LAMP Stack and SEO

Developer Summit: Open Source Stack
Presented by: Kenny Hyder
Senior Consultant, Position Tech
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Open Source

Benefits of Open Source

Easy to work with
Large Support Communities
Lots of Plugins & Tools Available

Downside of Open Source

Designed for Usability, Not Search
No support line

Quick & Dirty Tricks

Quick & Dirty Tricks for Open Source
Title Tags

Heavily weighted by search engines
Easy to implement/supported plugins for most frameworks
Apply global rules for product & category pages

Guidelines:

Limit to 69 characters INCLUDING spaces, best around 64-65 char.
Place keyword in front
If you use branding terms, place in back of title

URL Structures

Keyword Relevancy in URL adds to SEO
Easy to implement with mod_rewrite and/or plugins
Apply global rules for product & category pages

Guidelines:

DON’T SPAM YOUR URLS!
Use hyphens instead of underscores
ex. http://domain.com/category/name-of-product.php

Navigation

Good Navigation = Good Indexing
Search Engines get to everything on your site by how you link to it

Guidelines:

Always use text based navigation
For drop downs, use CSS, not JavaScript controllers
Use relevant keywords for anchors
Use server side includes for fast changes

XML Sitemaps

Jump Starts the Indexing Process
SUPER Easy to Implement

Guidelines:

Include all the fields
Validate

Tools

Tools: Wordpress

Tools: Wordpress
All in One SEO Pack

Tools: Wordpress
Permalinks
<IfModulemod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond%{REQUEST_FILENAME} !-f
RewriteCond%{REQUEST_FILENAME} !-d
RewriteRule. /index.php [L]
</IfModule>

Tools: Wordpress
Alt Text

Tools: Wordpress
Robots Meta

Tools: Wordpress
Others

XML Sitemaps
Top 10
Related Posts
Feedburner
Social Bookmarking
SEO No Duplicate

Tools: Wordpress
Thesis Theme

Tools:Drupal

Tools:Drupal
SEO Checklist

Tools:Drupal
Others

Meta Tags
XML Sitemaps
Canonical URLs

Tools:Joomla

Tools:Joomla
Title Tags

Tools:Joomla
SEO Generator – Auto Meta Data

Tools:Joomla
sh404SEF/SEF Advance – Search Engine Friendly URLS

Tools:Joomla
Missing Metadata

Tools:Joomla
Header Tags

Questions?
Kenny Hyder
khyder@positiontech.com
http://positiontech.com
http://twitter.com/kennyhyder
Download: http://hyder.me/download/developer-summit.pptx