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Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
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Everywhere - Social Local Mobile

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Houston IS13 Talk. The role our mobile devices play in product selection and the customer journey is changing. Avoid being a victim of trends and learn to put the customer first to bring better …

Houston IS13 Talk. The role our mobile devices play in product selection and the customer journey is changing. Avoid being a victim of trends and learn to put the customer first to bring better results.

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  • This is my, who I am slide. Cover quickly – The WHO, WHAT, and WHERE of me.Explain the goal of the talk:1. Help you understand the philosophical reasons attribution matters2. Explain how to begin and establish and attribution program3. Provide you with some resources on how to do it and how to learn more.Make a deal with the audience. Talk about how you are going to skip the complex formula.
  • 36 days of checking this every five mins
  • 15 days of searching
  • Every customer Journey Begins with a story!
  • What is SoLoMo…. It is recognizing that when I want to shop the size of my screen does not matter.
  • Shop and compareSet up delivery or use location data to pickupCustomer support with easy to find phone numbers and call and click to call.Social profiles and accounts are easy to access and engage.
  • The lean analytics cycle.
  • Omni Vs. Multichannel.Don't care from a measurement perspective these are just buzz words attribution modeling should help us to weave together a picture of what matters to our stakeholders to the bean counters and to ourselves.
  • Case study 3: HarperReed and the Narwhale decision engine created for the Obama re-election campaign.
  • Transcript

    • 1. First Moment of Truth Second Moment of Truth Stimulus Third Moment of Truth Source: Google Zero Moment of Truth
    • 2. Source: Nielsen – 2011
    • 3. http://www.youtube.com/watch?v=5LysTmwDan8
    • 4. Source: Nielsen – 2011
    • 5. Source: Google Shopper Study – 2012
    • 6. First Moment of Truth Second Moment of Truth Stimulus www.zeromomentoftruth.com ULTIMATE MOMENT: SHARED EXPERIENCE
    • 7. RETAIL EVOLUTION
    • 8. Metrics > Hypothesis > Experiment > Act

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