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What
How
Why
What
How
Why
What
How
Why
What
How
Why
What
How
Why
What
How
Why
What
Consumer
Start with the WHY!Research
Ma...
do you do what you do?
should anyone care?
do you get out of bed?
bother with consumer research?
WHY...WHY...WHY...
What We Believe In
Learning more
about customers
Increasing our
awareness of
users’ needs
HOW?
WHY=WHY=WHY=
to do it
Get closer to our users!
Learn about their activities!
HOWHOWHOW
we can do it
Research
Surveys
Data
Field
Interviews
Observations
HOWHOWHOW
Research
Surveys
Data Segments
Field
Interviews
Observations
Activities
Environments
Interactions
Objects
Users
HOWHOWHOW ...
Research
Surveys
Data Segments
Field
Interviews
Observations
Activities Lakes
Coast
Deep Sea
Cruising
Boats etc...
Electro...
we do.
we deliver.
we offer.
WHAT...WHAT...WHAT...
Proof of What We BelieveWHAT=WHAT=WHAT=
WHY...WHY...WHY...
Learning more
about customers
We believe in...
Increasing our
awareness of
users’ needs
WHAT=WHAT=WHAT=Proof of What We Be...
Enhance Activities
Delight Users
WHAT=WHAT=WHAT=Proof
Deliver products that...
Deliver products that...
Enhance Activities
Delight Users
Learning more
about customers
We believe in... The way we do thi...
Learning more
about customers
We believe in... The way we do this... Deliver products that...
Enhance Activities
Delight U...
We believe in...
The importance of knowing
who our users are and
what activities they engage
in.
WHYWHYWHY
The Garmin Expe...
The way we do this...We believe in...
The importance of knowing
who our users are and
what activities they engage
in.
Thro...
Deliver products that...We believe in... The way we do this...
The importance of knowing
who our users are and
what activi...
We believe in... The way we do this... Deliver products that...
The importance of knowing
who our users are and
what activ...
Thank You
Reference:
Sinek, S. (2009, September 16). Simon Sinek: How great leaders inspire
action [video file]. Retrieved...
Consumer design research initiative
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Consumer design research initiative

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Presentation using a why/how/what (Sinek, 2009) approach to underscore the importance of design research within a specialized segment.

Reference:
Sinek, S. (2009, September 16). Simon Sinek: How great leaders inspire
action [video file]. Retrieved from http://www.ted.com/talks/
simon_sinek_how_great_leaders_inspire_action

Published in: Design, Business, Technology
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Transcript of "Consumer design research initiative "

  1. 1. What How Why What How Why What How Why What How Why What How Why What How Why What Consumer Start with the WHY!Research MarineMarineMarine
  2. 2. do you do what you do? should anyone care? do you get out of bed? bother with consumer research? WHY...WHY...WHY...
  3. 3. What We Believe In Learning more about customers Increasing our awareness of users’ needs HOW? WHY=WHY=WHY=
  4. 4. to do it Get closer to our users! Learn about their activities! HOWHOWHOW
  5. 5. we can do it Research Surveys Data Field Interviews Observations HOWHOWHOW
  6. 6. Research Surveys Data Segments Field Interviews Observations Activities Environments Interactions Objects Users HOWHOWHOW we can do it
  7. 7. Research Surveys Data Segments Field Interviews Observations Activities Lakes Coast Deep Sea Cruising Boats etc... Electronics Rods, Reels, Skis & Tubes Fishing Water Skiing Environments Interactions Objects Users while researching? while purchasing? while preparing? What are our users doing while boating? How well do weHow well do weHow well do we HOWHOWHOW really know them?really know them?really know them? we can do it
  8. 8. we do. we deliver. we offer. WHAT...WHAT...WHAT...
  9. 9. Proof of What We BelieveWHAT=WHAT=WHAT= WHY...WHY...WHY...
  10. 10. Learning more about customers We believe in... Increasing our awareness of users’ needs WHAT=WHAT=WHAT=Proof of What We Believe
  11. 11. Enhance Activities Delight Users WHAT=WHAT=WHAT=Proof Deliver products that...
  12. 12. Deliver products that... Enhance Activities Delight Users Learning more about customers We believe in... The way we do this... ConsumerConsumerConsumer ResearchResearchResearch HOWHOWHOWWHYWHYWHY WHATWHATWHAT Increasing our awareness of users’ needs
  13. 13. Learning more about customers We believe in... The way we do this... Deliver products that... Enhance Activities Delight Users The Garmin Experience Increasing our awareness of users’ needs WHAT=WHAT=WHAT= Research Surveys Data Field Interviews Observations
  14. 14. We believe in... The importance of knowing who our users are and what activities they engage in. WHYWHYWHY The Garmin Experience
  15. 15. The way we do this...We believe in... The importance of knowing who our users are and what activities they engage in. Through research, which will provide greater insights and awareness. WHYWHYWHY HOWHOWHOW The Garmin Experience
  16. 16. Deliver products that...We believe in... The way we do this... The importance of knowing who our users are and what activities they engage in. Through research, which will provide greater insights and awareness. Provide a superior Garmin experience, one that enhances activities and delights users. WHYWHYWHY HOWHOWHOW WHATWHATWHAT The Garmin Experience
  17. 17. We believe in... The way we do this... Deliver products that... The importance of knowing who our users are and what activities they engage in. Through research, which will provide greater insights and awareness. Provide a superior Garmin experience, one that enhances activities and delights users. WHYWHYWHY HOWHOWHOW WHATWHATWHAT The Garmin Experience
  18. 18. Thank You Reference: Sinek, S. (2009, September 16). Simon Sinek: How great leaders inspire action [video file]. Retrieved from http://www.ted.com/talks/ simon_sinek_how_great_leaders_inspire_action

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