Topics:
Research
Personas
Scenarios


RESEARCHRESEARCHMETHODS• In-home interviews• Behavioral observations• Written and photographic documentationRESEARCHOBJECT...
PERSONAS            Boomers      Gen-Xers Gen-Yers                         Jessica                 Amy EnergyAttentive    ...
PERSONASBOOMERS: JOHN&SUE    JOHN: ENERGY ATTENTIVE    “I try my best to be efficient with energy,    but there’s often a ...
PERSONASBOOMERS: JOHN&SUE    JOHN: ENERGY ATTENTIVE    • John pays the bills    • Average payment plan    • Hang dries lau...
PERSONASBOOMERS: JOHN&SUE    SUE: ENERGY PASSIVE    • Doesn’t pay attention to the bills or cost of energy    • Often leav...
PERSONASBOOMERS: JOHN&SUE“We’re not planning on relocating, so it’s worth it to invest in our home.” • Empty nesters; spen...
PERSONASGEN-X: JESSICA&CODY          JESSICA: ENERGY ATTENTIVE          “I can hear our on-demand hot water          heate...
PERSONASGEN-X: JESSICA&CODY     JESSICA: ENERGY ATTENTIVE     • Attempts to teach their son, Ben, by constantly reinforcin...
PERSONASGEN-X: JESSICA&CODY     CODY: ENERGY PASSIVE     • Active and likes to spend time outdoors     • Usually the one t...
PERSONASGEN-X: AMY&JAKE“We schedule our thermostat to be most comfortable between 5-9pm, the rest of the time it is about ...
PERSONASGEN-Y: AMY&JAKE     AMY: ENERGY ATTENTIVE     “Those boys will only recycle if I basically     do it for them and ...
PERSONASGEN-Y: AMY&JAKE     AMY: ENERGY ATTENTIVE     • Responsible for keeping track of all bills     • Collects money fr...
PERSONASGEN-Y: AMY&JAKE     JAKE: ENERGY PASSIVE     • TV and gaming systems always on     • Keeps an old small refrigerat...
PERSONASGEN-Y: AMY&JAKE“It’s difficult to control the electricity usage when roommates are always leaving things on.” • Li...
SCENARIOS            Boomers      Gen-Xers Gen-Yers                         Jessica                 Amy EnergyAttentive   ...
SCENARIOSBOOMERS: JOHN&SUEAfter having their Smart Meter and newthermostat installed, John and Sue findout they could be s...
SCENARIOSBOOMERS: JOHN&SUEJohn turns on the thermostatfor the first time and goesthrough the set-up wizard,and alert setti...
SCENARIOSBOOMERS: JOHN&SUEJohn turns on the thermostatfor the first time and goesthrough the set-up wizard,and alert setti...
SCENARIOSBOOMERS: JOHN&SUEAfter hes finished enteringthe settings, John starts theprogramming feature.
SCENARIOSBOOMERS: JOHN&SUEHe finds out that he cancreate specific settings forhome, away, and vacationmodes.Sue is especia...
SCENARIOSBOOMERS: JOHN&SUEA week later, John noticesthe status bar on the homescreen is yellow.
SCENARIOSBOOMERS: JOHN&SUEHe presses a button on thestatus bar and a pop-upshows that his currentusage pattern will cause ...
SCENARIOSBOOMERS: JOHN&SUEHe presses OK, and thestatus bar goes back togreen. He notices the AC settemperature has changed...
SCENARIOSGEN-X: JESSICA&CODYJessica and Cody schedule theirthermostat to be most comfortablebetween 5-9pm, the rest of the...
SCENARIOSGEN-Y: AMY&JAKEShe goes to the thermostatand sees the status bar isred.
SCENARIOSGEN-Y: AMY&JAKEShe then presses theCharts/Graphs icon to lookfor clues about what iscausing the bill to be high.
SCENARIOSGEN-Y: AMY&JAKEShe sees the weekcomparison and noticesenergy use is much higher   60                            5...
SCENARIOSGEN-Y: AMY&JAKEShe rolls over to the yearcomparison and seesenergy use is also much           300                ...
SCENARIOSGEN-Y: AMY&JAKEThen she goes to theprogram mode and sees theweekday mode has beenturned off and only weekendis on...
SCENARIOSGEN-Y: AMY&JAKEShe immediately turnsweekday mode back on.
SCENARIOSGEN-Y: AMY&JAKEWhen she finishes,the home screen showsa yellow status bar.She notices that the settemperature for...
Home Energy Project
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Home Energy Project

  1. 1. Topics:
Research
Personas
Scenarios


  2. 2. RESEARCHRESEARCHMETHODS• In-home interviews• Behavioral observations• Written and photographic documentationRESEARCHOBJECTIVES• What we saw• What we learned• What it means• What we can do
  3. 3. PERSONAS Boomers Gen-Xers Gen-Yers Jessica Amy EnergyAttentive John Sue JakeEnergyPassive Cody
  4. 4. PERSONASBOOMERS: JOHN&SUE JOHN: ENERGY ATTENTIVE “I try my best to be efficient with energy, but there’s often a battle between saving and keeping Sue comfortable.” SUE: ENERGY PASSIVE “Now that I’m home more, I usually just set the thermostat to what I need in order to stay comfortable.”
  5. 5. PERSONASBOOMERS: JOHN&SUE JOHN: ENERGY ATTENTIVE • John pays the bills • Average payment plan • Hang dries laundry to save • Maintains HVAC air filter • Fireplace user in winter • Wants long term results
  6. 6. PERSONASBOOMERS: JOHN&SUE SUE: ENERGY PASSIVE • Doesn’t pay attention to the bills or cost of energy • Often leaves lights on • Sets thermostat for comfort; feels she deserves it at her age • Thinks CFL’s look strange and are too expensive
  7. 7. PERSONASBOOMERS: JOHN&SUE“We’re not planning on relocating, so it’s worth it to invest in our home.” • Empty nesters; spends weekends at lake • Well insulated house with newer windows • Have landscaping lights on a timer • Thermostat:72 in summer and 68 in winter • Used gov’t rebates for Energy Star appliances
  8. 8. PERSONASGEN-X: JESSICA&CODY JESSICA: ENERGY ATTENTIVE “I can hear our on-demand hot water heater click on. It reminds me that we have some control over our efficiency practices.” CODY: ENERGY PASSIVE “Jessica gives me a hard time about the utility bills. I’m working on it, but our technology is pretty important to us. We don’t do well with turning off or unpluging desktop computers.”
  9. 9. PERSONASGEN-X: JESSICA&CODY JESSICA: ENERGY ATTENTIVE • Attempts to teach their son, Ben, by constantly reinforcing household rules to turn things off when finished • Pays close attention to the utility bills • Often attributes increases to the cost to actual cost of delivery, rather than their usage
  10. 10. PERSONASGEN-X: JESSICA&CODY CODY: ENERGY PASSIVE • Active and likes to spend time outdoors • Usually the one to take their dog for walks • Tries to shut down lights and fans but sometimes forgets • Doesn’t pay much attention to the thermostat — wants comfort
  11. 11. PERSONASGEN-X: AMY&JAKE“We schedule our thermostat to be most comfortable between 5-9pm, the rest of the time it is about efficiency.” • Have a 3 year old son; 1 dog • Live in a 3 bed/2 bath suburban home • Florescent bulbs everywhere • Keep a big basket of blankets in the living room in the winter. • Back door has a draft, they roll a towel up in front of back door to keep the heat inside. • They adjust thermostat for dog in summer
  12. 12. PERSONASGEN-Y: AMY&JAKE AMY: ENERGY ATTENTIVE “Those boys will only recycle if I basically do it for them and make it easy to drop things in. I swear they wouldn’t even get the bills paid if I wasn’t here.” JAKE: ENERGY PASSIVE “I really want to save energy, benefit the environment, and my bank account, but sometimes it just doesn’t fit my schedule.”
  13. 13. PERSONASGEN-Y: AMY&JAKE AMY: ENERGY ATTENTIVE • Responsible for keeping track of all bills • Collects money from all the roommates • She sets up and empties recycling containers for the home • Pays the most attention to the electricity used in their home
  14. 14. PERSONASGEN-Y: AMY&JAKE JAKE: ENERGY PASSIVE • TV and gaming systems always on • Keeps an old small refrigerator in his bedroom for sodas/beer • Habitually opens window in his room when the heat is on • His room seems to be warmer than the rest of the house
  15. 15. PERSONASGEN-Y: AMY&JAKE“It’s difficult to control the electricity usage when roommates are always leaving things on.” • Lights often left on unintentionally • Either A/C or heat is always on • Multiple gaming systems stacked up by the television • Not everyone understands how to use prorammable thermostat • Live close to campus and frequently have guests coming and going • Cost of utilities and all household bills are split 3 ways
  16. 16. SCENARIOS Boomers Gen-Xers Gen-Yers Jessica Amy EnergyAttentive John Sue JakeEnergyPassive Cody
  17. 17. SCENARIOSBOOMERS: JOHN&SUEAfter having their Smart Meter and newthermostat installed, John and Sue findout they could be saving money byprogramming their thermostat and payingcloser attention to their energy usage.However, they are out of town a lot anddont have much time to worry abouttheir thermostat.
  18. 18. SCENARIOSBOOMERS: JOHN&SUEJohn turns on the thermostatfor the first time and goesthrough the set-up wizard,and alert settings (includingthe monthly bill limit).
  19. 19. SCENARIOSBOOMERS: JOHN&SUEJohn turns on the thermostatfor the first time and goesthrough the set-up wizard,and alert settings (includingthe monthly bill limit).
  20. 20. SCENARIOSBOOMERS: JOHN&SUEAfter hes finished enteringthe settings, John starts theprogramming feature.
  21. 21. SCENARIOSBOOMERS: JOHN&SUEHe finds out that he cancreate specific settings forhome, away, and vacationmodes.Sue is especially excitedabout the vacation mode,because every time they goout of town, John sets thethermostat for extremetemperatures and she cantkeep her plants alive.
  22. 22. SCENARIOSBOOMERS: JOHN&SUEA week later, John noticesthe status bar on the homescreen is yellow.
  23. 23. SCENARIOSBOOMERS: JOHN&SUEHe presses a button on thestatus bar and a pop-upshows that his currentusage pattern will cause himto exceed his monthly bill TIP! Get back on tracklimit; the pop-up says that he by turning the AC SETTINGcan get back on track by up 2 degrees.turning the AC setting up2 degrees, with a button topress to approve thermostatchange.
  24. 24. SCENARIOSBOOMERS: JOHN&SUEHe presses OK, and thestatus bar goes back togreen. He notices the AC settemperature has changedfrom 70 to 72 degrees.
  25. 25. SCENARIOSGEN-X: JESSICA&CODYJessica and Cody schedule theirthermostat to be most comfortablebetween 5-9pm, the rest of the timeit is about efficiency.Their programmable thermostat helpsKeep the temperature ranges constant andprevents them from forgetting to adjustwhen needed.
  26. 26. SCENARIOSGEN-Y: AMY&JAKEJake and Amy are college students living inan old drafty house.Amy comes home from her eveningwaitressing job, sits down at the kitchentable and counts her tips. After shediscovers that she barely has enoughmoney to buy groceries for herself for theweek, she tries to take her mind off ofthings by opening the mail.”The electric bill is $149! What are thoseboys doing in this house? What can I do?"
  27. 27. SCENARIOSGEN-Y: AMY&JAKEShe goes to the thermostatand sees the status bar isred.
  28. 28. SCENARIOSGEN-Y: AMY&JAKEShe then presses theCharts/Graphs icon to lookfor clues about what iscausing the bill to be high.
  29. 29. SCENARIOSGEN-Y: AMY&JAKEShe sees the weekcomparison and noticesenergy use is much higher 60 50than last week. 40 30 20 10 0
  30. 30. SCENARIOSGEN-Y: AMY&JAKEShe rolls over to the yearcomparison and seesenergy use is also much 300 250higher than last year; 200 150she realizes she had energy 100conscious roommates last 50 0year and attributes this to thehigher bill.
  31. 31. SCENARIOSGEN-Y: AMY&JAKEThen she goes to theprogram mode and sees theweekday mode has beenturned off and only weekendis on, when the thermostat isset much more comfortablyfor lots of company.
  32. 32. SCENARIOSGEN-Y: AMY&JAKEShe immediately turnsweekday mode back on.
  33. 33. SCENARIOSGEN-Y: AMY&JAKEWhen she finishes,the home screen showsa yellow status bar.She notices that the settemperature for heat hasautomatically adjustedfrom 70 to 68.

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