Building Community
    Engagement




     An online strategy for
      Willowbank School
             2010
Context

  •  Willowbank School

  •  Multi-cultural

  •  Multi-lingual parent group

  •  Approximately 800 learners

  ...
Issues

•  Communication with parent group perceived as
   erratic

•  Newsletters not checked online by all parents

•  W...
Proposal

•  Discover the potential of virtual
   environments to develop an online
   strategy to nurture relationships
 ...
Opportunities
•    Parents informed on a continuous basis via Facebook and Twitter

•    Marketing of events and needs rea...
Facts

•  More than 55.8% of Facebook users are female
•  More than 41.9% of Facebook users are in the 25-44 age
   range
...
Risks and Rewards

Risks                              Rewards

•  Online environments can be      •  Continuous, up to dat...
Impact

•  Community informed of information and events

•  Paperless school a possible reality

•  Administration of acco...
Suggestions

•  Facebook account in the name of Willowbank
   School created

•  Twitter account in the name of Willowbank...
Action Plan

•  Professional learning for staff and parents

•  Facebook and Twitter etiquette resources available

•  Spe...
Personnel

•  Administrator of strategy

•  ICT facilitator liaison for professional learning

•  Marketing Strategist sup...
Timeline
          Term 2:                          Term 3:

•  Accounts set up               •  Teacher education on
    ...
Who is using social media?
           Twitter                       Facebook
•  Several professionals        •  Gifted Kid...
What would we tweet/post?

             Tweet                            Post
•  Notices                       •  Event vi...
Ongoing
        Analysing                      Monitoring
•  Engagement                   •  Reputation online
           ...
Traffic Generators

•  Generate via existing strategies ie newsletter

•  Buttons on website

•  Email to parents

•  Prin...
How does this all fit together?
              • Semi Private
              • S, T, P use
              • Password protecte...
Looking to the future …
A recent report indicated the top six technologies that will impact on education
in the next 3-5 y...
Still unsure?

•  http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Activity to date

•  5 followers            •  12 people like us

•  11 tweets              •  6 posts to wall

•  Follow ...
Web links

•  http://www.checkfacebook.com/
•  http://www.businessweek.com/idg/2010-06-19/keep-
   kids-safe-on-facebook.h...
Online engagement
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Online engagement

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Online engagement

  1. 1. Building Community Engagement An online strategy for Willowbank School 2010
  2. 2. Context •  Willowbank School •  Multi-cultural •  Multi-lingual parent group •  Approximately 800 learners •  Silver Enviro School
  3. 3. Issues •  Communication with parent group perceived as erratic •  Newsletters not checked online by all parents •  Website often perceived as out of date •  Aiming to be a paperless school
  4. 4. Proposal •  Discover the potential of virtual environments to develop an online strategy to nurture relationships with our various communities through the use of social media.
  5. 5. Opportunities •  Parents informed on a continuous basis via Facebook and Twitter •  Marketing of events and needs reaches the widest possible audience •  Business sponsorship possibilities through online advertising •  Ability to utilise language tools on applications allowing equitable access to information for non English speakers – Facebook has 69 language options and Twitter has 6. •  Opportunities to post links to websites and posts on supporting learning at home •  Facebook supports the use of Survey Monkey for community surveys and feedback •  Facebook and Twitter able to reach a wide audience over a short period of time to facilitate planning for 10th anniversary •  Clobby Group Chat – chatroom for invited guests on Facebook – generate focus groups
  6. 6. Facts •  More than 55.8% of Facebook users are female •  More than 41.9% of Facebook users are in the 25-44 age range •  http://www.checkfacebook.com/ •  Twitter allows for short tweets which can redirect to a web page or act as reminders •  Facebook allows for embedding of photos, video, surveys and larger amounts of information as well as possibilities for business sponsorship
  7. 7. Risks and Rewards Risks Rewards •  Online environments can be •  Continuous, up to date open to hacking streaming of information •  Not all parents will have •  Parent community informed access to online environments of updates and availability of information •  Consistent monitoring of sites and tweets/posts •  Quick, easy to access required information provided in a variety of languages •  Teacher facebook accounts need to be privacy protected
  8. 8. Impact •  Community informed of information and events •  Paperless school a possible reality •  Administration of accounts required by SLT •  Facebook and Twitter settings required to be tightly controlled •  Social Media etiquette professional learning required for teachers and available to parents
  9. 9. Suggestions •  Facebook account in the name of Willowbank School created •  Twitter account in the name of Willowbank School created •  An online strategy account to be set up for the updating and monitoring of the above accounts
  10. 10. Action Plan •  Professional learning for staff and parents •  Facebook and Twitter etiquette resources available •  Specific administrator email set up so that school has continuing access •  Careful monitoring of privacy and sharing settings •  Professional updates and tweets •  Monitoring of site by SLT
  11. 11. Personnel •  Administrator of strategy •  ICT facilitator liaison for professional learning •  Marketing Strategist support •  Teacher input •  Parent education and support
  12. 12. Timeline Term 2: Term 3: •  Accounts set up •  Teacher education on online etiquette •  Strategy advertised to parent community •  Online strategy explored for business opportunities •  Initial posts completed •  Aiming for X to sign up within term 3 •  Incentives for “liking” and “re tweeting” of posts
  13. 13. Who is using social media? Twitter Facebook •  Several professionals •  Gifted Kids Programme •  @yis – Yokohama •  Allergy New Zealand International School •  TED •  @sumprimary – Summerlands Primary •  JPPS Elementary School – •  @tawaint – Tawa Canada Intermediate School •  Kidicorp •  @ptengland – Point England School
  14. 14. What would we tweet/post? Tweet Post •  Notices •  Event videos •  Sports results •  Event photos •  Sports cancellations •  Links to websites/ KnowledgeNet •  Reminders for mufti etc •  Information for parents •  Meeting reminders •  Event information •  Newsletter links on website •  Surveys
  15. 15. Ongoing Analysing Monitoring •  Engagement •  Reputation online •  Trawl content on Facebook •  Growth of community and Twitter •  Visits to individual pages •  Tweet funnel for monitoring of tweets to align with •  http://www.facebook.com/ Willowbank values insights •  http:// openfacebooksearch.com/ •  http:// www.socialmention.com/
  16. 16. Traffic Generators •  Generate via existing strategies ie newsletter •  Buttons on website •  Email to parents •  Print run in partnership with local newspapers
  17. 17. How does this all fit together? • Semi Private • S, T, P use • Password protected • Learning focus KnowledgeNet Twitter Facebook
  18. 18. Looking to the future … A recent report indicated the top six technologies that will impact on education in the next 3-5 years: Major Impact Challenges •  Cloud computing •  Poor digital media literacy for educators •  Collaborative environments •  Out of date pedagogy and materials •  Poor strategy on evolution •  Game based learning •  Failure to adapt •  Mobile technology •  Lack of support for non traditional •  Augmented reality learning environments •  Flexible displays http://thejournal.com/Articles/2010/04/13/6-Technologies-That-Will-Shape-Education.aspx?Page=1
  19. 19. Still unsure? •  http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  20. 20. Activity to date •  5 followers •  12 people like us •  11 tweets •  6 posts to wall •  Follow us on twitter •  1 photo album @willowbanknz •  1 discussion •  Like us at: http://www.facebook.com/ pages/Howick/ Willowbank-School/ 125796360796155
  21. 21. Web links •  http://www.checkfacebook.com/ •  http://www.businessweek.com/idg/2010-06-19/keep- kids-safe-on-facebook.html •  http://www.pcworld.com/article/199162/ can_you_really_trust_facebook.html?tk=hp_new •  http://www.nzherald.co.nz/technology/news/ article.cfm?c_id=5&objectid=10650497&pnum=2 •  http://thejournal.com/Articles/2010/04/13/6- Technologies-That-Will-Shape-Education.aspx?Page=1
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