• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Everywhere - Social Local Mobile
 

Everywhere - Social Local Mobile

on

  • 710 views

Houston IS13 Talk. The role our mobile devices play in product selection and the customer journey is changing. Avoid being a victim of trends and learn to put the customer first to bring better ...

Houston IS13 Talk. The role our mobile devices play in product selection and the customer journey is changing. Avoid being a victim of trends and learn to put the customer first to bring better results.

Statistics

Views

Total Views
710
Views on SlideShare
665
Embed Views
45

Actions

Likes
0
Downloads
7
Comments
0

6 Embeds 45

http://blog.schipul.com 25
http://jeremiahandrick.com 12
https://jeremiah-andrick.squarespace.com 5
http://www.linkedin.com 1
https://www.linkedin.com 1
http://newsconsole.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • This is my, who I am slide. Cover quickly – The WHO, WHAT, and WHERE of me.Explain the goal of the talk:1. Help you understand the philosophical reasons attribution matters2. Explain how to begin and establish and attribution program3. Provide you with some resources on how to do it and how to learn more.Make a deal with the audience. Talk about how you are going to skip the complex formula.
  • 36 days of checking this every five mins
  • 15 days of searching
  • Every customer Journey Begins with a story!
  • What is SoLoMo…. It is recognizing that when I want to shop the size of my screen does not matter.
  • Shop and compareSet up delivery or use location data to pickupCustomer support with easy to find phone numbers and call and click to call.Social profiles and accounts are easy to access and engage.
  • The lean analytics cycle.
  • Omni Vs. Multichannel.Don't care from a measurement perspective these are just buzz words attribution modeling should help us to weave together a picture of what matters to our stakeholders to the bean counters and to ourselves.
  • Case study 3: HarperReed and the Narwhale decision engine created for the Obama re-election campaign.

Everywhere - Social Local Mobile Everywhere - Social Local Mobile Presentation Transcript

  • First Moment of Truth Second Moment of Truth Stimulus Third Moment of Truth Source: Google Zero Moment of Truth
  • Source: Nielsen – 2011
  • http://www.youtube.com/watch?v=5LysTmwDan8
  • Source: Nielsen – 2011
  • Source: Google Shopper Study – 2012
  • First Moment of Truth Second Moment of Truth Stimulus www.zeromomentoftruth.com ULTIMATE MOMENT: SHARED EXPERIENCE
  • RETAIL EVOLUTION
  • Metrics > Hypothesis > Experiment > Act