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SocialBridge Overview
 

SocialBridge Overview

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    SocialBridge Overview SocialBridge Overview Document Transcript

    • SocialBridge for Agencies Central Desktop’s SocialBridge™ agency collaboration solution helps marketing agencies get more done in less time and improve communication flow with clients. The result? You maximize billable hours and increase client satisfaction and retention, driving revenue and cost savings. www.socialbridgemarketing.com | 1-866-692-1649 | PAGE 1 © 2011 Central Desktop Inc© 2011 Central Desktop Inc.
    • Table of ContentsCurrent Process ............................................................................................................................................ 3Introduction to SocialBridge .......................................................................................................................... 4Functionality Overview .................................................................................................................................. 5 Client Connect ........................................................................................................................................... 5 Innovation Room ....................................................................................................................................... 6 Feedback Loop ......................................................................................................................................... 6 Digitized Review + Approve ...................................................................................................................... 6 Work Order Manager ................................................................................................................................ 7 Pursuit Suite .............................................................................................................................................. 7 Media Share .............................................................................................................................................. 7About Central Desktop .................................................................................................................................. 8 Corporate Overview .................................................................................................................................. 8 Customers ................................................................................................................................................. 8 Industry Recognition ................................................................................................................................. 8www.socialbridgemarketing.com | 1-866-692-1649 | PAGE 2© 2011 Central Desktop Inc
    • Current ProcessThe requirement to deliver top-notch campaigns in the shortest time frame possible is top-of-mind foragencies of all sizes and specialties. Communication and files are exchanged via phone, email, FTP, andin-person meetings at a rapid pace and at a tremendous volume. As your client list increases, newprojects are added, and agency and client staff come and go, keeping the business running at the level ofservice your clients expect becomes more and more of a challenge. Common issues our customers havestruggled with in the past include: • Lost files and poor version control, resulting in client frustration and re-work for the agency • Disparate conversations and emails capturing key project decisions or discussions create poor team communication and equally poor project delivery • Poor audit trail of client decisions and ambiguous or incomplete feedback causes scope creep, costly mistakes and rework • Lost productivity from time wasted with administrative tasks, such as reminding staff of deadlines, checking status of work-in-progress, and documenting discussions and feedback • Lack of client engagement results in low client satisfaction and increased threat of client loss • Pressure from clients for aggressive pricing, forcing the agency to reduce price of billable hours or to look for cost-cutting measures • High staff turnover causing wasted time to transition project files and knowledge to new hireswww.socialbridgemarketing.com | 1-866-692-1649 | PAGE 3© 2011 Central Desktop Inc
    • Introduction to SocialBridgeCentral Desktop’s SocialBridge™ agency collaboration solution is a cloud-based product that enablesinternal and external teams to share files, centralize communication, and streamline both creative andoperational processes. • Maximize billable hours. Reduce administrative work, automate processes and ramp up new hires more quickly so you can take on more business without increasing staff. • Centralize communication and tools. Use one system to store and share files, capture discussions, feedback and approvals, to keep decentralized internal and external team members up-to-date and to eliminate the need for disparate tools, share drives, FTP sites and extranets. • Increase client satisfaction and retention. Build an ongoing connection with clients to immerse them in your brand, keep them more engaged and show continuous value, driving repeat business. Collaborate in a centralized online location with partner agencies, with automated workflow to ensure all parties stay on schedule and are aligned with the client’s campaign strategy.The integrated solution enables: • Automated brief submission and work order processes • Review, comment on and approve proofs and rough cuts online • Quick project and client setup with ready-to- go templates • Track client feedback, decisions and sign- offs in a centralized, secure location • Access project status and files online, anytimeSpecific benefits of an integrated solution are: • Simple, easy-to-use interface results in successful user adoption • Streamlined workflow to save staff time and increase billable hours • Premium product support for your agency, and your customers • Real-time, collaborative site encourages offline conversations to strengthen client and partner relationships • Cloud-based technology means no to little burden on your IT staffwww.socialbridgemarketing.com | 1-866-692-1649 | PAGE 4© 2011 Central Desktop Inc
    • Functionality OverviewSocialBridge’s collaboration suite includes on-demand features and functionality to enable each agencydepartment’s needs for streamlined and effective processes, and enhanced client communication. Client Connect Use SocialBridge to collaborate with your client team throughout the planning and creative process. Your agency’s account managers will be able to create a workspace, or virtual team room, that will serve as a centralized online location fordiscussions and files. Account managers will be able to obtainclient feedback on proofs or video rough cuts, as well as onoverall project plans, timeline, and latest events that impact theclient’s PR strategy, project timeframe or campaign objectives.If your client requires you to collaborate with other agencies,such as PR or other interactive agencies, invite these thirdparties into your Client Connect workspace, or create a separate, private workspace with just your team,and the other partner agencies.www.socialbridgemarketing.com | 1-866-692-1649 | PAGE 5© 2011 Central Desktop Inc
    • Innovation Room Your clients are constantly expecting fresh, new ideas, filled with ingenuity that reflects a solid understanding of what the client is thinking. SocialBridge takes the innovation process to the next level by enabling “offline” brainstorming when your team is not able to meet face m face-to-face. Yourinternal team can access and contribute to a robustknowledgebase of customer, industry and competitorinformation; keep up-to-date on client news as it happens datethrough integrated RSS feeds; and share and discuss id ideas,strategies and creatives online through discussion threadsand status updates. Passive stakeholders can view theteam’s recent activity and discussions real real-time, while activecollaborators can participate by emailing or posting feedbackto SocialBridge. When it’s time to share ideas and creatives with clients or prospects, utilize our built . built-inscheduling, conference call and web meeting functionality. Feedback Loop Keep clients on track with your deadlines, and expedite the client feedback process. Set up a workspace where your client’s marketing staff can discuss your latest proof or rough cut version with other colleagues and teammembers in a centralized location. The client’s main point ation. point-of-contact no longer has to gather and consolidate feedbackfrom their team – it’s all in one location in SocialBridge. Digitized Review + Approve Clients, account managers, and creative directors alike waste time documenting feedback and cumenting requested edits on specific elements of proofs or rough cuts. Give your team, and your clients, the ability to use easy visual mark mark-up andcommunication tools on proofs of any format, including (butnot limited to) PDF, Word, Adobe, PowerPoint, JPEG, MPG,AVI, MOV and SWF. With the built-in approval workflow, inproofs can be routed to different stakeholders, with acomprehensive audit trail of who reviewed and approvedeach file, what comments they provided, and when. At anypoint in time, creative directors, or any other stakeholder, can ativealso view the status of the proof review process. ewww.socialbridgemarketing.com | 1 1-866-692-1649 | PAGE 6© 2011 Central Desktop Inc
    • Work Order Manager An agency’s producers, traffic controllers, or creative directors achieve maximum time savings with SocialBridge’s powerful workflow functionality. Without the assistanceof IT or expensive system consultants, you can createworkflow rules to automatically assign tasks and sendautomated alerts. Notify internal staff, or clients, when a workorder or client brief is submitted, when work has beencompleted, or any stage of the creative process in between.Keep your team in sync and productive through the process,even when they are not in the same office location. Pursuit Suite Collaborate with key internal team members on strategic accounts, proposals, RFP responses, presentations, spec work and more. Centralize and simultaneously edit documents, hold threaded discussions, andprovide and consolidate feedback on creative conceptsbefore presenting to prospective clients. SocialBridge alsoprovides executives with visibility into each account and teamprogress to date. Media Share If your projects require your agency to collaborate with an email automation vendor, media outlets, boutique agencies or marketing specialists, use SocialBridge to facilitate discussions and filesharing instead of email and FTP. Each partner can havetheir own workspace to collaborate in a central location forone, or many, client projects you might be working ontogether. Since SocialBridge is one synchronized system, youcan share creatives from your Client Connect or InnovationRoom workspaces, without downloading and uploading,preventing version control issues.www.socialbridgemarketing.com | 1-866-692-1649 | PAGE 7© 2011 Central Desktop Inc
    • About Central DesktopFounded UsersMay 2005 More than 450,000Headquarters PartnersPasadena, CA Intuit, Salesforce.com, Zoho, TriCipher, OffiSync, Creately, RHUBCorporate OverviewCentral Desktop delivers a cloud-based social collaboration platform that transforms how people connect, basedcommunicate and share information to drive profitable business results. Businesses of all sizes useCentral Desktop’s complete online collaboration solution to manage projects and documents in the cloudwith colleagues, customers and partners. Founded in 2005, Central Desktop is a privately-held company privatelywith headquarters in Pasadena, California.CustomersWith 450,000 users, Central Desktop serves40% of the Fortune 1000 as well asorganizations in marketing and communications,media, technology, professional services,architecture and design, manufacturing and otherindustries. Key Central Desktop customersinclude CBS, the Humane Society of the UnitedStates, U.S. Department of Health & HumanServices, Netflix, Gymboree, Workday andHarvard University.Industry Recognition • 2010 Inc. 500 • 2010 Red Herring 100 • 2010 Lead411 Technology 500 • 2010 Hot Company by Netw Network Products Guide • Los Angeles Business Journal – Fastest Growing Private Companies • InformationWeek’s Startup 50 – 2009 ’s • BusinessWeek’s Best of the Web – 2006 ’swww.socialbridgemarketing.com | 1 1-866-692-1649 | PAGE 8© 2011 Central Desktop Inc