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Developer Summit: Open Source Stack<br />Presented by: Kenny Hyder<br />Senior Consultant, Position Tech<br />Kenny Hyder ...
Open Source<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
Benefits of Open Source<br /><ul><li> Easy to work with
 Large Support Communities
 Lots of Plugins & Tools Available</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positio...
Downside of Open Source<br /><ul><li> Designed for Usability, Not Search
 No support line</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kenny...
Quick & Dirty Tricks<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kenny...
Quick & Dirty Tricks for Open Source<br />Title Tags<br /><ul><li> Heavily weighted by search engines
 Easy to implement/supported plugins for most frameworks
 Apply global rules for product & category pages</li></ul>Guidelines:<br /><ul><li> Limit to 69 characters INCLUDING space...
 Place keyword in front
 If you use branding terms, place in back of title</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com ...
Quick & Dirty Tricks for Open Source<br />URL Structures<br /><ul><li> Keyword Relevancy in URL adds to SEO
 Easy to implement with mod_rewrite and/or plugins
 Apply global rules for product & category pages</li></ul>Guidelines:<br /><ul><li> DON’T SPAM YOUR URLS!
 Use hyphens instead of underscores
 ex. http://domain.com/category/name-of-product.php</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com...
Quick & Dirty Tricks for Open Source<br />Navigation<br /><ul><li> Good Navigation = Good Indexing
 Search Engines get to everything on your site by how you link to it</li></ul>Guidelines:<br /><ul><li> Always use text ba...
 For drop downs, use CSS, not JavaScript controllers
 Use relevant keywords for anchors
 Use server side includes for fast changes</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder...
Quick & Dirty Tricks for Open Source<br />XML Sitemaps<br /><ul><li> Jump Starts the Indexing Process
 SUPER Easy to Implement</li></ul>Guidelines:<br /><ul><li> Include all the fields
 Validate</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<b...
Tools<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
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LAMP Stack and SEO

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Transcript of "LAMP Stack and SEO"

  1. 1. Developer Summit: Open Source Stack<br />Presented by: Kenny Hyder<br />Senior Consultant, Position Tech<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  2. 2. Open Source<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  3. 3. Benefits of Open Source<br /><ul><li> Easy to work with
  4. 4. Large Support Communities
  5. 5. Lots of Plugins & Tools Available</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  6. 6. Downside of Open Source<br /><ul><li> Designed for Usability, Not Search
  7. 7. No support line</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  8. 8. Quick & Dirty Tricks<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  9. 9. Quick & Dirty Tricks for Open Source<br />Title Tags<br /><ul><li> Heavily weighted by search engines
  10. 10. Easy to implement/supported plugins for most frameworks
  11. 11. Apply global rules for product & category pages</li></ul>Guidelines:<br /><ul><li> Limit to 69 characters INCLUDING spaces, best around 64-65 char.
  12. 12. Place keyword in front
  13. 13. If you use branding terms, place in back of title</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  14. 14. Quick & Dirty Tricks for Open Source<br />URL Structures<br /><ul><li> Keyword Relevancy in URL adds to SEO
  15. 15. Easy to implement with mod_rewrite and/or plugins
  16. 16. Apply global rules for product & category pages</li></ul>Guidelines:<br /><ul><li> DON’T SPAM YOUR URLS!
  17. 17. Use hyphens instead of underscores
  18. 18. ex. http://domain.com/category/name-of-product.php</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  19. 19. Quick & Dirty Tricks for Open Source<br />Navigation<br /><ul><li> Good Navigation = Good Indexing
  20. 20. Search Engines get to everything on your site by how you link to it</li></ul>Guidelines:<br /><ul><li> Always use text based navigation
  21. 21. For drop downs, use CSS, not JavaScript controllers
  22. 22. Use relevant keywords for anchors
  23. 23. Use server side includes for fast changes</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  24. 24. Quick & Dirty Tricks for Open Source<br />XML Sitemaps<br /><ul><li> Jump Starts the Indexing Process
  25. 25. SUPER Easy to Implement</li></ul>Guidelines:<br /><ul><li> Include all the fields
  26. 26. Validate</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  27. 27. Tools<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  28. 28. Tools: Wordpress<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  29. 29. Tools: Wordpress<br />All in One SEO Pack<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  30. 30. Tools: Wordpress<br />Permalinks<br />&lt;IfModulemod_rewrite.c&gt;<br />RewriteEngine On<br />RewriteBase /<br />RewriteCond%{REQUEST_FILENAME} !-f<br />RewriteCond%{REQUEST_FILENAME} !-d<br />RewriteRule. /index.php [L]<br />&lt;/IfModule&gt;<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  31. 31. Tools: Wordpress<br />Alt Text<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  32. 32. Tools: Wordpress<br />Robots Meta<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  33. 33. Tools: Wordpress<br />Others<br /><ul><li> XML Sitemaps
  34. 34. Top 10
  35. 35. Related Posts
  36. 36. Feedburner
  37. 37. Social Bookmarking
  38. 38. SEO No Duplicate</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  39. 39. Tools: Wordpress<br />Thesis Theme<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  40. 40. Tools:Drupal<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  41. 41. Tools:Drupal<br />SEO Checklist<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  42. 42. Tools:Drupal<br />Others<br /><ul><li> Meta Tags
  43. 43. XML Sitemaps
  44. 44. Canonical URLs</li></ul>Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  45. 45. Tools:Joomla<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  46. 46. Tools:Joomla<br />Title Tags<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  47. 47. Tools:Joomla<br />SEO Generator – Auto Meta Data<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  48. 48. Tools:Joomla<br />sh404SEF/SEF Advance – Search Engine Friendly URLS<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  49. 49. Tools:Joomla<br />Missing Metadata<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  50. 50. Tools:Joomla<br />Header Tags<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
  51. 51. Questions?<br />Kenny Hyder<br />khyder@positiontech.com<br />http://positiontech.com<br />http://twitter.com/kennyhyder<br />Download: http://hyder.me/download/developer-summit.pptx<br />Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder<br />
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