Link Building like Michael Winner - LinkLove London 2012

Link Building Like Michael Winner Jane Copland, AyimaJane Copland | Ayima Search Marketing | LinkLove London 2012

LINK BUILDING LIKE EVERYONE ELSE If you think about link building like everyone else, you get the same links as everyone else.Jane Copland | Ayima Search Marketing | LinkLove London 2012

BUS LANES £60 FINEJane Copland | Ayima Search Marketing | LinkLove London 2012

MICHAEL WINNER ON BUS LANES They only charge you £60 to use them, and you get no points! Wonderful value!Jane Copland | Ayima Search Marketing | LinkLove London 2012

BUS LANES £60 FINE INVESTMENTJane Copland | Ayima Search Marketing | LinkLove London 2012

So how do we linkbuild like Michael Winner?Jane Copland | Ayima Search Marketing | LinkLove London 2012

So how do we linkbuild like Michael Winner? Think Differently.Jane Copland | Ayima Search Marketing | LinkLove London 2012

This gives you the advantage.Jane Copland | Ayima Search Marketing | LinkLove London 2012

This gives you the advantage. What were once difficulties are now opportunities.Jane Copland | Ayima Search Marketing | LinkLove London 2012

Jane Copland | Ayima Search Marketing | LinkLove London 2012

• 4.7 billion worldwide television viewers in 2008 • 3.9 billion viewers in 2004 • ?.? billion viewers in 2012 … compare to the 2010 World Cup football final of 24.3 millionEvents from the Olympics will be linked to from most of the world’s large media publications. Jane Copland | Ayima Search Marketing | LinkLove London 2012

But… most people don’t have a£700 million linkbuilding budget Jane Copland | Ayima Search Marketing | LinkLove London 2012

WWMWD?Jane Copland | Ayima Search Marketing | LinkLove London 2012

£20,000 investmentJane Copland | Ayima Search Marketing | LinkLove London 2012

£20,000 FINE OR £20,000 INVESTMENT? I got a £699,980,000discount on Olympic advertising! In no way do Distilled or I suggest you actually do this! Jane Copland | Ayima Search Marketing | LinkLove London 2012

THESE ARE NOT YOUR AVERAGE LINKS You still need “traditional” links. You still need volume. You still need a budget for “link dev” that goes beyond “golden links.”Jane Copland | Ayima Search Marketing | LinkLove London 2012

START INVESTINGIDENTIFY YOUR TARGETS. WORK BACK TO WHAT IS ACHIEVABLEJane Copland | Ayima Search Marketing | LinkLove London 2012

INVESTING IN COVERAGEInvestments are not as secure as purchases. If I purchase a link, the link is mine, most likely for as long as the terms of the negotiation. If I invest in attention-building activities, they might not pay off. Jane Copland | Ayima Search Marketing | LinkLove London 2012

INVESTING IN COVERAGEInvestments are not as secure as purchases. If I purchase a link, the link is mine, most likely for as long as the terms of the negotiation. If I invest in attention-building activities, they might not pay off. … but they probably will. Jane Copland | Ayima Search Marketing | LinkLove London 2012

AND THEN, PEOPLE MAKE YOUR PUBLICITY FOR YOUJane Copland | Ayima Search Marketing | LinkLove London 2012

THE PROS AND CONS OF“REAL” THINGS VERSUS “LINKBAIT”Jane Copland | Ayima Search Marketing | LinkLove London 2012

LEMONS INTO LEMONADEJane Copland | Ayima Search Marketing | LinkLove London 2012

STOP BEING SHYYou have the product, but it doesn’t always sell itself.There is nothing dirty about outreach.If you build something amazing enough,some of “them” will come with minimalEffort. But if you have built somethingamazing enough, don’t be shy about showing it off! Image via http://www.kcnn.org/ Jane Copland | Ayima Search Marketing | LinkLove London 2012

YOUR EMAILS ARE TOO LONGJane Copland | Ayima Search Marketing | LinkLove London 2012

DON’T LIE … especially not like this Image via David Leonhardt at http://www.seo-writer.com/Jane Copland | Ayima Search Marketing | LinkLove London 2012

USE YOUR PREVIOUS SUCCESSES AS A HOOK Got a link or a mention from someone amazing? Mention it!We aren’t shy about putting this on our websites to promote trust; why are we shy aboutputting it in our emails? Jane Copland | Ayima Search Marketing | LinkLove London 2012

WHAT IF THE GOLDEN LINK IS ALREADY YOURS?Jane Copland | Ayima Search Marketing | LinkLove London 2012

THE MICHAEL WINNER RULES OF GOLDEN LINK BUILDING1. Opportunity is everywhere if you look at your obstacles differently2. Start with what you want; work back to what you can afford and manage3. Think about a situation as a whole. Don’t judge solely on face value Jane Copland | Ayima Search Marketing | LinkLove London 2012

THE MICHAEL WINNER RULES OF GOLDEN LINK BUILDING Thank You! www.ayima.com jane@ayima.com @jane_coplandJane Copland | Ayima Search Marketing | LinkLove London 2012

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Link Building like Michael Winner - LinkLove London 2012

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Link Building like Michael Winner - LinkLove London 2012 Presentation Transcript