Charitable Giving in a Social World

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Studiocom helped The U.S. Fund for UNICEF promote their brand and their Trick-or-Treat for UNICEF campaign through mobile (iPhone/iPod Touch app) and social (Facebook app). Learn more about how it was …

Studiocom helped The U.S. Fund for UNICEF promote their brand and their Trick-or-Treat for UNICEF campaign through mobile (iPhone/iPod Touch app) and social (Facebook app). Learn more about how it was done.

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  • 1. D d Coffee Leadership 2010 PRESENTED TO DUNKIN’ DONUTS SEPTEMBER 13, 2010 CHARITABLE GIVING IN A SOCIAL WORLD
  • 2. The Brief The Client
  • 3. The Brief The Brief Create a UNICEF branded iPhone and Facebook application to engage, raise awareness and educate of their famous Trick-or-Treat for UNICEF campaign.
  • 4.
    • A Nickelodeon study found:
    • 98% of parents find the iPod Touch kid-friendly.
    • 84% percent said the same for the iPhone.
    The Insights
    • A ComScore study found:
    • 46% of iPhone users are parents
    • 28% of iPod touch users are parents
  • 5.
    • Moms in the target are active users of Social Network Sites, SMS and gaming.
    The Insights (Digital Mom 2009 Study)
  • 6. The Brief The Target Parents and children (ages 5-11)
  • 7. The Solution
    • Apps that have:
    • Fun
    • Function
    • Education
    • Scale
  • 8. The Result Jack-o-Lantern creator is a fun game for kids and parents to play with sharable components.
  • 9. The Result Virtual Trick-or-Treat allows for participation in Trick-or-Treat for UNICEF by requesting donations via SMS.
  • 10. The Result Pull from UNICEF USA RSS feeds to provide users quick and easy access to the latest news and events.
  • 11. The Result When crisis hits anywhere in the world, users are able to have an UNICEF alert push on their phone or get an email.
  • 12. The Result No matter where they are, users can make a donation by text, on the mobile web or call direct from their iPhone.
  • 13. Get Apps iTunes store: http://itunes.apple.com/us/app/unicef-usa/id391254624?mt=8 UNICEF USA Facebook: http://www.facebook.com/home.php?ref=logo#!/UNICEF-USA?v=app_147521488611889&ref=ts
  • 14. Make Contact Interested in learning what Studiocom can do for your brand? Make contact. Michelle Suttle New Business 404.879.2568 [email_address] @Studiocom
      • facebook.com/studiocom1