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Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing
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Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing

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The future of marketing is probably not the buzzwords like SoLoMo but it is about meeting the consumer wherever they are. This means understanding and reaching consumers on new devices and in new …

The future of marketing is probably not the buzzwords like SoLoMo but it is about meeting the consumer wherever they are. This means understanding and reaching consumers on new devices and in new ways.

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  • 36 days of checking this every five mins
  • 15 days of searching
  • Every customer Journey Begins with a story!
  • What is SoLoMo…. It is recognizing that when I want to shop the size of my screen does not matter.
  • You won’t be ready! And they are coming.
  • Choice has gone upConvenience is hyper local or attached to experience
  • Transcript

    • 1. SoLoMo
    • 2. Every customer journey begins with a story.
    • 3. CUSTOMER JOURNEY Stimulus First Second Third Moment Moment Moment of Truth of Truth of TruthSource: Google Zero Moment of Truth
    • 4. DEFINE: SOLOMOSource: Nielsen – 2011
    • 5. DEFINE: SOLOMO
    • 6. SMARTPHONE SHOPPER 87% of Men 90% of Women USE A PHONE WHILE SHOPPINGSource: Nielsen – 2011
    • 7. BLACK FRIDAY
    • 8. INFLECTION POINT
    • 9. EVERYTHING SHOWROOM
    • 10. NEW POINT OF ORIGINSource: Google Shopper Study – 2012
    • 11. THE INTERNET VIEW
    • 12. THE EVERYWHERE VIEW
    • 13. EVERYWHERE V.NEXT
    • 14. THE DIGITAL GROCER
    • 15. THIS I BELIEVE: Someone, Somewhereis looking to eat your lunch 19
    • 16. TACTICS vs. STRATEGY
    • 17. ZERO MOMENT OF TRUTH Stimulus First Second Moment Moment of Truth of Truth Pre-shopping | At shelf Experience In-store | In-home In-store www.zeromomentoftruth.com
    • 18. RETAIL EVOLUTION
    • 19. RETAIL EVOLUTION V.NEXT Social Graphhttp://nickapedia.com/wp-content/uploads/2012/06/API.jpg
    • 20. CONNECT THE DOTS • Manage reputation by responding to feedback • Accept Payments through Square • Market your SMB through a storefront
    • 21. PHASED STRATEGY
    • 22. PHASED STRATEGY LISTEN BEFORE YOU BUILD
    • 23. PHASED STRATEGY OPTIMIZE DIGITAL TOUCH POINTS
    • 24. PHASED STRATEGY BE IN THE MOMENT
    • 25. CUSTOMERS VALUE :1. ACCESSIBLITY The opportunity to ad value in any situation or context.2. LONG TERM RELATIONSHIPS Build lasting relationships, creates arenas for subscription and meaningfulness.3. THE OPPORTUNITY TO PARTICIPATE Participating with the customer in the product context
    • 26. VALUE OCCURS IN THE SHARED SPACE
    • 27. THANK YOU! Jeremiah AndrickSM, Online Customer Acquisition twitter.com/jeremiah