SoLoMo
Every customer journey begins with a story.
CUSTOMER JOURNEY                 Stimulus               First    Second      Third                                      Mo...
DEFINE: SOLOMOSource: Nielsen – 2011
DEFINE: SOLOMO
SMARTPHONE SHOPPER                         87% of Men                         90% of Women                         USE A P...
BLACK FRIDAY
INFLECTION POINT
EVERYTHING SHOWROOM
NEW POINT OF ORIGINSource: Google Shopper Study – 2012
THE INTERNET VIEW
THE EVERYWHERE VIEW
EVERYWHERE V.NEXT
THE DIGITAL GROCER
THIS I BELIEVE:  Someone, Somewhereis looking to eat your lunch                               19
TACTICS vs. STRATEGY
ZERO MOMENT OF TRUTH  Stimulus                           First      Second                                   Moment       ...
RETAIL EVOLUTION
RETAIL EVOLUTION V.NEXT                                          Social Graphhttp://nickapedia.com/wp-content/uploads/2012...
CONNECT THE DOTS     • Manage reputation by       responding to feedback     • Accept Payments       through Square     • ...
PHASED STRATEGY
PHASED STRATEGY LISTEN BEFORE YOU BUILD
PHASED STRATEGY OPTIMIZE DIGITAL TOUCH POINTS
PHASED STRATEGY  BE IN THE  MOMENT
CUSTOMERS VALUE :1. ACCESSIBLITY  The opportunity to ad value in any situation or context.2. LONG TERM RELATIONSHIPS   Bui...
VALUE OCCURS IN THE   SHARED SPACE
THANK YOU!             Jeremiah AndrickSM, Online Customer Acquisition           twitter.com/jeremiah
Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing
Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing
Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing
Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing
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Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing

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The future of marketing is probably not the buzzwords like SoLoMo but it is about meeting the consumer wherever they are. This means understanding and reaching consumers on new devices and in new ways.

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  • 36 days of checking this every five mins
  • 15 days of searching
  • Every customer Journey Begins with a story!
  • What is SoLoMo…. It is recognizing that when I want to shop the size of my screen does not matter.
  • You won’t be ready! And they are coming.
  • Choice has gone upConvenience is hyper local or attached to experience
  • Digital Engagement Summit 2013 - Integrating Social Local and Mobile Marketing

    1. 1. SoLoMo
    2. 2. Every customer journey begins with a story.
    3. 3. CUSTOMER JOURNEY Stimulus First Second Third Moment Moment Moment of Truth of Truth of TruthSource: Google Zero Moment of Truth
    4. 4. DEFINE: SOLOMOSource: Nielsen – 2011
    5. 5. DEFINE: SOLOMO
    6. 6. SMARTPHONE SHOPPER 87% of Men 90% of Women USE A PHONE WHILE SHOPPINGSource: Nielsen – 2011
    7. 7. BLACK FRIDAY
    8. 8. INFLECTION POINT
    9. 9. EVERYTHING SHOWROOM
    10. 10. NEW POINT OF ORIGINSource: Google Shopper Study – 2012
    11. 11. THE INTERNET VIEW
    12. 12. THE EVERYWHERE VIEW
    13. 13. EVERYWHERE V.NEXT
    14. 14. THE DIGITAL GROCER
    15. 15. THIS I BELIEVE: Someone, Somewhereis looking to eat your lunch 19
    16. 16. TACTICS vs. STRATEGY
    17. 17. ZERO MOMENT OF TRUTH Stimulus First Second Moment Moment of Truth of Truth Pre-shopping | At shelf Experience In-store | In-home In-store www.zeromomentoftruth.com
    18. 18. RETAIL EVOLUTION
    19. 19. RETAIL EVOLUTION V.NEXT Social Graphhttp://nickapedia.com/wp-content/uploads/2012/06/API.jpg
    20. 20. CONNECT THE DOTS • Manage reputation by responding to feedback • Accept Payments through Square • Market your SMB through a storefront
    21. 21. PHASED STRATEGY
    22. 22. PHASED STRATEGY LISTEN BEFORE YOU BUILD
    23. 23. PHASED STRATEGY OPTIMIZE DIGITAL TOUCH POINTS
    24. 24. PHASED STRATEGY BE IN THE MOMENT
    25. 25. CUSTOMERS VALUE :1. ACCESSIBLITY The opportunity to ad value in any situation or context.2. LONG TERM RELATIONSHIPS Build lasting relationships, creates arenas for subscription and meaningfulness.3. THE OPPORTUNITY TO PARTICIPATE Participating with the customer in the product context
    26. 26. VALUE OCCURS IN THE SHARED SPACE
    27. 27. THANK YOU! Jeremiah AndrickSM, Online Customer Acquisition twitter.com/jeremiah

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