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Charles Leadbeater : Cloud Culture (Culturemondo dedate at PICNIC)
 

Charles Leadbeater : Cloud Culture (Culturemondo dedate at PICNIC)

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These slides are from a presentation given by Charles Leadbeater at PICNIC festival in Amsterdam in September 2010. The session was called "Open the Vault - New Business Models for culture and ...

These slides are from a presentation given by Charles Leadbeater at PICNIC festival in Amsterdam in September 2010. The session was called "Open the Vault - New Business Models for culture and heritage" and was one of three debated hosted by Culturemonod as part of the festival.

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    Charles Leadbeater : Cloud Culture (Culturemondo dedate at PICNIC) Charles Leadbeater : Cloud Culture (Culturemondo dedate at PICNIC) Presentation Transcript

    • Charles Leadbeater Cloud Culture
    • Charles Leadbeater A guide to the world in four crude diagrams
    • Diagram One: What Kind of Innovation?
    • Sustaining Disruptive
    • Outside Inside
    • Sustaining Disruptive Outside Inside
    • Same goal and same but improved means
    • Sustaining Disruptive Outside Inside
    • Revised goals, different but institutional means
    • Sustaining Disruptive Outside Inside
    • Same goals different mix of means
    • Sustaining Disruptive Outside Inside
    • Different goals allow very different means
    • We need a mix of all four to work together
    • Sometimes they conflict: improve can be the enemy of transform
    • Transformation : reframing challenges and resources is political, requires advocacy, communication and mobilisation
    • Diagram Two: How we talk and engage
    • Low Volume High Volume
    • High Engage Low Engage
    • High Engage Low Engage Low Volume High Volume
    • Traditional politics Mass marketing Industrial media High Engage Low Engage Low Volume High Volume
    • Museums High Engage Low Engage Low Volume High Volume
    • French wine High Engage Low Engage Low Volume High Volume
    • Detached elites High Engage Low Engage Low Volume High Volume
    • Australian wine High Engage Low Engage Low Volume High Volume
    • Populist elites High Engage Low Engage Low Volume High Volume
    • Fox News + Talk Radio + Tea Party High Engage Low Engage Low Volume High Volume
    • Celebrity Personality Charisma High Engage Low Engage Low Volume High Volume
    • High Engage Low Engage Low Volume High Volume Social media MumsNet
    • High Engage Low Engage Low Volume High Volume Networked models
    • High Engage Low Engage Low Volume High Volume Everyday life
    • High Engage Low Engage Low Volume High Volume Quiet Chanting Buzz Lecture
    • Changing communications changes the way we innovate
    • Diagram Three: Mass Innovation
    • Many contributors Few contributors
    • Few Benefit Many benefit
    • Few Benefit Many benefit Many contributors Few contributors
    • Few Benefit Many benefit Many contributors Few contributors Bespoke Niche
    • Few Benefit Many benefit Many contributors Few contributors Highbrow Culture
    • Few Benefit Many benefit Many contributors Few contributors Mass Industrial Culture
    • Few Benefit Many benefit Many contributors Few contributors Corporate open innovation
    • Few Benefit Many benefit Many contributors Few contributors X Factor
    • Few Benefit Many benefit Many contributors Few contributors The App Store
    • Few Benefit Many benefit Many contributors Few contributors The App Store The App Store
    • Few Benefit Many benefit Many contributors Few contributors Community Open Source
    • Few Benefit Many benefit Many contributors Few contributors Mass micro-credit
    • Few Benefit Many benefit Many contributors Few contributors City = space for collective imagination
    • Few Benefit Many benefit Many contributors Few contributors Cloud Culture
    • Few Benefit Many benefit Many contributors Few contributors Bespoke Culture Mass Popular Culture X Factor Cloud Culture
    • Few Benefit Many benefit Many contributors Few contributors Scale Spread Small Sourcing
    • All of that has an impact on how social change comes about
    • Diagram Four: The Logic of Social Change
    • Big Impact Small Impact
    • Low investment High investment
    • Low investment High investment Big Impact Small Impact
    • Low investment High investment Big Impact Small Impact Everyday life
    • Low investment High investment Big Impact Small Impact All innovation ends here: make the new normal
    • Low investment High investment Big Impact Small Impact Bilbao Guggenheim
    • Low investment High investment Big Impact Small Impact Bilbao Guggenheim Copies of Bilbao
    • Low investment High investment Big Impact Small Impact Physical regeneration
    • Low investment High investment Big Impact Small Impact Traditional public services: families in crisis
    • Low investment High investment Big Impact Small Impact Infrastructure platforms for mass engagement
    • Low investment High investment Big Impact Small Impact Word of mouth Viral change
    • Low investment High investment Big Impact Small Impact Piggyback Connect small packets
    • Low investment High investment Big Impact Small Impact Florida’s Christian Taliban
    • The Four Diagrams
    • Is cloud culture transformational ?
    • Transformational social innovation is: highly engaged but often low volume
    • Transformational social innovation: seeks big impacts from small investments
    • Transformational social innovation is: Starts with few becomes many to many
    • Transformational social innovation: mixture of the very old and new
    • Multiple threats to open cloud culture: Rearguard action by traditional media
    • Multiple threats to open cloud culture: Government control of the cloud
    • Multiple threats to open cloud culture: The Cloud Capitalists
    • Multiple threats to open cloud culture: Open to whom and to do what?