Satisfy the need </li></ul><ul><li>Visualize the results </li></ul><ul><li>Call for action </li></ul><ul><li>Agitprop Theatre </li></ul>
    39. 39. Rogerian Conciliation <ul><ul><li>Less concerned with winning and losing </li></ul></ul><ul><ul><li>Explores common ground, building bridges, resolving differences, and negotiating and achieving reconciliation </li></ul></ul><ul><ul><li>Example on page 267 </li></ul></ul>