Charitable Giving in a Social World

D d Coffee Leadership 2010 PRESENTED TO DUNKIN’ DONUTS SEPTEMBER 13, 2010 CHARITABLE GIVING IN A SOCIAL WORLD

The Brief The Client

The Brief The Brief Create a UNICEF branded iPhone and Facebook application to engage, raise awareness and educate of their famous Trick-or-Treat for UNICEF campaign.

A Nickelodeon study found:
98% of parents find the iPod Touch kid-friendly.
84% percent said the same for the iPhone.
The Insights
A ComScore study found:
46% of iPhone users are parents
28% of iPod touch users are parents

Moms in the target are active users of Social Network Sites, SMS and gaming.
The Insights (Digital Mom 2009 Study)

The Brief The Target Parents and children (ages 5-11)

The Solution
Apps that have:
Fun
Function
Education
Scale

The Result Jack-o-Lantern creator is a fun game for kids and parents to play with sharable components.

The Result Virtual Trick-or-Treat allows for participation in Trick-or-Treat for UNICEF by requesting donations via SMS.

The Result Pull from UNICEF USA RSS feeds to provide users quick and easy access to the latest news and events.

The Result When crisis hits anywhere in the world, users are able to have an UNICEF alert push on their phone or get an email.

The Result No matter where they are, users can make a donation by text, on the mobile web or call direct from their iPhone.

Get Apps iTunes store: http://itunes.apple.com/us/app/unicef-usa/id391254624?mt=8 UNICEF USA Facebook: http://www.facebook.com/home.php?ref=logo#!/UNICEF-USA?v=app_147521488611889&ref=ts

Make Contact Interested in learning what Studiocom can do for your brand? Make contact. Michelle Suttle New Business 404.879.2568 [email_address] @Studiocom
facebook.com/studiocom1

Charitable Giving in a Social World

by Jane Goldman

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Charitable Giving in a Social World Presentation Transcript