Diagnosing Issues

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    Diagnosing Issues - Presentation Transcript

    1. Diagnosing Issues
    2. A Path to Improvement
    3. Houston… do we have a problem? Daily # of Visitors for Example.com (000’s) For this social networking company, this much traffic came from search Where’s superbowl.com ? Would you click this link? Is this what your website looks like to the 100M smart phone users? (if you’re vans.com, then yes!)
    4. Identify Problems
      • Sudden traffic drops
      • Not getting traffic where you expect
      • Content in SERPs does not look appealing
      • Customers have bad click-through experience
    5. Step 1: Get the data
    6.  
    7. Step 2: Find the Cause Crawling Ranking Index Query Parsing Dynamic Ranking
    8.  
    9.  
    10.  
    11. However…
    12. Many Advanced Diagnostics
      • Site Moves
        • Redirects
        • New domain issues
        • Content changes
      • Dynamic URLs
        • URL rewriting
        • Managing parameters
        • Moving session information to cookies
        • State management
      • Duplicate Content
        • URL canonicalization
        • Exact vs. approximate dups
        • Dynamic content
      • Other issues
        • Geographic location
    13. Diagnostic Checklists and Resources
      • Search Accessibility Checklist
      • Search Discoverability Checklist
      • Diagnostic Tools
      janeandrobot.com
    14. Off Page Assessment
    15. Example: Global Scholar
      • site: search
        • 148 pages indexed
        • 57 are from /blog
      college tutoring and homework help Global Scholar Google 107 6 Yahoo 62 26 Live Search 64 3
    16. On-Page Assessment
      • Links not accessible with Javascript off
      • URLs don’t change for new pages
      • Title tag has no keywords
      • Many images have no ALT tags
      • Home page canonicalization problems
      • No H1 tags
    17. <select name=&quot;ctl00$Content$ctlSearchDropdownBox$ctlSearchDropdownSubject$cboSearchFacet&quot; id=&quot;ctl00_Content_ctlSearchDropdownBox_ctlSearchDropdownSubject_cboSearchFacet” style=&quot;width:180px;&quot;>
    18.  
    19. Questions
    20. Site Reviews
    21. Where to next? http://janeandrobot.com http://ninebyblue.com http://SearchDeveloperDay.com http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com

    + Jane RobotJane Robot, 2 years ago

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