Link Building           Like Michael Winner                   Jane Copland, AyimaJane Copland | Ayima Search Marketing | L...
LINK BUILDING LIKE EVERYONE ELSE              If you think about               link building like              everyone el...
BUS LANES                                                 £60 FINEJane Copland | Ayima Search Marketing | LinkLove London ...
MICHAEL WINNER ON BUS LANES                       They only charge                        you £60 to use                  ...
BUS LANES                                             £60 FINE                                           INVESTMENTJane Co...
So how do we linkbuild like Michael Winner?Jane Copland | Ayima Search Marketing | LinkLove London 2012
So how do we linkbuild like Michael Winner?       Think Differently.Jane Copland | Ayima Search Marketing | LinkLove Londo...
This gives you the          advantage.Jane Copland | Ayima Search Marketing | LinkLove London 2012
This gives you the          advantage.       What were once     difficulties are now        opportunities.Jane Copland | A...
Jane Copland | Ayima Search Marketing | LinkLove London 2012
• 4.7 billion worldwide television viewers in 2008  • 3.9 billion viewers in 2004  • ?.? billion viewers in 2012    … comp...
But… most people don’t have a£700 million linkbuilding budget                  Jane Copland | Ayima Search Marketing | Lin...
WWMWD?Jane Copland | Ayima Search Marketing | LinkLove London 2012
Jane Copland | Ayima Search Marketing | LinkLove London 2012
£20,000 investmentJane Copland | Ayima Search Marketing | LinkLove London 2012
£20,000 FINE OR £20,000 INVESTMENT?      I got a   £699,980,000discount on Olympic    advertising!                        ...
THESE ARE NOT YOUR AVERAGE LINKS You still need “traditional” links. You still need volume. You still  need a budget for “...
START INVESTINGIDENTIFY YOUR TARGETS. WORK BACK TO WHAT IS ACHIEVABLEJane Copland | Ayima Search Marketing | LinkLove Lond...
INVESTING IN COVERAGEInvestments are not as secure as purchases. If I purchase a link, the link    is mine, most likely fo...
INVESTING IN COVERAGEInvestments are not as secure as purchases. If I purchase a link, the link    is mine, most likely fo...
Jane Copland | Ayima Search Marketing | LinkLove London 2012
AND THEN, PEOPLE MAKE YOUR PUBLICITY FOR YOUJane Copland | Ayima Search Marketing | LinkLove London 2012
THE PROS AND CONS OF“REAL” THINGS VERSUS “LINKBAIT”Jane Copland | Ayima Search Marketing | LinkLove London 2012
LEMONS INTO LEMONADEJane Copland | Ayima Search Marketing | LinkLove London 2012
STOP BEING SHYYou have the product, but it doesn’t always sell itself.There is nothing dirty about outreach.If you build s...
YOUR EMAILS ARE TOO LONGJane Copland | Ayima Search Marketing | LinkLove London 2012
DON’T LIE      … especially not like this                          Image via David Leonhardt at http://www.seo-writer.com/...
USE YOUR PREVIOUS SUCCESSES AS A HOOK           Got a link or a mention from someone amazing? Mention it!We aren’t shy abo...
WHAT IF THE GOLDEN LINK IS ALREADY YOURS?Jane Copland | Ayima Search Marketing | LinkLove London 2012
THE MICHAEL WINNER RULES OF GOLDEN LINK BUILDING1. Opportunity is everywhere if you look at your obstacles differently2. S...
THE MICHAEL WINNER RULES OF GOLDEN LINK BUILDING                  Thank You!                       www.ayima.com          ...
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Link Building like Michael Winner - LinkLove London 2012

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Transcript of "Link Building like Michael Winner - LinkLove London 2012"

  1. 1. Link Building Like Michael Winner Jane Copland, AyimaJane Copland | Ayima Search Marketing | LinkLove London 2012
  2. 2. LINK BUILDING LIKE EVERYONE ELSE If you think about link building like everyone else, you get the same links as everyone else.Jane Copland | Ayima Search Marketing | LinkLove London 2012
  3. 3. BUS LANES £60 FINEJane Copland | Ayima Search Marketing | LinkLove London 2012
  4. 4. MICHAEL WINNER ON BUS LANES They only charge you £60 to use them, and you get no points! Wonderful value!Jane Copland | Ayima Search Marketing | LinkLove London 2012
  5. 5. BUS LANES £60 FINE INVESTMENTJane Copland | Ayima Search Marketing | LinkLove London 2012
  6. 6. So how do we linkbuild like Michael Winner?Jane Copland | Ayima Search Marketing | LinkLove London 2012
  7. 7. So how do we linkbuild like Michael Winner? Think Differently.Jane Copland | Ayima Search Marketing | LinkLove London 2012
  8. 8. This gives you the advantage.Jane Copland | Ayima Search Marketing | LinkLove London 2012
  9. 9. This gives you the advantage. What were once difficulties are now opportunities.Jane Copland | Ayima Search Marketing | LinkLove London 2012
  10. 10. Jane Copland | Ayima Search Marketing | LinkLove London 2012
  11. 11. • 4.7 billion worldwide television viewers in 2008 • 3.9 billion viewers in 2004 • ?.? billion viewers in 2012 … compare to the 2010 World Cup football final of 24.3 millionEvents from the Olympics will be linked to from most of the world’s large media publications. Jane Copland | Ayima Search Marketing | LinkLove London 2012
  12. 12. But… most people don’t have a£700 million linkbuilding budget Jane Copland | Ayima Search Marketing | LinkLove London 2012
  13. 13. WWMWD?Jane Copland | Ayima Search Marketing | LinkLove London 2012
  14. 14. Jane Copland | Ayima Search Marketing | LinkLove London 2012
  15. 15. £20,000 investmentJane Copland | Ayima Search Marketing | LinkLove London 2012
  16. 16. £20,000 FINE OR £20,000 INVESTMENT? I got a £699,980,000discount on Olympic advertising! In no way do Distilled or I suggest you actually do this! Jane Copland | Ayima Search Marketing | LinkLove London 2012
  17. 17. THESE ARE NOT YOUR AVERAGE LINKS You still need “traditional” links. You still need volume. You still need a budget for “link dev” that goes beyond “golden links.”Jane Copland | Ayima Search Marketing | LinkLove London 2012
  18. 18. START INVESTINGIDENTIFY YOUR TARGETS. WORK BACK TO WHAT IS ACHIEVABLEJane Copland | Ayima Search Marketing | LinkLove London 2012
  19. 19. INVESTING IN COVERAGEInvestments are not as secure as purchases. If I purchase a link, the link is mine, most likely for as long as the terms of the negotiation. If I invest in attention-building activities, they might not pay off. Jane Copland | Ayima Search Marketing | LinkLove London 2012
  20. 20. INVESTING IN COVERAGEInvestments are not as secure as purchases. If I purchase a link, the link is mine, most likely for as long as the terms of the negotiation. If I invest in attention-building activities, they might not pay off. … but they probably will. Jane Copland | Ayima Search Marketing | LinkLove London 2012
  21. 21. Jane Copland | Ayima Search Marketing | LinkLove London 2012
  22. 22. AND THEN, PEOPLE MAKE YOUR PUBLICITY FOR YOUJane Copland | Ayima Search Marketing | LinkLove London 2012
  23. 23. THE PROS AND CONS OF“REAL” THINGS VERSUS “LINKBAIT”Jane Copland | Ayima Search Marketing | LinkLove London 2012
  24. 24. LEMONS INTO LEMONADEJane Copland | Ayima Search Marketing | LinkLove London 2012
  25. 25. STOP BEING SHYYou have the product, but it doesn’t always sell itself.There is nothing dirty about outreach.If you build something amazing enough,some of “them” will come with minimalEffort. But if you have built somethingamazing enough, don’t be shy about showing it off! Image via http://www.kcnn.org/ Jane Copland | Ayima Search Marketing | LinkLove London 2012
  26. 26. YOUR EMAILS ARE TOO LONGJane Copland | Ayima Search Marketing | LinkLove London 2012
  27. 27. DON’T LIE … especially not like this Image via David Leonhardt at http://www.seo-writer.com/Jane Copland | Ayima Search Marketing | LinkLove London 2012
  28. 28. USE YOUR PREVIOUS SUCCESSES AS A HOOK Got a link or a mention from someone amazing? Mention it!We aren’t shy about putting this on our websites to promote trust; why are we shy aboutputting it in our emails? Jane Copland | Ayima Search Marketing | LinkLove London 2012
  29. 29. WHAT IF THE GOLDEN LINK IS ALREADY YOURS?Jane Copland | Ayima Search Marketing | LinkLove London 2012
  30. 30. THE MICHAEL WINNER RULES OF GOLDEN LINK BUILDING1. Opportunity is everywhere if you look at your obstacles differently2. Start with what you want; work back to what you can afford and manage3. Think about a situation as a whole. Don’t judge solely on face value Jane Copland | Ayima Search Marketing | LinkLove London 2012
  31. 31. THE MICHAEL WINNER RULES OF GOLDEN LINK BUILDING Thank You! www.ayima.com jane@ayima.com @jane_coplandJane Copland | Ayima Search Marketing | LinkLove London 2012

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