ROI: Measuring Social Media for Impact @jandrick and @anwith1n

WTF? Process for Determining ROI Tracking Conversations FTW!

WTF?

Process for Determining ROI

Tracking

Conversations

FTW!

WTF?

Measuring social media = measuring the impact of relationships and conversations

PROCESS FOR DETERMINING ROI

Benchmark Make a Plan Engagement (get involved) Analyze Tuning

TRACKING

KPIs Web Analytics Event Tracking Topics Share of Voice Positive Share of Voice Positive Share of Voice by Reach….

Web Analytics

Event Tracking

Topics

Share of Voice

Positive Share of Voice

Positive Share of Voice by Reach….

Key Events and Post Volumes Event 2…Same or different conversation? Have we moved the needle? Event 1…Who is talking? What are they saying? Where are they saying it?

Topic Drilldown: Product Preference Top 10 Authors 1. Butch Hamilton (9) 2. admin@freshbot.com (5) 3. admin@exercisebands. (5) 4. pkley (5) 5. zooker (4) 6. optimus82 (4) 7. Simon Kerbel (4) 8. unknown@keywordcents.c (4) 9. unknown@seosnack.com (4) 10. Sxscdergh (3) 1. digg.com (14) 2. forum.xda-developers.com (11) 3. howardforums.com (10) 4. TechCrunch.com (9) 5. downloadsquad.com (8) 6. freshbot.com (8) 7. flyertalk.com (8) 8. neowin.net (6) 9. seosnack.com (5) 10. exercisebands.letsgetinter... (5) Top 10 Sites

FTW

Propagation Map – Message Spread