The Truth About Seo

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SEO For Developers: What SEO is and isn't

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  • SPEAKER NOTES -------------------- Hey, I’m nate Way too much content in this deck to cover Goal is to: Convince you of the value of adopting these best practices Give you a sense of the biggest issues Provide a reference you can download later and fix everything you need to. Also, I big into real world examples, so if anyone has a website you want me to review, drop it on stage and at the end I’ll come take a look Also, afterwards I’ll be at the Q&A place for as long as you need to answer any questions In the building of any site, there are 10 people involved. Most orgs don't one person to do SEO, we think that will evolve. Kind of like security was 5 years ago.
  • The Truth About Seo

    1. 1. Search Friendly Web Development Vanessa Fox Founder NineByBlue.com Nathan Buggia Lead Program Manager Microsoft Webmaster Center
    2. 2. Vanessa Fox
    3. 3. Nathan Buggia <ul><li>Webmaster Center </li></ul><ul><li>Am I being indexed? </li></ul><ul><li>Are there any penalties? </li></ul><ul><li>How to submit sitemaps? </li></ul><ul><li>--------------- </li></ul><ul><li>Support </li></ul><ul><li>Feedback </li></ul><ul><li>News </li></ul>http://webmaster.live.com And they need it by when?!? … and they need more tools, and data and technical info, and 302s…
    4. 4. Why should you care about SEO?
    5. 5. SEO != SPAM
    6. 6. SEO = Good design Online Resources: www.aslistapart.org www.seomoz.org www.sitepoint.com
    7. 7. SEO = More Than Search
    8. 8. Less expensive to plan for SEO Planning Design Development Test Production $$$$ $
    9. 9. The Equation Design for your customers Be smart about robots Enjoy long-lasting success
    10. 10. Agenda <ul><li>How search engines work </li></ul><ul><li>Building pages </li></ul><ul><li>Architecting navigation </li></ul><ul><li>Integrating Marketing </li></ul><ul><li>Diagnosing SEO issues </li></ul>
    11. 11. Where to next? http://janeandrobot.com http://ninebyblue.com http://SearchDeveloperDay.com http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com

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